BUSINESS MODELSPosition yourself for success.
WHAT I KNOW
• No holding back... it’s for my staff
• My goals
• Massive brain dump
• Ask “how can I apply this?”
• Looking back when...
PLAN OF ATTACK
• Define your objectives
• You’re not building for building sake
• You’re running/building a business
• Adding value
• Building for the long term
HOUSE OF CARDS
• The Adsense Adventure (multiple $3000 p/m accounts)
• Public domain selling $17 ebooks
• Mr. Hemorrhoids
• $3000 / $30 = 100 copies
• 100 copies / 5% = 2000 people
• 2000 / 10% = 20,000 break-even
SKINNING A CAT
• Plenty of ways to be successful online
• Pick one, ad value and master it
INFORMATION PRODUCTS
• High profit margin
• Find or become an expert
• Building a funnel (www.ultimatetradingsystems.org)
• Lead generator, mid-range course, high-range course, coaching
• uts, tsr, mpsg, tytp, stot, otm
ECOMMERCE
• Higher turnover, less margins
• Biggest SEO opportunities (1000 uniques a day)
• Onpage + internal linking is key (www.planet13.com.au)
SELLING SERVICES
• Selling time for dollars - sell them high
• Easy opportunity - do it well
• Free report + optin + videos
• www.melbourneSEOservices.com + www.thedentists.com.au
THE NEVER FAIL SYSTEM
• Pick a niche
• Build a list
• Ask what they want
• Market an affiliate product
• Create your own better product
CREATE THE MACHINE
• Is the money in the backend?
• Automate your backend
• Know the value of a client
• Know your cost to acquire a client
• Focus on lead generation
DAVE’S HOT TIPS
• Competition is good - e.g. the stock market
• High ticket is just as easy to sell as low ticket, sometimes easier
• No niche? Don’t start with “internet marketing” niche - I moved to local business
FOCUS, FOCUS, FOCUS
• ABC ABC ABC
• AAA BBB CCC
• I’ve been guilty of this one
JUST PICK ONE
• Information products
• Ecommerce
• Selling Services
• Your secret system
80/20 RULE
• Quit looking for the holy grail, build something of value
• Know your business model’s numbers
• Work on your best ideas
• Focus is the secret to success
QUESTIONS
