Cutting through the hype:Building a solid business case for digital transformation
Part 1
1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
To empower organizations
to build the effective
meaningful relationships
that win customers for life.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4
Sitecore at a glance
WEBSITES BRANDS EMPLOYEES
PARTNERS DEVELOPERS COUNTRIES
Speaker
Paul Fennemore
Digital Transformation Consultant, Sitecore
Associate Lecturer: Oxford Brookes University Business School
Part 1: Building a Digital MarcomsStrategy
Tuesday 11 April, 2:00 PM BST
• How to create a board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
• How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
7
Source: Johnson and Scholes, 2006.
Strategies
“The direction and scope of an organisation over the
long-term; which achieves advantage for the
organisation through its configuration of resources
within a changing environment to meet the needs of
the markets and to fulfil stakeholders expectations”
8
•
•
•
Digital Marketing Strategy
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 9
Keeping ahead of the game
10
•
•
•
•
•
•
•
Digital Strategies
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 11
Customer Experience Strategies
IoT - Smart Property Management
Gartner has predicted that 75% of businesses will
transform to digital by the year 2020, or at least will
be preparing for the change.
The kicker is, only 30% of those attempts will be successful.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
6 Challenges of a Digital Business
So we need:
»a digital marcoms strategy
»an ROI methodology
»an adoption roadmap
»an operational backbone
POLL
How are you progressing with your digital strategy?
Digital as … Transformation?
Acknowledgement
Automation
Agility“Oh. And we’ll need you to change direction. Every day.”
Acceleration“That’s good. Now go even faster.”
Culture of change
From WHY
to
WHY NOT!
POLL
What are the main challenges that prevent your business from havinga digital strategy?
25
The KPI’s
Digital Strategy: Joining the dots
28
•
•
•
•
•
•
•
•
•
•
•
•
•
Digital Strategy: Joining the dots
POLLHow well aligned are your digital technologies to your business objectives?
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 31
Learn more at the Sitecore Business Academy
Q&APlease place your questions in the GoToWebinar toolbar
You can watch both part 1 and part 2 of this series on Sitecore.net:
http://siteco.re/2pFpyas
Thank you