7/31/2019 POM Final Presentation
1/24
MangoFiestamango ka double maza
MarketingProposal
for
7/31/2019 POM Final Presentation
2/24
Submitted to:
Ms. Beenish Nida Afaq
Submitted by:
Syed Aamir sajjad
Usama Hamid
Syed Ahmed Ali
Umair Faisal
Farrukh Ejaz
Asfer
Zohaib Khan
Adnan
Jawwad
7/31/2019 POM Final Presentation
3/24
INTRODUCTION
We have chosen to enter the retail business,opening a specialty ice cream parlor called`MangoFiesta'. We have elected to sell Wallsmango flavor ice cream at our outlet which isto be located at North Nazimabad, near toAptech Institute.
We will offer mango flavor ice cream withsmall cubical mangoes.
Our target market comprises essentiallyupper middle and upper lower income groups.
7/31/2019 POM Final Presentation
4/24
OBJECTIVES
The overall objective is to examine our abilityand strength to market a new brand.
To examine our strength to promote a brand.
To learn that how to do business with limitedresources.
To identify the promotional platforms that canbe used to launch our product.
7/31/2019 POM Final Presentation
5/24
MISSION STATEMENT
To be the first choice of customers whoreally want good quality Ice Cream ataffordable price.
7/31/2019 POM Final Presentation
6/24
JUSTIFICATION OF THE PROPOSEDBUSINESS
There are so many Ice Cream Parlor inKarachi which only gives the normalcombination of the taste but the mainpurpose of our product is to provide
different thing (like combination of mangoice cream and mango) to the upper class aswell as middle class.
7/31/2019 POM Final Presentation
7/24
SWOT Analysis
7/31/2019 POM Final Presentation
8/24
Strengths
Unique product
Affordable price
Secure location
Weaknesses
. Power generation
. Shortage of mangoes after the season
7/31/2019 POM Final Presentation
9/24
Opportunities
Central Location Secure Parking Area
Threats Competitors Law and order situation
7/31/2019 POM Final Presentation
10/24
STP(Segmenting, Targeting,Positioning)
7/31/2019 POM Final Presentation
11/24
SEGMENTATION(Behavioralsegmentation):
We have done the segmentation on the basisof taste.
TARGETING (Mass Marketing):
Mass marketing is considered to appeal andappear to many people at once.
You have developed an idea that you believe isdestined to be in hands of multiple of people.
7/31/2019 POM Final Presentation
12/24
DIFFERENTIATION:
We are offering a unique combination of icecream with small mangoes cubical shapes.
POSITIONING:
There is a French saying people cent resist ifthey get more for paying less. We are going to
offering a unique taste with reasonable pricewhich will deli ht the customers.
7/31/2019 POM Final Presentation
13/24
MARKETING MIX:
The marketing mix is a business tool used in marketingproducts. The marketing mix is often crucial whendetermining a product or brand's unique selling point and
is often synonymous with the four Ps: price, product,promotion, and place.
7/31/2019 POM Final Presentation
14/24
PRODUCT:
MangoFiestais a unique combination of onescope of ice cream with small cubical mangoes.
PRICE:
We are using low introductory penetrating pricestrategy in the whole market.
7/31/2019 POM Final Presentation
15/24
PROMOTION:
We would use the following promotional method:
Grand shop opening. Advertisement on Newspaper. Advertisement on cable TV. Facebook page ( facebook.com/MangoFiesta) SMS Alerts
Place Brochures/Pumphlets at famous supermarkets. Place posters in schools.
7/31/2019 POM Final Presentation
16/24
Facebook Page:
7/31/2019 POM Final Presentation
17/24
Ad on Newspaper:
7/31/2019 POM Final Presentation
18/24
SMS Alerts service:
7/31/2019 POM Final Presentation
19/24
PLACE:Mehran rangers park Block A near Karachiboard office North Nazimabad, Karachi.
7/31/2019 POM Final Presentation
20/24
Employee Gender
Ratio:Employee Gender Ratio is Male 70 / Female 30 percent.
Proposed Facilities Free home delivery just only for above 5 liter. Birthday parties and other celebrations programs will
also be organized.
7/31/2019 POM Final Presentation
21/24
Present Population to be
Served:
The maximum customers which we can serve in ourParlor are 50 at a time. By the time if we get a goodresponse we will try to enhance the capacity.
Land Area:
Two Fifty square yards Shop.
7/31/2019 POM Final Presentation
22/24
Scope of the ProposedBusiness:There are many ice parlors but no one is offering to
different combination like our product mango withmango cubical.
Limitations of the ProposedBusiness:
Our target customers are between 200-250.
7/31/2019 POM Final Presentation
23/24
Proposed Equipment/MachineryRequired Reception table. Customers Fancy Chairs
Customers tables.
Crockery items.
Deep Freezer. LCD.
Stand by generators.
7/31/2019 POM Final Presentation
24/24
CONCLUSION
After going through with this analysis of our BrandMangoFiesta our conclusion is that if we are going
to launch this product & Services according to asystematic way than it would not be difficult for us toachieve our objectives because we have learnt a lotwhile working on this report and If things will remain inthe right direction especially law and order situation ofour city we will easily capture the market and we will beable to open our another outlet at different areas whichis our major objective.