Dearfriend,Wearesohappyyouwillhostus!Belowissomeinformationthatcanguideyouinyourpromotionstomakethisafulfillingeventforall.Themostimportantingredientofasuccessfuleventistheenthusiasmofyou,thepromoter.ThisdocumentisdesignedtohelpyoupromoteyourupcomingeventwithShantala.Sinceyouarehostingthiseventandaremorefamiliarwithyourcommunity,youhavetheprimaryresponsibilityforpromotion.Relyingentirelyontheartisttodrawalargenumberofattendeesisnormallynotenoughtoensurethesuccessoftheevent.Dependingsolelyontheartistforpromotioncanresultinafinanciallossforyou.Thetoolsbelowwillassistyouinmakingthisasuccessfulevent.FeelfreetocontactourassistantParvatiLaPointatinfo@shantalamusic.comifyouneedhelp!Shantalawillprovideelectronicversionsofourposters(8.5x11)tobeprintedatyourlocalprinter.Wewillprovidethesedocumentsafterwehavereceivedthevenueinformationandcontactdetailsfromyou.WearehappytoprovidecomplimentarypromotionalCDsforthepurposesoutlinedbelow.ForCDscontactParvatiLaPointatinfo@shantalamusic.com.Digitalsamplesand/orvideolinkscanalsobemadeavailable.ShantalacanalsobestreamedonSpotify.Hereisalistofpromotionaltaskstobecompletedatleast6-8weekspriortoeventdate:1.Postersandflyersedited,printedanddistributedtoallappropriatelocations,including:
● Multiplepostingsatyourvenue/studio● Postingsatotherfriendlyvenues/studiosinyourarea● Bookstores● RecordStores● Spiritualcenters(churches,temples,synagogues,etc.)● Lifestyleretailersincludinghealthstores,naturalfoodsstores,clothingstores,
restaurants,coffee/teahouses,etc.2.Contactlocalpublications(dailynewspapers,weeklypublications,magazines,orothernewsletters)announcingtheshow.Youcanforwardtheelectronicpromokitviaemailtothesepublications.Besuretoincludeanyadditionalcontactinformationyou’dlikethelocalmediatoreceive.Follow-upcallsandemailsshouldbemadetopublicationstomakesurethisinfohasbeenaddedtotheircalendarandthateverythingislistedcorrectly.
3.PosteventinformationonsocialmediaandonlocalsitessuchasCraig’sListorMeet-up.Manyareasalsohavesocialeventsitesthatspecificallysupportkirtanevents.Usetheelectronicflyerweprovidedforimagery,ortheimagesprovidedbelow.ShantalawillusuallycreateaFacebookeventandmakeyoutheco-host.Youcaninviteallyourfriendstoitandshareit.IfyouareonInstagram,ShantalawillalsousuallytagyouintheirrelatedInstagramposts.YoucantagShantalawith#shantalamusicor@shantala_music.
(downloadtheseimagesatfullresolutionatshantalamusic.com/promo)4.IdentifyandcontactlocalradioortelevisionstationsthatcarryWorld,NewAge,orSacredmusicprogramming.Theelectronicpromokitcanbeforwardedtothem,andShantalacangiveyouCDsorMP3stodistributetolocalradio.Therearethreewaystouseradio&televisionforpromotion:● PublicServiceAnnouncementinwhicheventinformationisannouncedorlistedontheair● AirplayofShantalarecordingsonlocalradioshows● InterviewswiththeartistShouldthestationbeinterestedinsettingupaperformanceorinterviewwithShantala,thehostshouldcontacttheartisttohandlethosedetailsat(503)502-3203and/or(503)939-7877.PhoneinterviewscanoftenbearrangedevenwhenShantalaisnotinyourarea.5.Listtheeventprominentlyonyourwebsiteandinyouradvertising,includingdate,time,ticketprice,artistphoto,artistbioandalinktoartist'swebsite.6.Sendatleast3emailannouncementstoyouremaillist,firstannouncingtheeventandthenmakingsubsequentremindersastheeventapproaches.Werecommenddoingemailannouncementsonemonthpriortotheevent,twoweeksprior,andoneweekprior.
7.Wordofmouthisoneofthebestwaystohelppromotetheevent.Makingapersonalcalloremailtofriendsandcolleaguesisthebestwaytogetpeopleexcitedabouttheevent.Inaddition,announcementsshouldbemadeduringeveryclassorworkshopforthemonthleadinguptotheevent.ThisrequiresacooperativeeffortonthepartofALLteachersteachinginastudio.Also,ifthereisakirtangroupthatmeetslocally,pleasemakesuretheyareawareoftheevent.Askiftheywouldbewillingtosendanannouncementtotheiremaillist.Youcanofferticketsand/orapromoCDinexchange.8.Playingtheartist’smusicforclassesandinotherspacesinthestudiocangenerateconnectiontoandinterestintheartist.Theartist’smusiccatalogisavailableforstreamingonSpotify.ItisrecommendedtointroducechantingintotheclassesbyhavingstudentssingwithTheLoveWindowattheendofclassforafewminutes.Playingtheartist’smusicinsavasanaisveryhelpfulaswell.Seelistofsuggestionsbelowindecidingwhattoplay.9.IftheeventisNOTbeingheldatayogastudio,sendoutcomplimentaryCDs(whichwewillprovide)andacoupleoffreeticketstoareayogastudios,alongwithafewflyers.Thankyousomuchforhostingthisevent!Welookforwardtobeingwithyou.Suggestedplaylistforyogaclasses:
● LivingWatersisabeautifulblendofgentlemantraswithcurrentsofIndianmusictocarrythelistenerintothedepthsofyogapractice,chanting,andrelaxation.
● AllofVoiceoftheEsrajisrecommendedforsavasana.● OneRiverisaperfectsupportforawidevarietyofsacredmovementandhealing
practices,aswellasfocusedlistening.● TheLoveWindowfeaturesdevotionalchantingwithbeauty,passionandreverence.
Pleasevisitshantalamusic.com/music/tosampletracks.
Venueset-upandtickets:Createafloorseatingareainfrontofchairseating.Pleasehaveanadequatenumberofchairstoaccommodateaudiencememberswhocan’tsitonthefloor.Ifspaceallows,leavesomeroominthebackfordancing.Toestimatecapacityofaspaceusuallyusedforyoga
classes,oranyspacewithalargeopenfloorarea,multiplybyafactorof3thenumberofyogamatsthatcompletelyfilltheroom.Alternatively,calculatethateachseatedpersonwilloccupyaspaceofapproximately2feetx2feet.Frequently,peoplewillmakereservationsforticketsandthenfailtoattendtheconcert,withtheresultthatseatingspacethathasbeenheldgoesunused.Whentakingreservationsforticketsinadvance,trytoobtainpaymentinadvanceaswell.Ifadvancesalesindicatethatthehouseisgoingtobeveryfull,donotturnawayanyinterestedpersonsorannouncethattheshowhasbeensoldout.Notifypeoplethatalthoughthehousewillbeveryfull,unclaimedticketswillbereleased5minutespriortothestartoftheperformance,andthatthoseticketswillbeawardedonafirst-come,first-servedbasis.Takenames,phonenumbersandemailsforawaitinglist.Alternatively,pleasenotifyParvatiLaPointifashowseemstobereachingcapacity,astheartistmaybeavailableforasecondshowonasubsequentevening.Wewillworkwithyoutopriceticketsbasedonyourknowledgeofthelocalsupport.Wesuggestthatticketsbepricedbetween$15and$25.Asmalldiscountforadvancepurchasescanbehelpful.Atypicalscenariois$15inadvance-$20atthedoor,or$20inadvance-$25atthedoor.Anyonewhoisunabletopaythefullpriceandasksinadvancetoattendmaybeadmitted,providedtheyagreetosomeformofexchange,suchashelpingtoloadinequipment.Itispermissibletogivediscountstoyogateachersorotherpeoplewhohelpwithpromotion,butpleaseadviseShantalaofanydiscountsyouwishtomakeavailablewellinadvanceoftheevent.Alimitednumberofguestsarepermitted,principallypeoplewhohaveofferedconsiderablehelpinpromotion,publicityorlogistics.
MusicianContactInfo:ParvatiLaPoint,ProductionandCreativeDirector,[email protected]
StayconnectedwithShantala:Website:www.shantalamusic.comSpotify:https://open.spotify.com/artist/6z6YXTlyMCY6fvT79yxDgi?si=7ze9fZRwTGOomWSZiup8FQFacebook:https://www.facebook.com/shantalamusic/Instagram:https://www.instagram.com/shantala_music/ YouTube:https://www.youtube.com/channel/UCN2zbrVF50EUPelcWvvVEBgVideos:GovindamAdiPurushamandMahadeva
