RONALD VAN DEN HOFF
#SOCIETY30
PICNIC Innovation Mash UpMay 15, 2012 Amsterdam Learn. Experience. Collaborate.
before 1800 1850 1990 2030
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
INDUSTRIALSOCIETY
KNOWLEDGESOCIETY
AGRICULTURALSOCIETY
1.0 2.0 3.0
CO-WORKERS
FREE AGENTS
KNOWMADS
SELF EMPLOYED PROFESSIONALS
Source: Marco Derksen, Upstream.
FROM CENTRAL POWER TO LATERAL POWER
Organizations
Stakeholders
1.0 2.0 3.0
SOCIETY30:SIMPLE,
SMART,
SHARING
&
SUSTAINABLE
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
VALUE CREATION
. .DATA:ABUNDANCE
DASHBOARDS
DATA:REAL TIME
DATA:REAL TIME
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
COLLABORATIVE
(CON)(PRO)SUMPTION
data by
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
VIRTUALITY&REALITY
VIRTUALITY&REALITY
VIRTUALITY&REALITY
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
TAICHI
“Take whatever it is you are doing and do it at the max in terms of distribution…
…since the marginal cost of distribution is free, you might as well put things everywhere.”
Eric Schmidt, ex-ceo Google
GOOGLE MAX STRATEGY
LEARNING
TAICHI
SHARE THE ABUNDANCE
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
VALUE CREATION
TAICHI
HUMAN TRANSFORMATION AS
NEW ECONOMIC VALUE
BY USING SERENDIPITY
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIES
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE
1. LOTS OF PEOPLE
2. (SOCIALLY) CONNECTED PEOPLE
3. EXPERIENCE SERENDIPITY
4. STAKEHOLDERS BECOME FANS
5. SPREADING THE ‘STORY’
6. SUSTAINABLE ORGANIC GROWTH
SERENDIPITY FOR COWORKING PLACES:
“TO EXPERIENCE THE UNEXPECTED RELEVANCE
OF MEETING OTHER PEOPLE AT SEATS2MEET.COM”
OPEN LOUNGE
&
MEETINGROOMS.
VIRTUAL LAYER OF
KNOWLEDGE &
TALENTS
COLLABORATION
SOFTWARE
0 2 4 6 8
“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”
SURVEY UVA UNIVERSITYN=104 LIKERT SCALE
“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.
“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY