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Who is Polymash?
A creative agencyintegrating mobile, app & marketing strategies
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The Trend Towards Mobile
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• Daily Newspapers - about 480 Million
• Cars on the planet - 800 Million
• Cable and Sat TV Subscriptions - 850 Million
• Personal Computers - 1 Billion
• Internet Users - 1.4 Billion
some contextual perspective
5.6 Billion mobile phone subscribers!!!
The Trend Towards Mobile
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•5.6 billion mobile subscribers globally, 327 Million in the US
•Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012 (Source: Nielsen, up by 38% percent over last year)
103% of the USA have a mobile phone
The Trend Towards Mobile
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•33% of Facebook
•10% of Google
•55% of Twitter
Mobile traffic will overtake web traffic in 2014
Mobile Behaviorsbeyond voice, emails, texting & games
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• Mobile devices daily use
• 53% of American consumers use smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
How well does your site work on a smartphone?
Source: INMOBI.com
Mobile Behaviorsbeyond voice, emails, texting & games
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67% of consumers use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes(Source: Deloitte’s 2011 Annual Holiday Survey)
Shopping Support today, M-Commerce tomorrow
Mobile Behaviorsbeyond voice, emails, texting & games
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So what does this mean?think of rebalancing your marketing $
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•print•web•email•social
traditional $
•mobile web•apps•mobile marketing
opportunity $
So what does this mean?
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the decline of print advertising
• 9.3% decline in 2011(Source: eMarketer, Wall Street Journal)
• Interpretation - It’s not just the economy
• Driven by a proliferation of tablets and mobile devices
So what does this mean?
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Rebalancing $ - Mobile Marketing & Video
source: R.O.I. Media, March 2012
the decline of print advertisingSo what does this mean?
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Smartphone users expect a Mobile Experience!
full sites don’t work for mobile use
•Constant “Pinch and Zoom” to do anything
• Loss of page context
•Complex & confusing navigation
•High abandon rates
So what does this mean?
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mobile optimized web & mobile first design
Smartphone users EXPECT a Mobile Experience!
So what does this mean?
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mobile optimized web & mobile first design
before
Smartphone users EXPECT a Mobile Experience!
So what does this mean?
after • Intuitive
• Reduced features
• No “Pinch and Zoom”
• No loss of context
• One finger navigation
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785,165 apps 25 Billion downloads
425,000 apps 10 Billion downloads
March 2012 March 2012
The Trend Towards Apps
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• Apps utilize device hardware for notifications, GPS, camera, bluetooth, microphone, WIFI etc.
• No network access required, local data performance & navigation experience
• Active Mobile Marketing vs. Passive
Mobile Web vs. AppsThe Trend Towards Apps
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Business Apps Key Benefits
• Connection with customers through “Push” notifications
• +90% effective open rate vs. 4% with email• Constant branding• GPS features, location based coupons & directions
• Integrated Facebook, Twitter, YouTube, Photo sharing
For a full mobile experience, you’ll need an App!
The Trend Towards Apps
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Restaurant Real Estate College Golf Course
ObjectiveReach, Slow Nights, Customer Loyalty,
Marketing ROI
Reach, contact w. prospects, open houses,
listing alerts, “goto” location source
Reach, news alerts, events, student engagement
Member engagement, news, events, offers
Push Notifications
Offer specials, discounts & free drinks via push notifications on slow
nights...
Push notifications on open houses, events,
new listings...
News alerts, event alerts, event calendar, campus
guide...Alerts, event reminders,
special offers
GPS Integration Directions, proximity coupons & discounts
Listings maps, location maps, open house
directionsCampus maps, location
details, event mapsGPS detailed course
map
QR Codes
Display in restaurant & ads - links to download of the app - menu details,
specials
Display in print ads, magazines, and listings - links to easy download of
the app
Display in print & bulletins - links to special events, assignments...
Loyalty check-ins for course & other services
usage, range
Other(& Advanced)
Food Ordering, Dynamic Menus, Reservations,
Social Integration
Mobile route planning, picture & video recording, house hunting database
Social event sharing, personal class schedule, iPad integration, alumni
Mobile reservationsbrochureware, calendar
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iPhone, Android, iPadAtlantic Highlands
Farmers’ Market App
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• Increase awareness & visits to the town
• Mobile Marketing & push reminders
• Special offers and discounts
• Engage vendors through listings offering specials
• Engage Sponsors through ad space
• Position Atlantic Highlands as app-savvy
Goals:
Atlantic HighlandsFarmers’ Market App
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Featuresindividual vendor listings
Vendors have a detailed listing with web links, social media links, one-touch calling etc.23
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weekly specials & sponsored ad space
Push notification reminders and offers for weekly specials, sponsored by local businesses in exchange for in-app ad space
Features
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Misc. Shopping & Social Media Integration
Social Features like Facebook, Send a Photo, Fan Wall, Youtube Channel
Features
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Mobile Strategy Mobile Development Mobile Marketing
We help our clients build a scalable mobile strategyPolymash Services
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What are your top business challenges?What is the utility & assets of your brand?Is your marketing spend balanced?Business goals for mobile now vs in 12 months?Social habits of your customers / audience?What new groups would you like to reach?Plans for loyalty programs?
some questions to leave you with
w w w . p o l y m a s h . c o m27