PELICAN STORES
BYABHILASH ENDIGERI
MADHURKANT GAUR NITISH MANCHANDA
RACHIT TANEJAABHINAVCHAVESH
FREQUENCY OF CUSTOMERS
Promotional70%
Regular30%
frequency
CARDS USED
PROP CARD
MASTER CAR
VISA
DISCOVER
AMER EXPRE
70
14
10
4
2
TYPES OF CARD USED
SCATTER PLOT
• A scatter plot is a graph with points plotted to show a possible relationship between two sets of data.
• A correlation describes a relationship between two data sets. The correlation can help you analyze trends and make predictions. There are three types of correlations between data.
ANALYSIS BASED ON AGE
0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.000
10
20
30
40
50
60
70
80
90
NET SALES VS AGE
Age
Net Sales
ANALYSIS OF SCATTER PLOT
ANALYSIS BASED ON CUSTOMERS
HISTOGRAM
• Histograms are a useful way to illustrate the frequency distribution of continuous data.
• A frequency polygon is obtained by joining the mid-points of the top of the histogram bars.
• If the classes are not of equal width, we cannot use the frequency as the vertical axis. This is because the frequency needs to be shown by the area of the bar, not just the height of the bar.
HISTOGRAM DATAAge Frequency
20 225 330 1335 1140 1545 1450 1855 1060 565 370 375 280
HISTOGRAM
20 25 30 35 40 45 50 55 60 65 70 75 80 More0
2
4
6
8
10
12
14
16
18
20Histogram
Frequency
BIN
Freq
uenc
y
CROSS TABULATION
• Cross-Tabulation: A technique for analyzing the relationship between two variables that have been organized in a table.
Understanding Independent and Dependent Variables
• Example: If we hypothesize that income varies by the level of education a person has, what is the independent variable, and what is the dependent variable?
• Independent: Education • Dependent: Income
AGE ANALYSISAGE PROMOTIONAL REGULAR
20-29 7 3
30-39 22 8
40-49 20 13
50-59 12 4
60-69 7 -
70-80 2 2
TOTAL 70 30
AGE ANALYSIS
Promotional Regular0
5
10
15
20
25
20-2930-3940-4950-5960-6970-80
Customers
Feqq
uenc
y
BASED ON RELATIONSHIP STATUS
MARRIED SINGLE TOTAL
PROMOTIONAL
61 9 70REGULAR
23 7 30TOTAL
84 16 100
Promotional Regular0
10
20
30
40
50
60
70
MarriedSingle
Customers
Freq
uenc
y
ANALYSIS BASED ON PRICEPRICE REGULAR PROMOTIONAL
10-60 19 32
60-110 8 21
110-160 3 9
160-210 4
210-260 2
260-310 2
TOTAL 30 70
ANALYSIS BASED ON PRICE
Promotional Regular0
5
10
15
20
25
30
35
10-6060-110110-160160-210210-260260-310
Customers
Freq
uenc
y
ANALYSIS ON CARD TYPE AND RELATIONSHIP STATUS
CARD USED MARRIED SINGLE
AMERICAN EXPRESS 2
DISCOVER 3 1
MASTER CARD 12 2
PROPRIETARY 60 10
VISA 7 3
TOTAL 83 17
ANALYSIS ON CARD TYPE AND RELATIONSHIP STATUS
Married Single0
10
20
30
40
50
60
70
American ExpressDiscoverMasterCardProprietary CardVisa
Customer
Freq
uenc
y
ANALYSIS ON ITEMS AND CUSTOMERS
ITEMS REGULAR PROMOTIONAL
1 14 15
2 17 10
3 8 2
4 9 1
5 8 1
6 6 1
7 1
8 1
9 3
10 1
13 1
17 1
TOTAL 70 30
ANALYSIS ON ITEMS AND CUSTOMERS
1 2 3 4 5 6 7 8 9 10 13 170
2
4
6
8
10
12
14
16
18
PromotionalRegular
Items
Freq
uenc
y
ANALYSIS ON CARD USED AND CUSTOMER TYPE
CARD REGULAR PROMOTIONAL
AMERICAN EXPRESS 1 1
DISCOVER 4
MASTER CARD 7 7
PROPRIETARY 13 57
VISA 5 5
ANALYSIS ON CARD USED AND CUSTOMER TYPE
Promotional Regular0
10
20
30
40
50
60
American ExpressDiscoverMasterCardProprietary CardVisa
Customers
Freq
uenc
y