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Moving Beyond Compliance via mHealth
Timothy MARSHChief Marketing Officer, Network Packaging Partners
© 2016 NETWORK PACKAGING PARTNERS | ALL RIGHTS RESERVED | CONFIDENTIAL
Introductions Supply Chain Security Partners Network Packaging Partners
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Who we serve Pharmaceutical and Medical Device Manufacturers Retail and Hospital Pharmacy Providers Retail Consumer Healthcare, Fast Moving Consumer Goods and
Foods Technology & Brand Protection Providers NGO’s, Industry and Standards Organizations
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a Pedigree…of sorts. BS Mechanical Engineering + MBA Past employers:
Pfizer, Saint-Gobain, Becton Dickinson, B.Braun Executive Chairman Fine Grinding Corporation Experience:
Medical Device + Pharma & Biotech + Consumer Health Brand Protection, Supply Chain Security Serialization Strategy & Implementation
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Serialization & VISIBILITYOur journey today…
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A. Our journey What is “visibility”? What are your peers saying? What does research say? What are the challenges? How do you get started?
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A. Defining our Time Influencing Traceability Careers Companies Promise Price Where is the “Value”???
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B. Visibility & Value What is it? Where does it reside? How should you capture & keep? How to Start? Who must participate?
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B1. Value Where do your peers see Value…or believe Value resides?
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B1. Value Enhanced Authentication & Detection of Counterfeits Enhanced Pharmacovigilance – Product Complaints and
Root Cause Analysis Patient Level Product/Package Authentication Anti-Counterfeiting Capability or Enhancements Resale of Returns – Enable Manufacturer Resale after
Returns Verification
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B1. Value More Effective Inventory Controls Enhanced Management of CMOs Theft – Mitigating Financial Impacts Mitigating or Alleviating Insurance Liability Premiums Promoting Adherence to the Dosing Regime Big Data to Leverage with Healthcare Outcomes Results and
Research Enhanced Contract Compliance
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C. mHealth Why is “mobile” so attractive? Marketing & Digital Behaviors Flexibility Access Inexpensive
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D1. Mobile & Value Where is the Pharma Industry?
12 leading Pharma’s 735 mHealth Apps evaluated Benchmarking A Promising Future
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D1. Mobile & Value Where is the Pharma Industry?
12 leading Pharma’s 735 mHealth Apps evaluated Benchmarking Reasons for poor performance
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D1. Mobile & Value “As more studies show that apps
can serve as effective means of improving patient outcomes, apps will eventually be prescribed like a drug.” ~Survey Participant
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D1. Mobile & Value “As more studies show that apps
can serve as effective means of improving patient outcomes, apps will eventually be prescribed like a drug.” ~Survey Participant
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D2. Mobile & Value Should be easy, right?
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D2. Challenges Resource constraints Compliance mountain Supply assurance Regulatory guidance Organizational maturity
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E. How To… …get Started w/ mHealth & Serialization?
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F. One Step @ a Time The “laundry list” of How To
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F. One Step @ a Time Seek out partners/collaborators Learn Value list Solicit sponsors Team & perhaps a CoE
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G. WALK before youRUN! Do you really need 2D Serialization? Why wait to learn? Time value of money Right first time unlikely
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THANK YOU!…the end
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Further Reading… Scspartners.net Networkpkg.com
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Tim EARLYPresident & Co-Founder
120 South Lake Street, Suite 230Warsaw, IN 46580
+1 574 377 7151 (o)+1 574 377 7829 (m)
Timothy MARSHChief Marketing Officer
36 Walton Drive, Suite 1New Hope, PA 18938
+1 215 862 9900 (o)+1 484 312 0840 (m)