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DEPARTMENTOF TOURISM
Philippine Tourism:Gearing for More Funand Progress(Update on the National Tourism Development Plan)
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DEPARTMENTOF TOURISM
Awards and Citations, 2012Citations and Awards Organization
PH Top 12 Hottest Destinations in 2013 Conde Nast Traveller
PH One of the 15 Hottest Travel Destinations of 2013 Travel+Leisure
PH One of the 10 Best Regions to Travel in 2013 Lonely Planet
PH One of the Travel Destinations in 2013 Buceadores (Spanish Magazine)
Boracay Top Destination for Relaxation Agoda.com
Boracay 2012 Best Island in the World Travel+Leisure
Boracay Top Best Beach in Asia Trip Advisor
TubbatahaCNN Travels 50 Best Dive Sites CNN World
Palawan No. 4 Holiday Destination in Asia Smart Travel Asia
PH Best Diving Destination Marine Diving Fair Tokyo
Gold Award for Creative Theme Development Expo 2012 Yeosu, Korea
PH - Best Outbound Tourist Destinations in ChinaOriental Morning Post(Consumer Poll)
SiargaoWorlds 50 Best Surf Spots CNN Travel
PH Most Romantic Destination Shanghai Morning Post (Consumer Poll)
Boracay Best Beach in Asia and 24 th in the WorldTravel and Leisures 2013 Travelers
Choice 2013
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DEPARTMENTOF TOURISM
International Visitor Arrivals, 2012Growth
Rate
11.5%
4.5%
9.9%
3.1%
19.1%12.0%
7.6%
5.3%
5.9%
24.8%
8.4%
9.5%
3.5 M
3.9 M
4.3 M
3.0 M
3.1 M
CAGR = 6.7%
10.0 M
8.2 M
6.8 M
5.5 M
CAGR = 23.5%10
Visitor arrivals In thousands
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DEPARTMENTOF TOURISM
International Visitor ReceiptsIn US$ Million
CAGR = 5.2%
CAGR = 29.6%
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DEPARTMENTOF TOURISM
Domestic Travellers, 2012
Domestic Travellers In thousands
30.3 M
37.5 M
40.7 M*
25.0 M
24.4 M
CAGR = 6.1%
56.0M
51.7M
47.0M
44.7M
40.7M
CAGR = 10.6%
* Estimate
Total
2,491.159 18.0%
2,354.644 17.0%
1,266.889 9.1%
1,206.252 8.7%
1,191.753 8.6%
1.075.000 7.7%
844.570 6.1%
654.033 4.7%
617.079 4.4%
523.832 3.8%
486.595 3.5%
402.815 2.9%
400.219 2.9%
360.890 2.6%
Preliminary report on
Overnight Visitorsnationwide in 2012 -21.82 Million
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DEPARTMENTOF TOURISM
Room Capacity, 2012Destinations
AvailableRoom
Number ofEstablishments
Northern PH 71,804 2,248
NCR 31,790 320
Central Luzon 15,024 489
Other Regions 24,990 1,439
New Accommodation Facilities in 2012
Name Rooms
Fairmont Hotel and Raffles Suites 549
Quest Hotels & Conference Ctr Cebu 427
Calyx Center Cebu 221
Bellevue Resort - Bohol 159
Tunes Hotel Cebu 150
Luxent Hotel Quezon City 116
Dohera Hotel Cebu 100
Microtel Accropolis Quezon City 84
Hotel Expansion Program in Select Destinations
Name Additional Rooms
Aklan (Boracay Island) 1,599
Bohol (Panglao Island) 1,250
Metro Manila 1,123
Cebu/ Lapu Lapu/ Mandaue 646
Central PH 61,978 3,220Western Visayas 15,200 635
Central Visayas 27,447 1,306
Other Regions 19,331 1,279
Southern PH 28,922 1,405
Northern Mindanao 8,113 380
Southern Mindanao 9,613 404
Other Regions 11,196 621
Total PH 162,704 6,873
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DEPARTMENTOF TOURISM
Air Seat Entitlements andUtilization, 2012Markets Seat Entitlements
PH Foreign
Korea 1,482,000 1,482,000
Japan 1,856,400 1,856,400
China 702,000 702,000
Taiwan 522,600 522,600
Australia 312,000 208,000Singapore 2,280,044 2,280,044
Hong Kong 1,367,600 1,367,600
Canada 109,200 109,200
Malaysia 354,640 354,640
United Kingdom 218,400 218,400
Germany 109,200 109,200
India 109,200 109,200Indonesia 156,000 156,000
Thailand 355,680 355,680
Viet Nam 312,000 312,000
Total 10,246,964 10,042,964
Entitlement UntilizationPH % Foreign %
1,177,800 79.47% 1,339,624 90.39%
533,624 28.75% 247,520 13.33%
617,760 88.00% 182,936 26.06%
239,358 45.80% 178,204 34.10%
250,068 80.15% 95,368 45.85%882,544 38.71% 721,136 31.63%
958,880 70.11% 897,468 65.62%
109,200 100.00% 0 0.00%
355,680 100.29% 346,840 97.80%
0 0.00% 0 0.00%
0 0.00% 0 0.00%
99,112 90.76% 0 0.00%147,368 94.47% 0 0.00%
313,976 88.27% 158,600 44.59%
122,304 39.20% 0 0.00%
5,807,674 56.68% 4,167,696 41.50%
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DEPARTMENTOF TOURISM
NTDP Accomplishments Strategic Direction 1: Improve market access, connectivity
and destination infrastructure
Issued Executive Order No. 29 providing for Pocket Open Skies Policy
Negotiated for additional seat entitlements for Korea (28,500 seats),Malaysia (2,000 seats), UAE (10,97 seats) and other key markets
Spearheaded the issuance of 14-day visa-free entry for Indian Nationalsholding American, Japanese, Australian, Canadian,Singapore, Schengen, and British (AJACSSUK)visas
Worked with the industry for the approval by
Congress of the bill seeking the elimination of theCCT and GPBT
Signed convergence program on enhancing roadaccess to tourist destinations with the Departmentof Public Works and Highways
(in Billion Pesos)
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DEPARTMENTOF TOURISM
NTDP Accomplishments Strategic Direction 2: Develop and market competitive
products and destinations
Adopted and implemented new Tourism Brand Campaign Its More Fun
in the Philippines
Participated in over 50 major travel fairs in the Asia-Pacific, Europe, North
America and India and introduced Its More Fun in the Philippines
Organized over 70 familiarization tours for travel agents and media tohelp generate a higher level of awareness on the country
Tapped new source markets such as India, Russia, Middle East, Indonesia
Designated the following tourism enterprise zones which will generateinvestments and employment: Ciudad de Victoria (Bulacan), ResortsWorld Manila Queens Castle
Organized Philippine tourism sales missions to provide a platform forbusiness meetings between Philippine travel trade and their foreigncounterparts
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DEPARTMENTOF TOURISM
NTDP Accomplishments Strategic Direction 3: Governance and Human
Resources
Conducted 225 capacity building programs for local governmentunits in the areas of planning, product development, statistics,policy and governance, as well as for industry workers to enhanceskills and competencies
Spearheaded the development of 217 tourism products in thevarious regional destinations under the leadership of the regionaloffices, to provide livelihood and jobs for local communities andspur local economic growth
Accredited 3,441 tourism enterprises that include accommodation
facilities, travel and tour companies, tour guides and touristtransport
Developed the new standards for tourism accommodationfacilities and the new hotel rating system
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DEPARTMENTOF TOURISM
NTDP Accomplishments Strategic Direction 3: Governance and Human
Resources
Pursued convergence programs with:
DENR Biodiversity Partnership Program which will focus on ecotourismdevelopment in eight (8) key biodiversity area
DILG Local Economic Development which will enhance LGUs capacityto plan and develop their tourism potentials in select areas of Regions V,VI, VII, VIII and XII. Currently, new sites will be identified in coordinationwith the DOT
DA Agritourism Program to harness farm-to-tourism sites products thatwill raise income of local communities while providing alternativetourism experience for foreign and domestic visitors
DOTC Airport, Seaport and Land Transport Development focus onprioritizing the upgrading, rehabilitation, improvement and constructionof new facilities and improving services (NAIA, Cebu, Kalibo, Bohol,Puerto Princesa, etc)
Tourism Congress/ REID Foundation DOT Civil Society Partners
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DEPARTMENTOF TOURISM
Target, 2012 - 2016Indicators 2012 2013 2014 2015 2016
International Tourism
Visitor Arrivals (mil) 4.6 5.5 6.8 8.2 10.0
Length of Stay (nights) 8.0 8.0 8.0 8.0 8.0
Average Daily Expenditure (Pesos) 4,431.0 4,914.0 5,431.0 5,939.9 6,470.0
Visitor Receipts (Pesos bil) 156.0 205.4 269.9 350.4 455.0
Domestic Tourism
Domestic Travellers (mil) 40.7 44.1 47.7 51.7 56.1
Domestic Trips (mil) 162.7 176.2 191.0 206.9 224.2
Length of Stay (nights) 4.7 4.7 4.7 4.7 4.7
Average Daily Expenditure (Pesos) 2,469.0 2,580.0 2,593.0 2,739.0 2,922.0
Domestic Receipts (Pesos bil) 1,152.0 1,298.6 1,409.2 1,607.1 1,852.1
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DEPARTMENTOF TOURISM
Economic Impact Projection, 2012 - 2016Indicators 2012 2013 2014 2015 2016
Gross Domestic Product
Total Visitor Receipts (Pesos bil) 1,308.0 1,504.0 1,679.1 1,957.5 2,307.1
Tourism GVA (Pesos bil) 650.8 748.3 835.4 974.0 1,147.9
Share to GDP (%) 6.2 6.7 7.0 7.8 8.7
Employment
Tourism employment (mil) 4.2 4.9 5.4 6.3 7.4
Share to National Employment (%) 11.6 13.0 14.2 16.2 18.8
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DEPARTMENTOF TOURISM
Thank you!