Pay it Forward: the One for One model
Alley CheungWMBA 510 – Global Enterprise ManagementAngelo A. Camillo, Ph.D.April 3, 2013
Responsibilities of a company
• Honor human rights
• Demonstrate care• Prevent long-term
unintended consequences
• Honor sustainability
• Lead with transparency
• To do the big job• Get people involved• Transform business
into a force for good• Pay it forward• Make a change to the
world
Steps to change the business cultures:1. Treating the Symptom2. Treating the Cause3. Restoring Health
Treating the Symptom –“Buy One, Give One”
Fulfill immediate, basic need Donations-based programs E.g. TOMS
Help preventing soil-transmitted diseases
Provide recipients access to schools
More Examples:
Treating the Cause –“Buy One, Hire One”
Gets to the root cause of the problem – poverty Safeguards against the unintended negative
by-product of foreign aid, i.e. A culture of Western dependency
E.g. VisionSpring Focus on job creation Provide trainings to people in developing
countries To provide eye exams and sell affordable glasses
to their community
Starbucks creates jobs in Costa Rica
Restoring Health –“Buy One, Fund One” Fulfill higher-level needs Create fully sustainable business model E.g. The Naked Hippie
Self-described “purposed brand” Invests profits in micro-loans Helps individuals in developing countries to
support themselves and make a difference Respects and strengthens the capacity of people Help them to identify their own problems and
opportunities
Next step: Influence others