PPolitical Factors
ES T
Social Factors
Economical Factors
Technological Factors
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
Dior in Rio de Janeiro, Brazil
• Federal state - Parlimentary democracy
• Stability of the gouvernment
• Strong economy
• Increasing population
• Opening of Dior stores
PPolitical Factors
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
PPolitical Factors
1 - Tax policy
• Role of the government
• Unintelligible system
• 3 levels
• Bribery
• Trade exchange
PPolitical Factors
2 - Administration & Labor Law
• Minimum wage : +14% in 2012
• Education development program
• 44h/week to 40h/week
• Qualified/Expensive manpower
PPolitical Factors
3 - Infrastructures
World Cup 2014 Olympic Games 2016
Transportation
PPolitical Factors
4 - Brazil-France relations
EEconomic Factors
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
EEconomical Factors
1 - Stability & Prosperity
EEconomical Factors
2 - Attractive market
EEconomical Factors
3 - Interest rates
EEconomical Factors
4 - Curreny fluctuation
SSocial
Factors
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
SSocial Factors
1 - Brazilians
SSocial Factors
2 - Lower class culture
Soccer Carnival
SSocial Factors
3 - Purchasing power
• 6th biggest global economy
• Unemployment : 6%
• 44 hours = 1.143 Real
• Purchasing power : +36% in 31 years
SSocial Factors
4 - Luxury market
• Fascination
• Luxury product = Uniqueness
• Positive effects
• Role of women
SSocial Factors
5 - Cosmetic products
• 3rd global market• 2nd biggest consumer of fragrances
TTechnological
Factors
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
TTechnological Factors
1 - New technologies
Recommendation
INVEST IN BRAZIL
PEST ANALYSIS by MDC Group
Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
T H A N KY O U