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GIFT CARD SOLUTIONS FOR LOCAL & REGIONAL MERCHANTSFirst Data takes you beyond with Gift Card Solutions designed
to drive loyalty and repeat sales.
Enabling innovative solutions through strategic alliances
The ways your customers buy goods and services
are evolving every day. Gift cards continue
to grow in popularity with over 88 percent of
consumers purchasing or receiving a gift card
annually1. And gift cards can generate more
revenue for your business, too. Over two-thirds
percent of consumers report spending more than
the value of their gift cards2. Learn more.
At First Data, our global experience across the full
payments value chain gives us unique insights
into the marketplace, allowing us to develop the
most innovative and comprehensive solutions
merchants need to leverage more value from
every transaction.
First Data Gift Card solutions are no exception.
For example, the First Data merchant branded gift
card program for local and regional merchants
is an affordable, easy to implement solution that
enables you to offer your own store-branded gift
cards to customers. With optional bundles that
include appealing card designs and promotional
materials, online reporting and single-form
enrollment, you can be up and running with
your gift card program in weeks. New enhanced
features such as online and third party sales
and distribution options, multiple promotions to
grow and manage your gift card program, and
advanced reporting can all take your program to
the next level.
Learn more.
GO BEYOND:GIFT CARD SOLUTIONS
When we looked at the program, it was a fully integrated
system that complemented our existing First Data payment
processing. It’s the same terminal, the same software, the
same online reporting.”
Chief Financial Officer, Max Auto Supply
Differentiate and Grow Your Brand with First Data GIFT CARD SOLUTIONS
Industry Leading Expertise & Reliability
Automated Set Up
Flexible Offerings
Fraud Reduction
Program Reporting
First Data has over 17 years of experience in Prepaid
solutions and tens of thousands of gift card clients.
Our prepaid platform delivers secure and reliable
technology services – seven consecutive years at
99.9% system uptime. Learn more.
Simple sign-up forms allow your gift card program
to be launched within weeks. First Data merchant
processing systems are utilized for automated
setup, reporting and billing.
Affordable program bundles include cards, signs,
merchandising displays and more. You have the
ability to create your own custom card designs or
select from a large number of standard designs.
Learn more.
First Data uses real-time authorization for gift card
transactions with direct integration into merchant
point-of-sale (POS) systems helping reduce the
potential fraud associated with paper based gift
certifications.
Online marketing and financial reporting tools
allow you to perform back office administration
functions 24x7. Reporting is available online, on
your merchant processing statement or through
your terminal’s receipt paper, making it easy to have
information available when you need it.
“
1,2 – 2012 First Data U.S. Gift Card Consumer Insights Study
Choose from a wide variety of easy to manage gift card solutions. From convenient all-in-one bundled options
to custom cards and carriers, we have the right solution for your business.
FIRST DATA ADVANTAGE
Full range of card design and production options.
250 card minimum
Up to 4 lines of text
Choose type and text colors
Holiday and seasonal designs available
250 card minimum
Up to 4 lines of text
Bundled packages, including Gift Cards to Go,
are designed to meet the needs of your
business or vertical industry.
100 cards and carriers
Choose from 1 of 9 options
1 acrylic j-hook stand
100 hanging/folding card carriers
Includes 4 lines of text
4 piece Welcome Kit
Access to resources to effectively promote your
gift card offering including marketing materials and
proven marketing tips.
First Data has partnered with a number of third
party distributors, also known as “aggregators”,
expanding both physical and virtual card distribution.
Allows for five distinct promotional stored value
card personalities: reloadable, merchandise return,
marketing and incentive, third party distribution and
petro promotions.
Advanced reports provide critical information for
merchants with more complex gift card programs
including state escheatment laws dictating the
identification and reporting of outstanding balances
on gift cards.
BENEFITS
Allows for greater personalization to create a more
distinctive look to each gift card including the ability to
create your own artwork using our custom art specs.
Individual non-icon cards offer simple designs,
illustrations and photographic treatments to fit
every occasion.
Choose from selection of graphics to create a
more distinctive look to each gift card
Comprehensive bundles provide everything you need
to market your gift card program. Cost effective
solutions with as few as 100 cards.
Provides all the elements you need to start a gift
card marketing program quickly.
Easily implement and promote your gift card program.
Enhance existing sales materials by adding separate
display stands, posters, door decals and table tents.
Increase revenue and expand distribution via gift card
malls or online sales at your website.
Generate more foot traffic through the use of gift card
promotions tied to your business and marketing
objectives. Adjust card attributes to accommodate
specific business uses.
Provides the detail to know your current outstanding
liability down to the penny and allows for greater
insight into promotional program success and
trending information.
SOLUTION
Card Design & Production:
. Standard Card Designs
. Icon Cards
Program Bundles:
. Gift Cards to Go
Marketing Services
Third Party Distribution
Multiple Promotions
Advanced Reporting
OUR GIFT CARD SOLUTIONS
ENHANCED FEATURES:Ideal for merchants requiring custom cards and with more than one location who want to grow their program through the use of
multiple promotions and distribution channels outside of traditional brick and mortar locations.
45%
HOW DO YOU GO BEYOND TO…• Drive revenue growth through the use of gift cards?
• Build brand awareness?
• Implement a gift card program with flawless execution?
• Acquire new customers and build existing customer loyalty?
• Lower administrative efforts and fraud associated with paper certificates?
FIRST DATA. GIFT CARD SOLUTIONS.
The number of consumers making purchases at
gift card malls has increased from 38% in 2009
to 45% in 2012.
– 2012 First Data U.S. Gift Card Consumer Insights Study.
© 2013 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.
1229 (3800) 0113
FIRST DATA GOING BEYOND+40 years in the business
+28 product categories, hundreds of products
$1.4 trillion settled annually
53 billion transactions annually
2 billion online transactions
FOR MORE INFORMATIONContact your sales representative or visit firstdata.com