Digital Marketing Portfolio
Of
Sam Ingram
Sam Ingram Portfolio of
Interactive Marketing
Work Samples Include:• Website Development• Interactive Campaigns• Email Campaigns• Interactive Marketing Research• Interactive Partnerships• Display Ad Creative• Media Buys / Placements• Social Media• Agency Management
Website Development
Sam
Ingram Website Development
• Executed Research• Defined Requirements• Managed UAT/QA
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA
Website Development
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design • Oversaw Development• Managed UAT/QA
Website Development
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA
Website Development
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design, • Oversaw Development• Managed UAT/QA
Website Development
Interactive Campaigns
Sam
Ingram Interactive Campaigns
GOAL:
Generate 6,000 incremental “Dealer Interactions” defined as Dealer quote requests, brochure requests, test drives, and dealer locator interactions.
GUARANTEED DELIVERABLES Total “Dealer interactions: 6,000 Total Impressions: 84.7 Million Total Click-thru’s: 108,454
TACTICAL PARTNERS
Auto Sites: Existing Tactical Auto Site placements (Edmunds, Yahoo!, AOL, Bing)
Paid Search: Google, Yahoo!, Kanoodles, MIva, Enhance
Auto Site Incremental: Yahoo!, CarDomain, Cars.com, Advertising.com (auto network)
RSS/Blogs: PHeedo, Feedburner
GeoTargeted: Mapquest, Weatherbug, Yahoo!, Verizon Superpages
FINAL RESULTS
Total Dealer Interactions AS OF 7-31 are 7,104!
4,081 leads were sent to dealers directly from the campaign.3,023 Brochure Req’s, Leads, and Test Drives were generated through Subaru.com by the Sell Down ads.
Sam
Ingram Interactive Campaigns
Email Campaigns
Sam
Ingram
Executed 6 – 10 EmailCampaigns EACH WEEK.
Used CRM tools to manageCustomer touch points
Email Campaigns
Digital Marketing Research(Voice of the Customer)
Sam
Ingram Digital Marketing Research
• Fielded Survey Instruments• Facilitated Focus Groups• Directed Agencies• Conducted Usability• Presented Results
Sam
Ingram Digital Marketing Research
Contacts Provided on request…
Interactive Partnerships
Sam
Ingram Interactive Partnerships
Display Ad Creative
Sam
Ingram Manage Display Ad Creative
Media Buying & Placement
Sam
Ingram Manage Media Buy/Placement
• Researched Publishers• Reviewed AdPlan• Executed Insertion Orders• Trafficked Ads• Monitored DoubleClick• Reported Results
Social Media Campaigns
Sam
Ingram Social Media Campaigns
Sam
Ingram Social Media Campaigns
Interactive Agency Management
Sam
Ingram Directed Interactive Agency
Contact: EVPBarry Wacksman(212) 946-4109
Contact: CEOShirish Sharma(973)495-6965
Contact: PresidentLee Goldstein(212) 753-7500
Contact: EVP DigitalAndy Sansone(201) 880-0675
Contact: VP DigitalJames Hering(214) 288-2321
Contact: VP, Account DirectorVicky Fudali(347) 444-7564