PM4SD™: Design and deliver effective,sustainable tourism projects
09/05/2014
Silvia Barbone, Jlag
PM4SD™ is a trademark of FEST
Agenda
• Welcome and introduction– Lenny Descamps, Marketing Manager APMG-International France, Belgique– Silvia Barbone, president of JLAG
• PM4SD Framework• Methodology• Qualifications• Benefits
• Questions/Answers• More informations
• Examination Institute created in 1993 in the UK
• Design training scheme and certifications
• Accredit training organisations with the highest norms on the market for the benefits of the candidates
• + 270 organisation accredited with 1500 trainers
• Portfolio of 40 products: Project management, change and IT
• 12 subsidiaries worldwide
• + 250 000 exams in 2013
APMG-International
Your presenter: Silvia Barbone
Silvia Barbone is an international expert in sustainable tourism with an extensive knowledge of the European tourism, cultural and social policies. She is the founder and the director of Jlag and FEST (Foundation for European Sustainable Tourism). Silvia has worked as consultant and researcher for local and national governments in Europe and Mediterranean countries. Silvia plans and manages small and large-scale tourism projects in partnership with Universities, enterprises, and public authorities. She is an experienced trainer in Project Management, Sustainable Tourism, and European Policies and Funding. She is the developer of the PM4SD™ (Project Management for European Sustainable Tourism) methodology and she has launched the European Summer School Leadership and Governance for Sustainable Tourism.
Framework
This Combination forms the basis of PM4SD®
PRINCE2® is a registered trademark of AXELOS Limited
PM4SD™is a Certified Project Management methodology, based on
PRINCE2®, developed to design and implement tourism projects with sustainability in order to create long term benefits for destinations and local communities.
PM4SD™ is based on PRINCE2®,
a structured method for effective
project management.
PM4SD™ has innovated and adapted PRINCE2® to the tourism sector, combining management aspects with sustainable tourism criteria and principles.
• PM4SD™ applies whenever an organisation, whatever public or private, needs to plan and manage a sustainable tourism initiative.
• It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities.
• It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management.
Rationale
A step forward in sustainable tourism
– The tourism industry needs a next step for transforming the way tourism projects and destinations are managed, funded and made sustainable.
PM4SD qualification aims to tackle this challenge
Key factors of success and competitiveness for the tourism industry
GOVERNANCE MANAGEMENT
Target
๏ Local, Regional, and National Public authorities
๏ Destinations
๏ Tourist Boards
๏ National and Regional Parks
๏ Heritage Sites
๏ Local Development Agencies
๏ Tour Operators
๏ Tourism and Cultural Networks
๏ National Trusts
๏ SMEs
Organisations
๏ Decision makers
๏ Academics
๏ Tourism Consultants
๏ Destination Managers
๏ Programme Managers
๏ Project Managers
๏ Team Managers
๏ Trainers
๏ Entrepreneurs
Individuals
Which projects for PM4SD ?
๏ Small and large scale projects
๏ Aim to implement sustainable tourism
๏ Raise awareness on the importance of Sustainable Tourism
๏ Contribute to the preservation of natural heritage and landscape
๏ Contribute to the preservation of a heritage
๏ Aim to promote local development
๏ Aim to create local growth
๏ Deliver benefits for local communities
๏ Involve Public-Private partnership
๏ Involve stakeholders
๏ Focus on tangible and intangible elements of tourism
๏ Focus on destinations
๏ Aim to implement sustainable tourism indicators
PM4SD Methodology
PM4SD Structure
VariablesVariables PrinciplesPrinciples ProcessesProcesses ComponentsComponents TechniquesTechniques ProductsProducts
6 10 5 6 2 2
Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product
Timescales Learning from Experience Project InitiationRisk, Issue and Change Management
Team BuildingManagement Specialist Product
Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach
Scope Managing by StagesStage Control and Product Delivery
Quality Benefits Maps
Risks Management by Exception Project Closure Planning
Benefits Focus on Products Progress Control
Tailor to Suit the Project Environment
Collaborative approach
Sustainability
Policy
The PM4SD Methodology discerns three different levels
of governance
The Project Life Cycle goes from the Project's Mandate to the Benefits' Realization.
Roles
• FEST owns PM4SD®//PM4SD™ copyright and builds relationship with governments and public bodies organizations
• APMG International manages PM4SD®//PM4SD™ certification scheme and it accredits ATOs ( Accredited Training Organizations)
• ATOs deliver training
PM4SD Qualifications
Foundation Qualification
The purpose of the Foundation qualification is to confirm that a
candidate has sufficient knowledge and
understanding of the PM4SD method to be able to work
effectively with, or as a member of, a project management team working within an environment
supporting PM4SD
Exams certified by APM GROUP
Practitioner Qualification
The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding of how to apply and tailor PM4SD in a scenario situation. Candidates should be able to apply and understand how to tailor PM4SD effectively to a project within an organisation environment supporting PM4SD.
Exams certified by APM GROUP
General benefits
PLAN your destination with sustainability
DESIGN successful and sustainable tourism projects
MANAGE your sustainable tourism project successfully
LEARN how to get funding support for your tourism projects
MONITOR how funding are spent
CERTIFY your competences in sustainable tourism management
INCREASE productivity
ENHANCE your career internationally
TRANSFORM your project ideas into concrete actions
APPLY the sustainable tourism indicators with method
NETWORK with key tourism players
Make your contribution to sustainable tourism
WHY join the PM4SD™ Training Courses?
Technical benefits
It is a flexible method applicable to every context
It can be taught
It is based on project best-practise experience
It focuses on quality for the entire duration of the project
It defines roles and responsibilities
It includes risk management techniques
It is a proactive method
It follows sustainable tourism policies and guidelines
It focuses on the objectives, benefits and results
It is a low-cost but high impact procedure
10 reasons to adopt PM4SD10 reasons to adopt PM4SD
APM GROUP is the certification body for PM4SD
FEST owns the PM4SD copyright and promote the use of PM4SD
ATOs deliver the training
PM4SD™ Roles
TSO Publisher
Jlag Facts & Figures
Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic
150 tourism professionals Representing 100 organisations from 15 countries
9 Foundation Training Courses & 2 Practitioner Training Courses Delivered
7 different countries
125 certified professionals in PM4SD®
๏ Jlag is the founder partner of FEST, Foundation for European Sustainable Tourism
๏ Jlag is a co-organiser of the European Summer School in “Leadership and Management for Sustainable Tourism”
๏ Jlag is member of the Global Partnership for Sustainable Tourism by UNEP
Leadership and Governancefor Sustainable Tourismaddresses one of the most important themesin the tourism industryHOW TO PLAN, MANAGE, AND MONITORTOURISM PROJECTS WITH SUSTAINABILITY
2nd EDITION 1-3 July 2014
DURATION 2 days Public Conference and technical sessions · 1 day Study Visit
BOARD MEMBERS FEST · Jlag · Leeds Metropolitan University · NECSTouR · UNEP ·
George Washington University · GIZ
HOSTING ORGANISATION SEAMK University, Finland
EU INSTITUTIONS European Commission · European Parliament · European Travel Commission
SUMMER SCHOOL
Mr Martin Schulz, President of the European Parliament, granted his High Patronage to the 2th PM4SD Summer School
3rd edition July 2015HOST ORGANIZATION CALL OPEN IN JULY 14
PM4SD™ Training Courses Calendar
SOCIAL PM4SD®
www.jlageurope.com
www.pm4sd.eu
www.festfoundation.eu
www.apmg-international.com
@pm4sd
www.facebook.com/TourismAroundEurope
Project Management for Sustainable Tourism
email [email protected] jlag_europe
