Portfolio DesignSession II
Portfolio DesignSession II
Resume Critique
Form Groups of 4-5
Take ~15 minutes reviewing each others resumé
Do NOT speak directly to the resumé’s author
The writer sits outside the group and takes notes
You MUST start with the positives! what works?
Then focus on what suggestions you have for improvement
The ConceptThe Concept
Developing the Concept
What is a major theme in your work?
What and who are your design & aesthetic influences?
Is there a play on words related to your name, business or style of work?
Can and should these be turned into a design concept?
Is the concept original or cliché?
Does the concept add to the overall design?
QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
The FormatThe Format
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are needed to see this picture.
Sizes
Leave “breathing room” around your images
Larger sizes are more flexible and tend to be heavier, more awkward to handle, and cost more
Orientation
Horizontal
Vertical
Square
Other
Binding
Loose-Leaf
Hand Bound
Commercial bound
Enclosures
Purchased
Hand-Made
Commercial Production
The LayoutThe Layout
Maintain either a horizontal or a vertical layout.
If you switch between them, the viewer must rotate the portfolio
Consider multiple layout options for each page. Vary the layout.
Span the gutter for a large spread
Include blowups to show detail
Consider folds for unique layout options
Types of foldsbifold
trifold (inward & zigzag)
Parallel
accordion
gate
cross
folios and signatures
Use a grid to design your layout.
Experiment with laying out text and images on the grid
Reiterate until you find a layout that works in the majority of circumstances
size & Style of Text
The SequenceThe Sequence
The materialsThe materials
Background Papers
Stick to white, black and gray
Use earth tones or pastels if you have a good reason
Consider textures
Consider weight
Enclosure materials
wood
metal
cloth
cardboard
other?
The BindingThe Binding
Wire coil
saddle stitch
double coil
side stitch
comb
three ring
Post & screw
Perfect
Hand Sewn
REproducing ArtworkREproducing Artwork
Photographing Artwork
Scanning
Flatbed scanners
Film Scanners
Drum Scanners
Resolution
Resolution (cont.)
Are they the same resolution?
What will they look like when they print?
213 x 320 pixels.71” x 1.067”
300 ppi
213 x 320 pixels2.958” x 4.444”
72 ppi
Scanner Settings
Photoshop Image Size
Digital Printing
Inkjet
Laser Print
BW
Color
Photo Copy
BW
Color
Paper choices
Photographic vs. Fine Art
Matte vs. Glossy
Texture
Weight
Where to get your printing done
AAA Output Room
Kinkos
InstaPrint
PhotOregon
Sterling Editions
O’Brien Imaging
DIY