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Pan
Masala
Sada
,
Meetha
&
Zarda
-
Market Survey cum Detailed
Techno Economic Feasibility
Project Report
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Introduction
Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove,
cardamom, mint, tobacco, essence
and other ingredients. It is an
agricultural product with herbal
properties, also available in hygienic pack and pouches.
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It acts as a mouth freshener and
unlike other Western synthetic pan masala made with chemical
and petroleum ingredients, the Indian pan masala is safe. But
excessive use may have adverse
effect.
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The ingredients in pan masala
vary widely, depending on
personal taste and region. One
version of pan masala, guthka,includes tobacco, which may be
flavored or treated with various
additives.
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As a result, sales are restricted or
banned in some regions, and
there is some confusion about pan
masala, with some people
dismissing all mixtures asunhealthy, while others
distinguish between those withtobacco and without it.
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Available in brands in India like 'Raj
Darbar', 'Pan Bahar', 'Goga',
'Rajnigandha', 'Tulsi', the pan masala is
consumed by all age groups and social
classes. The active chemical compoundsof betel nut are alkaloids called arecaine
and arecoline, arecaidine, arecolidine,
guracine (guacine), guvacoline, etc.
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which is comparable to nicotine due to
their stimulating and mildly intoxicating
characteristics. The culture of pan eating
rose to the zenith in North India as a mark
of cultural custom and sophistication,especially in Lucknow and the North-east.
In most of the Hindu religious traditions,
the raw areca nut along with the betel leaf is
offered to the deity as an offering.
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Uses and Applications
Pan Masala is widely used for removing bad
odour to impart a pleasant feeling, used for
scenting the breath in order to impart a
pleasant feeling, for serving the guests and
friends and in the parties and functions. It is
also used as substances for tobacco chewing
and smoking. It can be used in the Hotel and restaurants as well.
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Market Survey
Pan is consumed by an estimated 200-
400 million people, mainly Indo-Asians
and Chinese. India is the largest
consumer of betel nut, or what we call
the pan in the world. It’s not without
reason that India tops the list of
smokeless tobacco users in the world with nearly 83 per cent consumers.
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With its ban in most of the cities still the
fact remains that the gutkha and pan
masala industry in India is huge pegged
at anywhere between Rs 15,000 to Rs
20,000 crore. There is also a tax impact as
a result of the ban. Popular pan masala
brand Rajnigandha, produced by
Dharampal Satyapal (DS) Group, has 65
per cent market share.
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Dharampal Satyapal, with sales of
Rs 1,600 crore, is headquartered in Noida. Pan Parag made by Kothari
Products has 11 per cent share in
tobacco-scented chewing pan
masalas. The company had revenue
of Rs 630 crorer in FY2010.
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It declined to comment if the brand’s
non-availability would impact its market share. The production ban on most of
the big brands has led to a rise in
demand for lesser known brands and
such brands are commanding a
premium of over 200 per cent at present.
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PROJECT AT A GLANCE
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PROJECT AT A GLANCE (Rs. in lacs)
COST OF PROJECT MEANS OF FINANCE
Particulars Existing Proposed Total Particulars Existing Proposed Total
Land & Site Development Exp. 0.00 130.00 130.00 Capital 0.00 62.63 62.63
Buildings 0.00 27.20 27.20 Share Premium 0.00 0.00 0.00
Plant & Machineries 0.00 39.43 39.43 Other Type Share Capital 0.00 0.00 0.00
Motor Vehicles 0.00 4.00 4.00 Reserves & Surplus 0.00 0.00 0.00
Office Automation Equipments 0.00 11.25 11.25 Cash Subsidy 0.00 0.00 0.00
Technical Knowhow Fees & Exp. 0.00 5.00 5.00 Internal Cash Accruals 0.00 0.00 0.00
Franchise & Other Deposits 0.00 0.00 0.00 Long/Medium Term Borrowings 0.00 187.88 187.88
Preliminary& Pre-operative Exp 0.00 1.00 1.00 Debentures / Bonds 0.00 0.00 0.00
Provision for Contingencies 0.00 4.00 4.00 Unsecured Loans/Deposits 0.00 0.00 0.00
Margin Money - Working Capital 0.00 28.63 28.63
TOTAL 0.00 250.51 250.51 TOTAL 0.00 250.51 250.51
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PROJECT AT A GLANCE
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Year Annualised Book
Value
Debt Dividend Retained Earnings Payout Probable
Market Price
P/E Ratio Yield Price/ Book
Value
EPS CEPS Per Share Per Share Per Share
No.of Times
Rs Rs Rs Rs Rs % Rs % Rs %
1-2 8.93 10.72 18.93 24.00 0.00 100.00 8.93 0.00 8.93 1.00 0.00
2-3 12.00 13.56 30.93 18.00 0.00 100.00 12.00 0.00 12.00 1.00 0.00
3-4 15.04 16.40 45.97 12.00 0.00 100.00 15.04 0.00 15.04 1.00 0.00
4-5 17.99 19.18 63.96 6.00 0.00 100.00 17.99 0.00 17.99 1.00 0.00
5-6 20.84 21.88 84.80 0.00 0.00 100.00 20.84 0.00 20.84 1.00 0.00
OJ C A A GLANC
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PROJECT AT A GLANCE
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Year D. S. C. R. Debt / -
Deposits
Debt
Equity as-
Equity
Total Net
Worth
Return
on Net
Worth
Profitability Ratio Assets
Turnover
Ratio
Current
Ratio
Individual Cumulative Overall GPM PBT PAT Net
Contributi
on
P/V Ratio
(Number of times) (Number of times) % % % % % %
Initial 3.00 3.00
1-2 1.51 1.51 1.27 1.27 2.42 15.30% 9.80% 6.38% 280.07 31.93% 2.18 1.12
2-3 1.88 1.68 0.58 0.58 1.40 16.12% 11.47% 7.35% 277.40 27.11% 2.22 1.35
3-4 2.32 1.88 2.31 0.26 0.26 0.89 16.67% 12.66% 8.05% 315.86 27.01% 2.16 1.61
4-5 2.84 2.09 0.09 0.09 0.60 17.02% 13.51% 8.56% 354.31 26.93% 2.06 1.89
5-6 3.46 2.31 0.00 0.00 0.43 17.23% 14.11% 8.93% 392.77 26.87% 1.94 2.56
PROJECT AT A GLANCE
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PROJECT AT A GLANCE
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BEP
BEP - Maximum Utilisation Year 5
Cash BEP (% of Installed Capacity) 43.72%
Total BEP (% of Installed Capacity) 45.38%
IRR, PAYBACK and FACR
Internal Rate of Return .. ( In %age ) 33.54%
Payback Period of the Project is ( In Years ) 2.814 Years
Fixed Assets Coverage Ratio ( No. of times ) 8.170
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Table of ontents
of the
Project Report
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1. DISTRICT PROFILE & GEOTECHNICAL
SITE CHARACTERIZATION
1.1. General
1.2. Physical Characteristics1.3. Climate & Rainfall
1.4. Map
1.5. Transportation and Communications
1.6. Economy and Industry
2. INTRODUCTION
2.1. Active Compounds in Paan Masala2.2. What is Masala?
2.3. Difference between Gutkha and Pan Masala
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3. PROPERTIES
4. USES
5. B.I.S. SPECIFICATIONS
6. MARKET SURVEY
6.1. Central Excise and Customs Duty Structure on Other
Tobacco Products in India
6.2. Excise/Custom Duty Collected from Tobacco
Products in India6.3. MPCE Class-wise Per 1000 Distribution of
Households
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7. EXPORT & IMPORT STATESTICS OF INDIA
7.1. Export Statistics Data Pan Masala
8. MANUFACTURING PROCESS OF SADA PAN
MASALA
8.1. Basic Raw Material Required
8.2. Formulation8.3. Process Details
8.4. Making of Lime and Katha Solution
9. PROCESS FLOW DIGRAM OF SADA PANMASALA
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10. MANUFACTURING PROCESS OF MEETHA
PAN MASALA
10.1. Formulation
10.2. Process Details
10.3. Making of Lime and Katha Solution
11. PROCESS FLOW DIAGRAM OF MEETHA PANMASALA
12. MANUFACTURING PROCESS OF ZARDA
12.1. Basic Raw Materials Required12.2. Formulation
12.3. Process
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13. PROCESS FLOW DIAGRAM OF ZARDA
14. SUPPLIERS OF PLANT & MACHINERY
14.1. Blade Type Cutter14.2. Impact Pulverizer
14.3. Mixer
14.4. Tray Dryer
14.5. Kneading Machine
14.6. Shifter
15. SUPPLIERS OF RAW MATERIAL15.1. Betel Nut
15.2. Katha( Acacia Catechu)
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15.3. Lime
15.4. Pepper Mint
15.5. Rose Petals15.6. Sugar Powder
15.7. Tobacco Leaves
15.8. Cardamom
15.9. Cinnamon
16. PRODUCT, PLANT MACHINERY & RAW
MATERIAL PHOTGRAPHS
16.1. Impact Pulverizer16.2. Supari Blade Type Cutter
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16.3. Shifter Dry
16.4. Betel Nuts
16.5. Katha (Acacia Catechu)
16.6. Lime16.7. Pepper Mint
16.8. Rose Petal
16.9. Sugar Powder Tobacco Leaves
16.10. Cardamom
16.11. Cinnamon
17. PLANT LAYOUT
18. QUOTATION OF PLANT, MACHINERY AND
EQUIPMENTS FROM SUPPLIER
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Project Financials
• Project at a Glance Annexure
• Assumptions for Profitability workings ………………………..1
• Plant Economics…………………………………………………..2
• Production Schedule………………………………………………3
• Land & Building……………………………………………….……4
Factory Land & Building
Site Development Expenses
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• Plant & Machinery……………………………………………..……..5
Indigenous Machineries
Other Machineries (Miscellaneous, Laboratory etc.)
• Other Fixed Assets………………………………………..........….......6
Furniture & Fixtures
Pre-operative and Preliminary Expenses
Technical KnowhowProvision of Contingencies
• Working Capital Requirement Per Month……………………….…7
Raw Material
Packing MaterialLab & ETP Chemical Cost
Consumable Store
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• Overheads Required Per Month and Per Annum………….…….…8
Utilities & Overheads (Power, Water and Fuel Expenses etc.)
Royalty and Other Charges
Selling and Distribution Expenses
• Salary and Wages …………………………………………....…………..9
• Turnover Per Annum ……………………………………………........…10
• Share Capital………………………………………………………….....11
Equity Capital
Preference Share Capital
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• Annexure 1 :: Cost of Project and Means of Finance
• Annexure 2 :: Profitability and Net Cash Accruals
Revenue/Income/Realisation Expenses/Cost of Products/Services/Items
Gross Profit Financial Charges Total Cost of Sales
Net Profit After Taxes Net Cash Accruals
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• Annexure 3 :: Assessment of Working Capitalrequirements
Current Assets Gross Working Capital
Current Liabilities Net Working Capital Working Note for Calculation of Work-in-
process
• Annexure 4 :: Sources and Disposition of Funds
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• Annexure 5 :: Projected Balance Sheets
ROI (Average of Fixed Assets) RONW (Average of Share Capital) ROI (Average of Total Assets)
• Annexure 6 :: Profitability Ratios
D.S.C.R
Earnings Per Share (EPS) Debt Equity Ratio
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• Annexure 7 :: Break-Even Analysis
Variable Cost & Expenses
Semi-Variable/Semi-Fixed Expenses
Profit Volume Ratio (PVR)
Fixed Expenses / Cost
B.E.P
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• Annexure 8 to 11 :: Sensitivity Analysis-Price/Volume
Resultant N.P.B.T
Resultant D.S.C.R
Resultant PV Ratio
Resultant DER
Resultant ROI
Resultant BEP
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• Annexure 14 :: Product wise Domestic Sales
Realisation
• Annexure 15 :: Total Raw Material Cost
• Annexure 16 :: Raw Material Cost per unit
• Annexure 17 :: Total Lab & ETP Chemical Cost
• Annexure 18 :: Consumables, Store etc.
• Annexure 19 :: Packing Material Cost
• Annexure 20 :: Packing Material Cost Per Unit
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• Annexure 21 :: Employees Expenses
• Annexure 22 :: Fuel Expenses
• Annexure 23 :: Power/Electricity Expenses
• Annexure 24 :: Royalty & Other Charges
•
Annexure 25 :: Repairs & Maintenance Expenses
• Annexure 26 :: Other Manufacturing Expenses
• Annexure 27 :: Administration Expenses
• Annexure 28 :: Selling Expenses
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• Annexure 29 :: Depreciation Charges – as per Books(Total)
• Annexure 30 :: Depreciation Charges – as per Books (P& M)
• Annexure 31 :: Depreciation Charges - as per IT ActWDV (Total)
• Annexure 32 :: Depreciation Charges - as per IT ActWDV (P & M)
• Annexure 33 :: Interest and Repayment - Term Loans
• Annexure 34 :: Tax on Profits• Annexure 35 :: Projected Pay-Back Period and IRR
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Our Approach
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Our Approach
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Requirement collection
Thorough analysis of the project
Economic feasibility study of the Project
Market potential survey/research
Report Compilation
Who do we serve?
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Who do we serve?
o Public-sector Companies
o Corporates
o Government Undertakings
o Individual Entrepreneurs
o NRI’s
o Foreign Investors
o Non- profit Organizations, NBFC’s
o Educational Institutions
o Embassies & Consulates
o Consultancies
o Industry / trade associations
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Sectors We Cover
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover
o Ayurvedic And Herbal Medicines, Herbal Cosmetics
o Alcoholic And Non Alcoholic Beverages, Drinks
o Adhesives, Industrial Adhesive, Sealants, Glues, Gum & Resin
o Activated Carbon & Activated Charcoal
o Aluminium And Aluminium Extrusion Profiles & Sections,
o Bio-fertilizers And Biotechnology
o Breakfast Snacks And Cereal Food
o Bicycle Tyres & Tubes, Bicycle Parts, Bicycle Assembling
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Sectors We Cover Cont
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Bamboo And Cane Based Projects
o Building Materials And Construction Projects
o Biodegradable & Bioplastic Based Projects
o Chemicals (Organic And Inorganic)
o Confectionery, Bakery/Baking And Other Food o Cereal Processing
o Coconut And Coconut Based Products
o
Cold Storage For Fruits & Vegetableso Coal & Coal Byproduct
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Sectors We Cover Cont
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Copper & Copper Based Projects
o Dairy/Milk Processing
o Disinfectants, Pesticides, Insecticides, Mosquito Repellents,
o Electrical, Electronic And Computer based Projects
o Essential Oils, Oils & Fats And Allied o Engineering Goods
o Fibre Glass & Float Glass
o
Fast Moving Consumer Goodso Food, Bakery, Agro Processing
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Sectors We Cover Cont
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Fruits & Vegetables Processing
o Ferro Alloys Based Projects
o Fertilizers & Biofertilizers
o Ginger & Ginger Based Projects
o Herbs And Medicinal Cultivation And Jatropha (Biofuel)o Hotel & Hospitability Projects
o Hospital Based Projects
o
Herbal Based Projectso Inks, Stationery And Export Industries
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Sectors We Cover Cont
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Infrastructure Projects
o Jute & Jute Based Products
o Leather And Leather Based Projects
o Leisure & Entertainment Based Projects
o Livestock Farming Of Birds & Animalso Minerals And Minerals
o Maize Processing(Wet Milling) & Maize Based Projects
o
Medical Plastics, Disposables Plastic Syringe, Blood Bagso Organic Farming, Neem Products Etc.
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Sectors We Cover Cont
…
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Paints, Pigments, Varnish & Lacquer
o
Paper And Paper Board, Paper Recycling Projectso Printing Inks
o Packaging Based Projects
o Perfumes, Cosmetics And Flavours
o Power Generation Based Projects & Renewable Energy Based Projects
o Pharmaceuticals And Drugs
o Plantations, Farming And Cultivations
o Plastic Film, Plastic Waste And Plastic Compounds
o Plastic, PVC, PET, HDPE, LDPE Etc.
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Sectors We Cover Cont
…
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Sectors We Cover Cont …
o Potato And Potato Based Projects
o Printing And Packaging
o Real Estate, Leisure And Hospitality
o Rubber And Rubber Products
o Soaps And Detergentso Stationary Products
o Spices And Snacks Food
o
Steel & Steel Productso Textile Auxiliary And Chemicals
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Sectors We Cover Cont
…
8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Secto s e Co e o …
o Township & Residential Complex
o Textiles And Readymade Garments
o Waste Management & Recycling
o
Wood & Wood Productso Water Industry(Packaged Drinking Water & Mineral Water)
o Wire & Cable
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8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report
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Niir Project Consultancy Services
106-E, Kamla Nagar, New Delhi-110007, India.Email: [email protected] , [email protected]
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9811043595
Fax: +91-11-23841561Website : www.entrepreneurindia.co
Take a look at NIIR PROJECT CONSULTANCY SERVICES on #StreetView
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https://www.linkedin.com/company/niir-project-
consultancy-services
https://www.facebook.com/NIIR.ORG
https://www.youtube.com/user/NIIRproject
https://plus.google.com/+EntrepreneurIndiaNewDelhi
https://twitter.com/npcs_in
https://www.pinterest.com/npcsindia/
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For more information, visit us at:www.entrepreneurindia.co