Forty-first (41Forty-first (41stst) meeting of ) meeting of WTO commission for East WTO commission for East
Asia and the Pacific: Cultural Asia and the Pacific: Cultural Tourism and Poverty Tourism and Poverty
AlleviationAlleviation
Siem Reap 7Siem Reap 7thth & 8 & 8thth June JuneHue 11Hue 11thth & 12 & 12thth June June
Participants from .....Participants from .....
Australia, Bhutan, Cambodia, Australia, Bhutan, Cambodia, China, DPR Korea, Hong Kong, China, DPR Korea, Hong Kong, India, Indonesia, Iran, Japan, India, Indonesia, Iran, Japan, Laos, Macao, Malaysia, Laos, Macao, Malaysia, Maldives, Myanmar, Maldives, Myanmar, Philippines, Rep. of Korea, Sri Philippines, Rep. of Korea, Sri Lanka, Thailand, USALanka, Thailand, USA & & VietnamVietnam
Day One – Day One – presentations....presentations....
tourism trends in the regiontourism trends in the region UN / WTO Global Code of Ethics for UN / WTO Global Code of Ethics for
Tourism Tourism ((www.world-tourism.org/code_ethics/eng.www.world-tourism.org/code_ethics/eng.htmlhtml))
Emerald Triangle (provinces in southern Emerald Triangle (provinces in southern Lao, Lao, NN..EEast Thailand and ast Thailand and NN..WWest est Cambodia)Cambodia)
short summary of (Thai) proposed project short summary of (Thai) proposed project "Heritage Necklace" for the Bagan "Heritage Necklace" for the Bagan (Myanmar), Nan (Thailand), Luang (Myanmar), Nan (Thailand), Luang Prabang (Laos), Siem Reap (Cambodia) Prabang (Laos), Siem Reap (Cambodia) and Hue (Vietnam)and Hue (Vietnam)
Day Two Day Two Presentations ...Presentations ...
key note WTO presentations key note WTO presentations (2)(2) WTO ST-EP programme (WTO ST-EP programme (2)2) Cultural Tourism and Poverty Cultural Tourism and Poverty
AlleviationAlleviation Siem ReapSiem Reap Indian Indian NNational Trust for Art and ational Trust for Art and
Cultural Cultural HeritageHeritage International Centre for Culture & International Centre for Culture &
Tourism Tourism IndonesiaIndonesia Thai tourism authorityThai tourism authority IndonesiaIndonesia, , LaoLaos, s, MalaysiaMalaysia, , Sri LankaSri Lanka, ,
TThailandhailand, , Hong KongHong Kong & & UNESCO.UNESCO.
Cultural Tourism, Cultural Tourism, Poverty Alleviation and Poverty Alleviation and
the Lao National the Lao National Ecotourism Strategy and Ecotourism Strategy and
Action PlanAction Plan
Paul Rogers – SNV Lao PDRPaul Rogers – SNV Lao PDR
Forty-first (41Forty-first (41stst) meeting of the) meeting of the
WTO commission for East Asia and WTO commission for East Asia and
the Pacificthe Pacific
Lao Tourism and SNVLao Tourism and SNV Centre LevelCentre Level Agreements with Agreements with
NTA, DFRC & STEANTA, DFRC & STEA Advisory support Advisory support
for Nat. for Nat. Ecotourism Ecotourism StrategyStrategy
Capacity & Capacity & institution institution buildingbuilding
Provincial LevelProvincial Level Agreements Agreements
with 3 with 3 Provincial Provincial Tourism OfficesTourism Offices
Capacity & Capacity & institution institution buildingbuilding
Product Product developmentdevelopment
Cultural Tourism & the Cultural Tourism & the National Ecotourism National Ecotourism StrategyStrategy
Cultural heritage is firmly Cultural heritage is firmly embraced in the Strategy’s : embraced in the Strategy’s :
Vision statementVision statement Guiding principlesGuiding principles Ten year goalsTen year goals Five key objectivesFive key objectives
Vision StatementVision Statement
Laos will become a world renowned Laos will become a world renowned destination specialising in forms of destination specialising in forms of sustainable tourism that, through sustainable tourism that, through
partnership and cooperation, benefit partnership and cooperation, benefit natural andnatural and cultural heritage cultural heritage
conservationconservation,, local socio-economic local socio-economic development anddevelopment and spread knowledge spread knowledge of Lao’s unique cultural heritage of Lao’s unique cultural heritage
around the worldaround the world
Guiding Principles Guiding Principles 9 principles – 3 examples are:9 principles – 3 examples are:
Minimise negative impacts on Lao nature Minimise negative impacts on Lao nature andand cultureculture
Provide a source of income to sustain, Provide a source of income to sustain, conserve and manage the Lao protected conserve and manage the Lao protected area network andarea network and cultural heritage sitescultural heritage sites
Promote local styles of architecture Promote local styles of architecture and infrastructure that are developed and infrastructure that are developed in harmony with the Lao culture and in harmony with the Lao culture and environmentenvironment, ....., .....
Ten Year GoalsTen Year Goals Strengthen national and provincial capacity
and expertise in the ecotourism sector Coordinate and, where necessary, guide and
regulate the development of ecotourism to to ensure it adheres to guiding principlesensure it adheres to guiding principles
Support local communitiesSupport local communities,, the public and private sectors and ensure they are given sufficient freedom and assistance to develop and promote the sector
Five Key ObjectivesFive Key Objectives Strengthen institutional arrangements for
planning and managing ecotourism growth Support training, capacity building and the
promotion of good practice Support environmental protection and
nature conservation Provide socio-economic development Provide socio-economic development
and and cultural heritage protection for cultural heritage protection for host communitieshost communities
Develop ecotourism research and information
Community-Based Community-Based ProjectsProjects
Raise awareness of tourism planning Raise awareness of tourism planning and management processesand management processes
Provide working models to promote Provide working models to promote good practice & encourage replicationgood practice & encourage replication
Identify management concerns & help Identify management concerns & help to formulate policies and regulatory to formulate policies and regulatory mechanismsmechanisms
Identify incentives to encourage Identify incentives to encourage entrepreneurship & public and private entrepreneurship & public and private sector investmentsector investment
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscapelandscape
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscape landscape
homehome--stay stay - - explanation explanation of of traditions &traditions & taboos in the housestaboos in the houses
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscape landscape
homehome--stay stay - - explanation explanation of of traditions &traditions & taboos in the housestaboos in the houses
Lao ThLao Theeung baci ceremonyung baci ceremony
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscape landscape
homehome--stay with explanation about stay with explanation about traditions andtraditions and taboos in the houses taboos in the houses
Lao Thueng baci ceremonyLao Thueng baci ceremony folk musicfolk music
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscape landscape
homehome--stay stay - - explanation explanation ofof traditions &traditions & taboos in the housestaboos in the houses
Lao Thueng baci ceremonyLao Thueng baci ceremony folk musicfolk music sacred forestsacred forest
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the folk stories about features of the landscape landscape
homehome--stay stay - - explanation explanation ofof traditions &traditions & taboos in the housestaboos in the houses
Lao Thueng baci ceremonyLao Thueng baci ceremony folk musicfolk music sacred forestsacred forest coffin cavecoffin cave
Dong Phu ViengDong Phu Vieng:: trek, home-trek, home-stay & boatingstay & boating
folk stories about features of the landscape folk stories about features of the landscape homehome--stay stay - - explanation explanation of traditions &of traditions &
taboos taboos iin the housesn the houses Lao Thueng baci ceremonyLao Thueng baci ceremony folk musicfolk music sacred forestsacred forest coffin cavecoffin cave ancestral polesancestral poles
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women)
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women) Cultural groupCultural group (for ceremonies)(for ceremonies)
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women) Cultural group (for ceremonies)Cultural group (for ceremonies) Village guides (for trekking, and wildlife Village guides (for trekking, and wildlife
watching)watching)
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women) Cultural group (for ceremonies)Cultural group (for ceremonies) Village guides (for trekking, and wildlife Village guides (for trekking, and wildlife
watching)watching) Home-stay rosterHome-stay roster
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women) Cultural group (for ceremonies)Cultural group (for ceremonies) Village guides (for trekking, and wildlife Village guides (for trekking, and wildlife
watching)watching) Home-stay rosterHome-stay roster HandicraftsHandicrafts
Goods & Services: Goods & Services: forming service-groupsforming service-groups
Cooking group (mainly young women)Cooking group (mainly young women) Cultural group (for ceremonies)Cultural group (for ceremonies) Village guides (for trekking, and wildlife Village guides (for trekking, and wildlife
watching)watching) Home-stay rosterHome-stay roster HandicraftsHandicrafts Boating groupBoating group
Dong Phu Vieng – Dong Phu Vieng – cost cost breakdownbreakdown
Village goods & services
32%
Equip. depreciation
3%
First aid1% Provincial
guides16%
Trek supplies18%
Transport21%
Wildlife viewing bonus
1%
NBCA trust fund5%
Provincial tax2%
Ecotourism trust fund
1%
Village IncomeVillage Income
0
50
100
150
200
250
300
350
US$
From 6 treks
0
20
40
60
80
100
120
US$
From one trek (10 people)
Problems Problems The poorer the target community – the The poorer the target community – the
longer the processlonger the process Not considered appropriate for Not considered appropriate for
married women to engage with married women to engage with touriststourists
Men control majority of tourist incomeMen control majority of tourist income Translation & interpretation – guide Translation & interpretation – guide
servicesservices Use of trust fund incomeUse of trust fund income
Future ActivitiesFuture Activities Involving women – NTFP harvesting Involving women – NTFP harvesting Handicraft production – private Handicraft production – private
sector interventionsector intervention Consolidate guide services Consolidate guide services Use and operation of trust fundsUse and operation of trust funds Linking up with private sector & Linking up with private sector &
tour companies – encourage tour companies – encourage investment in infrastructureinvestment in infrastructure