www.thinkpublic.com Patient Information: Beyond Lefaflets
truly harnessing the power of designPaul Thurston (thinkpublic)www.thinkpublic.com
www.thinkpublic.com Patient Information: Beyond Lefaflets
www.thinkpublic.com Patient Information: Beyond Lefaflets
agenda
Presentation – 20 minutesStatements & Discussion – 15 minutesDesigning a co-design strategy – 10 minutes
www.thinkpublic.com Patient Information: Beyond Lefafletswww.thinkpublic.com Patient Information: Beyond Lefaflets
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www.thinkpublic.com Patient Information: Beyond Lefaflets
at thinkpublic we use innovative and design based approaches to address big social challenges
www.thinkpublic.com Patient Information: Beyond Lefaflets
we do this by using an approach called co-design
co-design engages patients and staff to play an active role in the design process
www.thinkpublic.com Patient Information: Beyond Lefaflets
what do I mean by design?
www.thinkpublic.com Patient Information: Beyond Lefaflets
www.thinkpublic.com Patient Information: Beyond Lefaflets
What’s your dream job?
www.thinkpublic.com Patient Information: Beyond Lefaflets
Why?
Find out what your users really think
www.thinkpublic.com Patient Information: Beyond Lefafletswww.thinkpublic.com Patient Information: Beyond Lefaflets
Bring everyone together to design solutions
www.thinkpublic.com Patient Information: Beyond Lefafletswww.thinkpublic.com Patient Information: Beyond Lefaflets
Develop the designs with your users and test repeatedly
www.thinkpublic.com Patient Information: Beyond Lefaflets
Agree/Disagree.
1: Patients and staff should beinvolved in designing patientinformation
www.thinkpublic.com Patient Information: Beyond Lefaflets
Agree/Disagree.
2: The more informationpeople have the better
www.thinkpublic.com Patient Information: Beyond Lefaflets
Agree/Disagree.
3: Information doesn't have to be well designed to beeffective
www.thinkpublic.com Patient Information: Beyond Lefaflets
3 key tips to take away
www.thinkpublic.com Patient Information: Beyond Lefaflets
www.thinkpublic.com Patient Information: Beyond Lefaflets
think about patient and staff involvement as part of your communications strategy
www.thinkpublic.com Patient Information: Beyond Lefaflets
www.thinkpublic.com Patient Information: Beyond Lefaflets
look elsewhere & be inspired! there’s a wealth of communication books/magazines out there.
www.thinkpublic.com Patient Information: Beyond Lefaflets
(If you only buy 1 design magazine get the Creative Review Annual in May.)
www.thinkpublic.com Patient Information: Beyond Lefaflets
think about digital, how can you use new technology to deliver patient information?
www.thinkpublic.com Patient Information: Beyond Lefaflets
(Look at the NHS Institute for Innovation & Improvement’s Armchair Involvement work)
www.thinkpublic.com Patient Information: Beyond Lefaflets
Thankswww.thinkpublic.com
Email:[email protected]
Twitter:@p_thurston
www.thinkpublic.com Patient Information: Beyond Lefaflets