Imagine you’re having a family celebration and you’ve decided
to order pizza for tea
How many people are coming?
How many people are coming? What kind of pizza do we want?
How many people are coming? What kind of pizza do we want? Where is the nearest pizza place?
How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver?
How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver? Do they have special offers or deals?
How many people are coming? What kind of pizza do we want? Where is the nearest pizza place? Do they deliver? Do they have special offers or deals? What’s their reputation?
How do we know?
Newspaper advertising?
Newspaper advertising? Special offer flyers in the mail?
Newspaper advertising? Special offer flyers in the mail? Do they have a website?
Newspaper advertising? Special offer flyers in the mail? Do they have a website? Are they in the phone book?
Let your fingers do the walking ………
Let your fingers do the walking ………
Ask about specials or look on their websites
Who has the best deals?
Who has the best deals? What price meets your budget?
Who has the best deals? What price meets your budget? Are they known for making good
pizza?
Who has the best deals? What price meets your budget? Are they known for making good
pizza? Do they deliver?
Who has the best deals? What price meets your budget? Are they known for making good
pizza? Do they deliver? Do they have a good selection of
toppings?
Who has the best deals? What price meets your budget? Are they known for making good
pizza? Do they deliver? Do they have a good selection of
toppings? Is it cheaper to pick-up?
And the best pizza company is ……
And the best pizza company is ……
…… Now order your pizza!
Pizza has been devoured
Pizza has been devoured
Now think about ……..
Was it good pizza?
Was it good pizza? Delivered on time?
Was it good pizza? Delivered on time? Good price?
Was it good pizza? Delivered on time? Good price? Would you buy pizza from this
company again?
The Research Process
Which steps did you use?
When did you use them?
How did you use them?
Concept: Donna Watt – Half Pint of WisdomPresentation: Senga White – Senga’s Space