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PEEDMO Midyear Report(January-June 2013)
GRACIELA E. MANTE
OIC-PEEDMO
Provincial Economic Enterprise Development
and Management Office
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Contents
Midyear Accomplishments ................................ 3
Issues and Concerns ......................................... 14
Recommendations and Future Direction ..... 16
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MIDYEAR ACCOMPLISHMENTS
The Provincial Economic Enterprise Development and Management
Office is pleased to present to you the accomplishments of our
department for the first half of 2013.
Revenue Generation
PEEDMO has consistently generated a substantial increase in our
income for the past three years. From an income of P 4.7M in July 2010,
we have raised it to P 7.5M as of June 2013 garnering an increase of
60.69%.
Due to rigorous efforts in encouraging health and wellness to our
customers, we were able to boost the proceeds from our sports
activities by 49.23% in 2012.
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The intensified collection of parking fees in the Sports Complex has also
shown a remarkable increase from year 1 to year 3. From only P 630.00
collection in Year 1(July 2010-June 2011), it soared to P3,680.00 in Year
2(July 2011-June 2012) and increased further by 388.86% in Year 3(July
2012-June 20,2013). Though the amount is small, it is still worth noting
that from year 1 up to year 3, a massive increase of 2,755.56% inparking fee earnings has been obtained. This is due to the new policies
implemented starting in the second half of 2011.
Since May 2012, we already remitted P 23,313.00 as proceeds from the
sales of our agricultural products.
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Enterprise Development
SURIGAOS BEST
We have enhanced the services and the look of Surigaos Best as the
provinces Local Products Display Center and Tourism Information
Center. We already started in the implementation of more efficient
system to better serve our suppliers and customers.
Together with Mrs. Karissa Fetalvero Paronia, Surigao del Nortes AECID
Coordinator, we sent product samples to Gifts and Graces Fair Trade
Foundation in Manila last month and was able to obtain their interest in
including some of our local products to their gallery. Gifts and GracesFair Trade Foundation,
an accredited
organization by the
World Fair Trade
Organization (WFTO)
Philippines is committed
to support communities
by pursuing
entrepreneurship as ameans to overcome
marginalization. G&G
works in the areas of
product development,
market access, technical
support on enterprise management, and advocacy of fair trade
practices. Currently, PEEDMO is working with the Provincial Agriculture
Office in completing the required profile for the selected products of
G&G. Hopefully, we could build a partnership with the said
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organization which will enable us to extend the market base of
Surigaos Best products and introduce the goods of the province to
other parts of the country and abroad. Our local suppliers will also
greatly benefit from this promising project.
PROVINCIAL INVESTMENT PROMOTION CENTER
Inaugurated last March 19, 2013 by Senator Paolo Benigno Bam
Aquino IV and Senator Franklin Drilon, the newly established Provincial
Investment Promotion Center is still in its infancy stage and is set to carry
out thefollowing functions when it is fully operational:
Provide Investmentservices such as
assistance in:
identifying businesspartners, business
sites, raw materials
suppliers, etc.
sourcingmanpower
requirements
facilitatingresolution of issues
and concerns
facilitating business visits Investment and Trade Promotion and Generation
Trade and Investment Missions Investment briefings/orientations Promo collateral preparation and dissemination
Information Management and Development Review existing incentives and prepare recommendations
and/or policy papers for improvement Prepare project profiles, pre-investment studies,feasibility,
industry profiles and situationers
Conduct regular review on the local Investments Priority Areas Recommend to the Board any amendments to existing legislation
or procedures on local investments for its appropriate action
Do networking with relevant organizations
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SEMINARS CONDUCTED FOR INVESTMENT PROMOTION & ENTERPRISE
DEVELOPMENT
Seminar-Workshop on Investment Promotion and Investment Code
Review
On March 6, 2013, PEEDMO conducted a Seminar-Workshop onInvestment Promotion and Investment Code Review with municipal
mayors , Municipal Planning and Development Coordinators(MPDCs)
and designated investment promotion officers. The event was
facilitated by Mrs. Alice Eusena the economic consultant of the
province and was graced by the following competent speakers with
their respective topics:
Ms. Lourdes Ellen Kionisala(OIC of the Board of InvestmentsCagayan de Oro Extension Office) - Functions and Operational
Mechanisms of the Provincial Investment Promotions Center,
Investment Incentives Formulation and Provincial Investment
Code Review
Engr. Leonel Santos(President of the Surigao EconomicDevelopment Foundation, Inc.)- SDN Economic Development
Framework Mr. Celestino Negapatan(DTI Provincial Director)- Status of
Investments in Surigao del Norte
Mr. Domingo Bulabog(DILG Provincial Director) - Role of LocalEconomic and Investment Promotion Officers (LEIPOs) in
Economic Development
As output of the seminar-workshop, participants were asked to list
down what they still need to know about Investment Code formulation
and what needs to be done in their respective municipalities. They
were required to make action plans for the formulation of their own
Local Investments and Incentives Code (LIIC).
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As the late DILG Secretary Robredo advocated, the LIIC is a
guidepost for the LGUs to create competitive communities that are
able to leverage private sector creativity, enterprise growth, job
creation and investment, and decent work towards a better quality of
life. The LIIC is also believed to address the disturbing trend of
growing dependency of LGUs on their Internal RevenueAllotment(IRA) thus making them more creative in sourcing out local
resources to revitalize local economies, Robredo added.
Convergence of Agencies and Organizations Promoting
Entrepreneurship in Surigao del Norte
On March 8, 2013, PEEDMO in coordination with the Surigao Chamber
of Commerce and Industry(SCCI) initiated the Convergence of
Agencies and OrganizationsPromoting Entrepreneurship in
Surigao del Norte which was
aimed to consolidate and
harmonize the plans, projects
and programs of agencies and
organizations providing
entrepreneurial services and
interventions in the province.
It was a highly participated
event attended by
representatives from different
line agencies, NGOs, and
organizations such as DTI,
BFAD, BFAR, DOST, DOLE, Surigao Marine Traders Association among
others.
Two models for micro, small and medium enterprises (MSMEs)
development were presented to guide the agencies in grouping
themselves according to the kind of services they offer. The MSME
German Model has the following components :
A. Enabling Environment;B. Business Development Service Provider;C. Financial services; and,D. Demanddriven Trainings
while the DTI Model has the following sections:
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A. Business and InvestmentEnabling Environment;B. Access to Finance;C. Access to Market ;D. Productivity and Efficiency
With the groupings done, it would be easier to establish linkages for
entrepreneurs who are seeking for particular business development
services.
Aside from clustering the agencies according to the services they
provide, the activity also adopted the SME Stars Framework which
categorizes the different stages of development of entrepreneurs.
The framework also identifies the types of services belonging to acertain stage as expanded below:
A. Startup & SME Capability Building Stage
Seminars/Trainings on Business Opportunity Consultancy Market Awareness Start-up Biz Seminar Design & Market Trends Financing AwarenessB. Expanded/Sustained Domestic Market Presence and/or Exports Entry
Preparedness
Expand Domestic Market Base Export Clinics Market Facilitation Seminar Export Mentoring Export Opportunities Online Marketing Product Development Clinics Market Referrals
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C. Market Penetrated and Sustained Presence
Domestic Supply Base Subcontracting Productivity Enhancement Trade Missions International Trade Shows
Border Issues Resolutions Regulatory Reforms
In order to monitor the
development of entrepreneurs,
they start from stage A and
acquire the necessary services
and trainings in order to proceed
to stages B and C. When
implemented, this would be agreat tool in preventing stagnation
of the business status of local
suppliers. The transition of
entrepreneurs to stage C would
also signify a more progressive
economic environment for the
province.
The Convergence of Agencies forEntrepreneurship was a great start
in creating a progressive path towards the economic development of
Surigao del Norte. With services properly identified and stages
strategically set, there would be a more guided and coordinated route
to all Surigaonon entrepreneurs in the achievement of our economic
goals.
Capacity Building for PEEDMO Employees
Recognizing the need to develop the human capital of PEEDMO, we
were able to conduct two seminars during the first half of 2013.
Customer Service Training Seminar-Workshop
Being in the frontline service, we conducted a Seminar-Workshop on
Customer Service to be able to acquire the right attitude and
professionalism in providing excellent services to our clients.The seminar
instilled new learning experiences to the participants with the insightful
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discussions on proper customer service skills. In addition, actual
demonstration on phone courtesy and role-playing in handling
customer complaints were also done by the employees. The seminar
was aimed not only to increase customer satisfaction but to also boost
the morale of the employees and add value to the organization in
general.
Workplace Safety Seminar
Workplace safety is a major concern in PEEDMO as it manages an area
of 36,233 square meters composed of sports and cultural facilities
frequented by the public. The seminar conducted on May 25 provided
the employees with basic knowledge and skills in disaster prevention
and preparedness and on how to handle workplace risks.
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Health and Wellness Promotion
Compared to the past years, there has been a remarkable increase in
the number of people visiting the Sports Complex. With the brand,
Exercise is more fun at the
Provincial Sports Complex, we
have promoted health and
wellness awareness to our patrons
and we continually strive to
provide them with a wide range
of sports activities to get involved
in. At present, the Sports Complex has become not only a popular
venue for jogging, running and ball sports but also an area for playing
Frisbee and practicing flair bartending.
To encourage health and wellness for Surigaonons and at the same
time attract more paying customers, we established the following
fitness programs that are now regularly conducted in the Provincial
Sports Complex:
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In cooperation with the Provincial Health
Office, we were able to place a weighing
scale inside the Sports Complex that helps
motivate our customers to achieve their
desired weight targets.
Strategic Partnerships
As the government
counterpart in the business
community, we have
partnered with Surigao
Chamber of Commerce and
Industry in hosting the 18th
Caraga Business
Conference last June 13-14,
2013 at Hotel Tavern, Surigao
City. Hon. Sol F. Matugasalso sponsored the very
joyous Fellowship Night on
the evening of June 13 with the Pista sa Nayon theme. PEEDMO also
represents the province in the SMED Council.
Social Media Marketing
Part of its innovative approach in marketing and promotion, PEEDMO
created the Facebook fan pages of Surigaos Best and the ProvincialSports Complex which caters to a growing number of supporters in the
Philippines and around the globe.
www.facebook.com/SurigaoGrandstand www.facebook.com/surigaobest
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ISSUES AND CONCERNS
Despite the constantly improving performance of PEEDMO for the past
years, we are still confronted with the following challenges:
Financial Sustainability. Even with the consistent increase in thegenerated income of PEEDMO, it could not still establish itself as
a sustainable enterprise due to the amount of expenditures in its
operations. Furthermore, the accommodation of discounts and
free use of the facilities contribute to this challenge.
Personnel Problems. There is a mismatch in the knowledge, age,salary, skills and attitude requirements of the job to the current
profiles of the regular employees.
Underutilization of some facilities. We still need to make theProvincial Swimming Pool and the Provincial Cultural Center for
Children income-generating.
Provincial Investment Promotion Center still to be fullyoperationalized. The organizational structure, office equipment,
investment promotion materials and training of staff among
others are still to be addressed.
Surigaos Best still to be enhanced. The local products displaycenter and tourism information center still needs a transformation
in its services and product offerings. A competent staff with the
appropriate business background is still needed to focus on the
Center especially on its marketing and promotion mechanisms.
The presence of a tourism information officer is also needed to
accommodate guests and visitors and provide answers to
tourism queries which the PEEDMO personnel could not impart
due to lack of training.
Lack of means of mobilization. Due to the isolated location of theProvincial Sports Complex and the nature of the operations of
PEEDMO, we find transporting chairs, sound system and musical
instruments to and fro the Provincial Capitol a challenge. We are
always depending on the availability of the E-trike especially in
the purchase of fuel for generator among other similarly
important errands.
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Lack of expertise in handling the repair and maintenance of theProvincial Sports Complex. No training from the previous
contractor of the complex on the proper handling of the facilities
was handed down to the personnel of PEEDMO. There are
specific areas where technical expertise is needed and applying
untested measures could prove risky to both personnel andproperties.
Lack of new technology/systems in providing more comfortableand efficient ways to serve customers. There is still a need to
acquire computerized systems in the operations of the business
enterprises of PEEDMO.
Lack of promotional materials available to the public. Due tolack of personnel who will handle the design and content ofpromotional materials, we are at the moment not able to
provide flyers, leaflets, brochures, etc to customers.
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RECOMMENDATIONS AND FUTURE DIRECTIONS
To be in sync with the enhanced HEALS Plus development agenda of
the province, PEEDMO needs to be fully empowered to make it
perform better and to maximize its potential to be one of the driving
economic forces of the province.
On increasing revenue generation
Venturing out on other business opportunities that could generatebigger income for the province should be focused on, which
include the following initial list:
Sand and Gravel Operations Hollow-block Making Water Station Generator Rental
Feasibility studies should also be done regularly to identify possibleincome-generating programs.
Analysis on the expenditure pattern of the offices in the provinceshould also be considered to discover the areas we spend the most
and convert it into a business opportunity.
On human capital development
As Andrew Carnegie points out, "The only irreplaceable capital an
organization possesses is the knowledge and ability of its people."
Indeed, having the right people for the job is very important to ensure
success in every undertaking. PEEDMO therefore needs a thorough
evaluation of its organizational structure and a properly reviewed
human resource plan be placed. The hiring of individuals with
significant technical expertise should be considered to speed up theformulation of plans and projects of the department. PEEDMO needs
people with the right knowledge, skills and attitude in their respective
jobs. They must also be dynamic, young, enthusiastic, creative, and
responsible to make the operations of the department flourish more.
Having a continuing commitment to excellence is also preferred.
With this, the organizational development review of PEEDMO is highly
recommended to be prioritized.
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On the Improvement of Surigaos Best
We recommend the launching of Project SHEEN (SERVICES TOHELP EMERGING AND EXISTING ENTREPRENEURS) conceptualized
by Mrs. Alice Eusena which focuses on various activities that will
be made available to local suppliers. This would be in
convergence with other agencies supporting entrepreneurship in
the province. Some of the programs include Business Skills
Development, Product Development, E-library and Reference
Services and enhancement of the existing center through visual
merchandising improvement, etc.
Proper staffing of the center is also recommended. We will encourage all the municipalities of the province to
showcase their products at Surigaos Best through the
OTOP(One-Town One-Product) scheme.
Partnerships with other relevant agencies will also bestrengthened.
On Making the Provincial Investment Promotion Center(PIPC) Fully
Operational
The following Operational Mechanisms of PIPC is recommendedto be followed based on the Board of Investments:
Workforce
Aside from the PIPC head, at least two (2) regulartechnical staff is needed for
o Investor Servicingo Database establishment/updating and
networking with LGUs in the province
Must be models in effective frontline servicing(knowledge, skills and attitude)
Office and Equipment Office must
o be easily accessible to businessmeno never be emptyo clean and comfortable
Minimum equipmento a working phone and faxo Conference tableo computer with dependable internet
connectiono TV and projector for presentations
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The PIPC will also be responsible for the monitoring of theformulation of the Local Investments and Incentives Code of the
municipalities of the province.
It will also serve as the Public-Private-Partnership Center of theprovince and the channel of the Regional CompetitivenessCouncil
PIPCs proposed activities for 2013 include the following: Continuation of the review of the Investment Code of the
Province
Series of meetings for the convergence of agenciessupporting entrepreneurship in the province
Institutionalizing the designation of LEIPOs in the municipalities Video showing for livelihood and investment opportunities Creation of promotional materials Creation of an AVP presentation featuring the Investment
Priority Areas of the province
Municipal Investments ProfilingOn the Full Utilization of the Provincial Swimming Pool and
Provincial Cultural Center for Children
Intensified marketing and promotion campaigns should be done toattract more customers for the mentioned facilities. Accredited
lifeguards and maintenance personnel should also be assigned at the
swimming pool at the required shifts. A memorandum of agreement
should also be made between schools and universities regarding the
paid use of the mini-theater for their cultural and musical events.
On providing a wider range of sports and entertainment services
in the Provincial Sports Complex
In addition to the current services offered in the sports complex, the
following programs are to watch out for:
Boxing Fitness Program Aerobics and Bellydancing Friday Entertainment Night (live band, local delicacies, etc.) Monthly Swimming, Running, Basketball and Volleyball
competitions
Sports Clinics