Milestones
2008Starting off as a SaaS provider of recommendationservices for publishers
2009Introduction of ad sponsored revenue model
2010Development ofvarious special formats
2014Acquired by WPP, internationalization
2015-16Strategic alliancewith Xaxis, focus on global expansion
When Native Goes Global
Native launched in
5continents
180FTEs at plistaHQ in Berlin
40FTEs working for plista in global
(partner) offices
Engagingnative formats
Unique data-driven
targetingtechnology
Premium publisherinventory
Our Mission
plista develops data-driven recommendation technologies
and effective native ad solutions,to deliver non-intrusive content
and advertisement recommendations to each
individual user.
Focus onEngagement– the perfect combination of awareness and action
Every second user thinks that native content creates a more engaging and positive appeal for brands.*
Awareness
Action
*Quelle: Native Advertising Research 2015 by ForwardAd Group
Engaging Native Formats for Advertiser
Native OutstreamAds
Native InFeed AdsNative RecommendationAds
Native Advertorial
Native VideoAds
Native AudioAds
High Impact Ads
Mobile Smart Media AdsNative Content Distribution
Monetization
Stickiness
Traffic
Slide Widget
Video Widget
Article Widget(Desktop & Mobile)
Top Article Widget
OutstreamAds
InFeed Widget
Content DistributionFor Publishers
Engaging Native Formats for Publisher
RELEVANCE Powered By Data
plistaEnsemble Algorithm
Data-driven, user-individual delivery
Publisher Data User Data Technical Data
Global Optimizationby plista
Ensemble Algorithm
1st party data is collected and enriched
Precise Targeting
Collaborative Filtering,Behavioral & Semantic Targeting
Native Ads Revenue Uplift of 69%*
plista‘s native solutions cover all publisher needs ...
... and deliver outstanding results:
Native Ads Revenue Uplift of 69%* Increase in vCTR by 48%*
StickinessSustainable increase in user visit
duration and depth of visit
MonetizationOptimal content monetizationby creating new ad inventory
TrafficTargeted navigation of users,
on & cross-site
Our Global Premium Publishers
*Source: plista Case Study 2015, Article Widget vs. Ads Only
Direct Premium Publisher Relations