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PAVIGYM 50th AnniversarySeptember 2013 | Alicante Spain
A New Era For The Health Club & Fitness Industry
@BryanKORourke1
@RobertJDyer
#PaviGym2013
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130 ThousandFitness Clubs Globally
@bryankorourke #pavigym2013
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129 Millionhealth club members globally
@bryankorourke #pavigym2013
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7 Billionhumans in 2013
@bryankorourke #pavigym2013
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@bryankorourke #pavigym2013
91number of times a year the average human drinks a coke
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Technology
Globalism
CONVERGENCE CREATES
Consumers
CHANGE @BryanKORourke
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7Doom and Gloom@BryanKORourke
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@BryanKORourke
CHANGE 8
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@BryanKORourke
CHANGE 9
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Era Of Ideas 10THE@BryanKORourke
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11@Peterdiamandis
The Future Is Bright
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TechnologyTrends
An onslaught of innovation
12@bryankorourke #pavigym2013
Technology
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Accelerating Returns13
Law of
Technology
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The Internet Of Things
14@bryankorourke #pavigym2013
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Wearable Devices15@bryankorourke #pavigym2013
485 Million Annual Shipments by 2018
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Mobile Payment16@bryankorourke #pavigym2013
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CONSUMER TRENDS17
@bryankorourke
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@bryankorourke #ihrsa2013
“Transforming Expectations Of and Interactions With All
Suppliers - From Retailers and
Manufacturers to Governments and
Utilities”
Radical Customer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/
Access The Internet Daily
84%
Traversing Demographics
Connected Consumers
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20@bryankorourke #ihrsa2013
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females and 73% of
males check at least every hour
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The Rise Of The Rest
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By 2030 Global Middle Class Doubles to 5 Billion
@bryankorourke #pavigym2013
Shanghai Tower Globalism
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2016 World Population In Emerging Markets
88%@bryankorourke #pavigym2013
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Our big world is getting smaller
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Globalism
Asia - Pacific RegionHighest Growth 5-7%
@bryankorourke #pavigym2013
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Increasingly Global Industry
hardcandyfitness.com@bryankorourke #pavigym2013
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FRAGMENTING25
@BryanKORourke
New Business Models
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S Curve - Reinvention & Fragmentation
26@bryankorourke #PaviGym2013
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind Body
A New Era
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27New Business Models
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28@bryankorourke #pavigym2013
“Sick Care” Is Broken
New Markets
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29@bryankorourke #pavigym2013
The New Paradigm
Clubs Fill Many Of These Needs
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Technology
Globalism
CONVERGENCE CREATES
Consumers
CHANGE @BryanKORourke
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How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy
@RobertJDyer
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Its Not About Technology
Its About People@RobertJDyer
tech empowers people
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Caring About Customers First Why Do You Love Your Mom ?
@RobertJDyer
CARING
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A Cultural Shift Back From Where We Came : Small Town Rules
@RobertJDyer
SHIFT
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No Fakes Allowed
Real Relationships WIN
@RobertJDyer
AUTHENTIC
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Forget The OLD Rules
Erase Lines In The Sand
@RobertJDyer
BOUNDARIES
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Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends Friends -> BuyersBuyers -> Advocates
@RobertJDyer
RELATIONSHIPS
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How To WIN
@RobertJDyer
IMPROVE YOUR BIZ
4
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1st: CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
@RobertJDyer
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LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
@RobertJDyer
TRANSPARENCY
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2nd EMPOWER, CONVERSE, PLAY PING PONG
EMPOWER@RobertJDyer
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3rd CONTENT IS KINGMAKE IT GREAT
CONTENT@RobertJDyer
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4th Create Great Experiences Know Your Customers & Connect
SHOCK & AWE
Surprise Your Customers
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How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy
@RobertJDyer
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PAVIGYM 50th AnniversarySeptember 2013 | Alicante Spain
A New Era For The Health Club & Fitness Industry
@BryanKORourke46
@RobertJDyer
Thank You