Well come to our Presentation

Wellcome to MyPresentation

Name: Md.Milan MiaId:13143101214Intake:34th Section:5th

My Presentation Topic is (HORLICK)

INTRODUCTION GlaxoSmithKline

Glaxo Wellcome and SmithKline BeechamEstablished in 2000.In 1873 James Horlick & William together they founded the company J & W Horlicks.

In 1968 Factory built in Bangladesh and to satisfy local demand and In 2000 Glaxo and Smithkline company produced this drink.

Current Market Situation

PRODUCT:

Horlicks is almost a 137 year old brandHorlicks was first invented to substitute milk as baby food.Substitutes of FoodQuality fullEnergeticNutrition Renowned BrandEvery Mother Trust This Drink

Price

promotion*Television * InternetHorlicks Bottle400gmTk390Horlicks Box450gm375Horlicks Jar330gm470Horlicks Mini pack10gm10

Competitor of HorlicksComplain, OveltineMaltovaBournvitaBoost

Market Share

Swot Analysis

Market StrategyProduct

Price

Place

Promotion

SEGMENTATION

Summery and Finding

Recommendation

Conclusions

Thank you

ANY QUESTION?