WHAT IS YOU DREAMS ?
GLAMOUR RICH
SUCCESSAUTHORITIES
PROUDHEALTHY
CLEVER
BEAUTIFUL
GREAT BE GLORIFIED
COMFORTABLE
FAMOUS
POPULAR
MONEY
1. Robert Kuok Hock Nien (84) RM 58.110 billion (Kump.Kerry/Kuok)
2. T. Ananda Krishnan (69) RM 19.625 billion (Usaha Tegas)
3. Tan Sri Lee Shin Cheng (69) RM 14.943 billion (Kump.IOI)
4. Tan Sri Quek Leng Chan (65) RM 11.098 billion (Kump.Hong Leong)
5. Tan Sri Syed Mokhtar Albukhary (57) RM 8.550 bil. (Yys.Albukhary)
6. Tan Sri Teh Hong Piow (78) RM 8.06 billion (Public Bank)
7. Tan Sri Tiong Hiew King, 71, RM 3.87 billion (Rimbunan Hijau)
8. Tan Sri Vincent Tan, 56, RM 3.40 billion (Berjaya Group)
9. Tan Sri Lim Kok Thay. 56, RM 3.16 billion (Genting Group)
10. Tan Sri Azman Hashim, 68, RM 2.87 billion (Arab-Malaysian Corp )
BILLIONAIRE MALAYSIA !
20. Datuk Mokhzani Tun Mahathir (46) RM 0.97 billion Kencana Petroleum
25. Tan Sri Hamdan Mohamad (52) RM 0.85 billion Ranhill
26. Raja Datuk Seri Eleena Raja Azlan Shah (47)RM 0.83 billion Gamuda
32. Tan Sri Rozali Ismail (52) RM 0.59 billionPuncak Niaga Holding
33. Shaari Ismail (53) RM 0.57 billionPuncak Niaga Holding
38. Datuk Abdul Hamed Sepawi (57) RM 0.49 billion, Naim Cendera Holdings
Syed MokhtarAlbukhary
Azman Hashim
Rozali Ismail
MokhzaniMahathir
Abu Shahid Mohd
Tengku Eleena
Hamdan Hohd MustaphaKamal
KhatijahAhmad
MaznahHamid
PB201 ENTREPRENEURSHIPCOMMERCE DEPARTMENTPOLITEKNIK MUKAH SARAWAK
UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP
First introduced in year 1970 that is when New Economic Policy (NEP) launch.
Entrepreneur hails from French word 'entrependre'.
Introduce by Richard Cantillon Entrependre = shoulder the duty or
responsibility.
DEFINITION OF ENTREPRENEUR
New Edition Kamus Dewan Define Entrepreneur as people that work
up industry namely entrepreneur. The Encyclopedia Americana
International Edition Entrepreneur as a businessman that take
risk to combining production factors.
Joseph A. Schumpeter Entrepreneur is an innovator which could
cause into one reform. Webster’s Third New International
Dictionary Entrepreneur as an individual which
manage an economic activity especially organize, own, manage and bear a business risk.
Carland (1984) Define entrepreneur as An individual which
established business and manage to seek profit and to continue to expand / growth.
ENTREPRENEUR DEFINITION
An individual take that risk or set up a business. Entrepreneur also is a manager that lead the business and can demanding rights proprietorship on that business. As such it bear business risk. Entrepreneur have the vision and expand business for society's prosperity. It is one who want freedom in business, make own decision and further want succeed on own effort.
ENTREPRENEURSHIP DEFINITION
Entrepreneurship--among matter premier to individuals, family, community development, development of the nation and religion. It is a field of knowledge which encompasses attitude elements, skill and knowledge related to business and industry
ENTREPRENEURSHIP FIELD OF KNOWLEDGE SCHEDULE
Attitude Skills Knowledge
Motivation Decision making Law
Confidence Problem solving Management
Initiative Negotiation Economics
Responsibility Communication Accounting
Risk taker Creativity Values
Diligence Team work Business
Mental and physical
fitness
Management Culture
Information seeker Technical Project Management
ENTREPRENEURIAL CHARACTERISTIC
Identify business opportunity. Business venture lucrative himself and the public Successful through efforts that can fill people
needs. Get wealth to try to fulfill society's needs. Take risk that has been calculated. Administer and use production factors to
produce economic development and social welfare. Always strive and prepare to be
doing reform which could increase productivity from time to time.
KAREKTER USAHAWAN
Calculated risk.
Administration and use of production factors to produce the economic development and social welfare.
Always try and be prepared to make reforms that raise the productivity from time to time.
KAREKTER USAHAWAN
Identify business opportunities. Operate a profitable business
venture itself and the public. Obtain success through the efforts to
meet the needs of the public. Obtain wealth by working to meet the
needs of society.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
1. Customers Needs and desires customers. Providing good service, efficient, honest
and customer satisfaction. Providing ancillary facilities such
as transportation of goods ordered by customers.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
2. Society/ community Fulfill the needs of society that desire is not
limited. Create something new and renovation of
an existing product. Diversifying people's choice, through the
production of a wide range of creative and
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
3. Suppliers Good relationship with supplier
(muhibbah). Pay to suppliers during the
period specified. Sharing opinion, information and
knowledge.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
4. Staff Always take care of the staff. Provide adequate salaries. Not oppressive and provide guidance to staff. Rewards such as bonuses, allowances
and general facilities such as special leave, sick leave and others.
Appreciation and recognition to employees who are dedicated and ethical values.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
5. Competitors Adopting a healthy competition. Sharing each other is how to provide
or give the best service. Cooperate with each other to produce or
create products that would benefit and create. Renewal or modification of existing products to attract customers.
6. Nation Create employment opportunities
for residents. Help raise the standard of living. Create more infrastructure facilities to the
residents. Improve the economy
and increase national income. Diversifying the economy and not depend
one an economic sector only.
1.3 DIFFERENCES BETWEEN AN ENTREPRENEUR AND A SMALL BUSINESS
Characteristics Entrepreneur Small Businessman
Time Unlimited Limited
Nature of Job Flexible Rigid in adapting to
changes
Decision making Makes own decision Follows decisions made
by others
Effort and
commitment
Continuous Low
Risk taking Moderate Low
Goal Maximizes self-
potential by utilizing
available opportunities
Solely for profit
maximization
COMPENTENCIES OF ENTREPRENEURSHIP1. Inisiatif/ PERSONAL INITIATIVE2. Melihat dan merebut peluang/ SEIZE
OPPORTUNITIES3. Kecekalan/ENDURANCE4. Mencari maklumat/INFORMATION SEEKER5. Menitik beratkan mutu kerja yang tinggi/
HIGH WORK QUALITY 6. Komitmen terhadap perjanjian kerja/
C0MMITMENT TOWARDS WORK AGREEMENTS
7. Berorientasi ke arah kecekapan/ EFFICIENT8. Membuat perancangan yang sistematik/
SYSTEMATIC-PLANNING9. Menyelesaikan masalah secara kreatif/
CREATIVE PROBLEM SOLVING10. Yakin terhadap keupayaan diri/ SELF-
CONFIDENCE 11. Ketegasan/ASSERTION12. Meyakinkan orang lain/ PERSUASION13. Menggunakan strategi pengaruh/ POWER
AND AUTHORITY
COMPENTENCIES OF ENTREPRENEURSHIP
ELECTRONIC BUSINESS
Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business.
Application of information and communication technologies (ICT) in support of all the activities of business.
Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners
Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be beneficial from many perspectives including business process, service, learning, collaborative, community. EC is often confused with e-business.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Advantages1. Worldwide Presence
firm engaging in e-business can have a nationwide or a worldwide presence. (e.g: dell, amazon)
2. Cost Effective Marketing and Promotions Using the web to market products guarantees
worldwide reach at a nominal price.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Advantages3. Developing a Competitive Strategy
Firms need to have a competitive strategy in order to ensure a competitive advantage. Without an effective strategy, they will find it impossible to maintain the advantage and earn profits. The strategy, that the firms can pursue, can be a be a cost strategy or a differentiation strategy.
4. Better Customer Service Many a times, on visiting a website, the customer is
greeted by a pop-up chat window. Moreover, payments can be made online, products can be shipped to the customer without the customer having to leave the house.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Disadvantages1. Limitations of sector
The main disadvantage of e-business is the lack of growth in some sectors on account of product or sector limitations. (The food sector has not benefited)
2. Costly E-Business Solutions for Optimization
Substantial resources are required for redefining product lines in order to sell online. (Upgrading computer systems, training personnel, and updating websites requires substantial resources.)
IDENTIFY ONLINE MARKETING COMMUNICATION
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending email messages with the purpose of enhancing the
relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
Adding advertisements to email messages sent by other companies to their customers, and
Sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email).
IDENTIFY ONLINE MARKETING COMMUNICATION Online catalogue
Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; also called cyber catalog, electronic catalog and web catalog.
On-line catalog sales are expected to grow from $250 million in 1994 to over $7 billion by 2000. The comparatively lower costs of on-line catalogs, compared to print catalogs requiring paper, printing, and postage, lowers the entry barriers to catalog selling.
A great difference between on-line catalog and print catalog selling is that on-line catalog customers find the marketer rather than the marketer finding them.
Consequently, on-line catalog customers tend to differ demographically and in purchase behavior from print catalog customers.
On-line catalogs give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product
IDENTIFY ONLINE MARKETING COMMUNICATION
Public relation Primarily concerns enhancing and maintaining the image for businesses,
non-profit organizations, events or high-profile people, such as celebrities and politicians.
Others define it as the practice of managing communication between an organization and its publics.
Other public relations disciplines include: Financial public relations – providing information mainly to business
reporters Consumer/lifestyle public relations – gaining publicity for a particular
product or service, rather than using advertising Crisis public relations – responding to negative accusations or information Industry relations – providing information to trade bodies Government relations – engaging government departments to influence
policymaking