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Powering the Boundary-Free Enterprise withCloud Data Management
Mike West, Saugatuck Technology
Andrew Bartels, PSA Insurance
Darren Cunningham, Informatica Cloud
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Today’s Speakers
Mike WestVP and Distinguished
Analyst Saugatuck Research
Andrew BartelsIT Professional
Darren CunninghamVP Marketing
Informatica Cloud
www.InformaticaCloud.com
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Today’s Agenda
• The Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
Mike WestVP & Distinguished Analyst
Saugatuck Technology
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Key Themes
Why “hybrid” or highly interwoven deployments are the new normal for enterprise IT
How the Cloud is radically changing the role of enterprise IT
Why data management must be a part of an overall Cloud strategy
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Decisions - The Right Information at the Right Time
Saugatuck Insight: The Knowledge Pyramid -- spanning data, information and knowledge in use -- depends on a solid foundation of data, data that is well managed, consistently created and accessible for use. Otherwise, the information and knowledge layers above will be created from corrupted or valueless raw materials, the information depending on the data will be incorrect and the business practices built upon knowledge assembled from that information will not yield consistently useful or dependable results.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Key Findings
2012 2014 20160%
10%
20%
30%
40%
50%
60%
50%
18%
13%
40%
63%
47%
10%
19%
39%
My company’s preference for deploying new business solutions will be:
On-premise
Cloud / On-premise(Hybrid or highly Interwoven deployemnt)
Cloud-based(pure-play)
Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and business environments as enterprises increasingly experience them through 2014.
• Hybridized environments appear to be seen as transitional phase toward a Cloud-dominated future.
• Enterprises appear increasingly expectant that more IT and business can and will be moved to Cloud over a very short period of time.
• The data suggest rapid and massive Cloud use growth from 2014 – 2016.
Source: Saugatuck Technology n=228
(Cloud) Data: Hybrid Architectures
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Boundary-free EnterpriseTM Changes the Game
A New Master Architecture
• Multiple technologies and platforms that build synergies
• Mobile, Social, Collaborative, Analytics plus Integration
• Integration links these Cloud capabilities and joins them to on-premises data
• Mission-critical money systems still operate behind firewalls.
• No two Boundary-free Enterprises™ will be exactly alike
• Anytime / anyplace hybrid computing
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Seven Trends and Challenges of Boundary-free
Trends Driven by BfE The Challenge to Succeed
Knowledge Work as a Team Sport Moving beyond individual productivity
Loosely-Coupled Business Suites Link Up Moving beyond individual Cloud solutions
Taking Workflow Out of the Box Moving beyond organizational boundaries to communities of interest
BYOD and Mobile Information Moving beyond the galley-slave model and the vast sea of desktops
Data Gets Real(Time) Moving beyond structured transaction data and decision support
The Rise of the LOB Cloud Moving beyond the potted plant in the corner of the room
The CIO’s New Clothes Moving beyond buying and managing IT assets
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Knowledge Work as a Team Sport
Moving beyond individual productivity
Business Operation Technology Group
Customer
Makes a purchase via mobile device
Mobility
Tweets or FacebooksSocial IT /
Collaborative IT
The BfE
Purchase data captured; Social net data captured
Data Analytics
Correlated with uploaded advertising campaign data
Integration
Shared with others in ad and marketing departments, plans formulated for next campaign
Social IT / Collaborative IT
Emails and text messages sent to traveling/remotely-located executive, who authorizes the new campaign
Mobility
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Loosely-Coupled Business Suites Link Up
Shift toward functional suites over best-of-breed solutions –
yesteryear’s single-vendor, monolithic architectures a thing of the past.
• Through at least YE2017, loosely-coupled architectures will rule the day.
• By YE 2013, at least one-quarter of new business software will be acquired and delivered as optimized solutions for vertical industries, including “suites” integrated from multiple vendors via a single platform.
Moving beyond individual Cloud solutions
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Taking Workflow Out of the Box
The real value of enterprise social networks –
business workflows, facilitating decision-making via information flows
• By YE 2015, we will also see the beginnings of this with a transition of traditional enterprise systems integration into business process re-engineering, driven by LOBs
• Through 2017, the most productive use of social networking will be in redefining business workflows around information workers
Moving beyond organizational boundaries to communities of interest
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
BYOD and Information Mobility
Mobile interfaces to enterprise solutions not yet a major influence,
added as an afterthought, rather than designed-in
• By YE 2014, “Mobility” will be the leading force in all aspects of enterprise business, driving real Business / IT re-alignment
• Through 2017, in a majority of enterprise Cloud solutions primary design objective mobile access and interaction
Moving beyond the galley-slave model and the vast sea of desktops
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Data Gets Real(Time)
Heritage of IT is transactions and decision support
But today many more complex data types
• By YE 2013, widespread reliance on real-time predictive analytics --business opportunity for enterprises and Cloud providers
• Through 2017, sensor data triggers new wave of analytics targeting customer engagement
Moving beyond structured transaction data and decision support
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
The Rise of the LOB Cloud
• Not Just Salesforce CRM Anymore – LOB will drive entire systems of supply chains and internal value chains into the Cloud
• Cloud Businesses Emerge – LOB as “skunk works” who’s managing the data?
• BYOD: Policy or Free-for-All? - Information Mobility brings challenges most enterprises have avoided like the Plague
• Big Data Apocalypse – IT’s scariest scenario is a world
in which data is so voluminous, so various, so variable, and comes streaming at us so fast that it overwhelms the ability to store, manage, and mine information
Moving beyond the potted palm in the corner of the room
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
The CIO’s New Clothes
Moving beyond buying and managing technology assets
Procurement and development of technology assetsshifts increasingly to the LOB
the new central focus of IT -- • service and services• brokering solutions• evaluating and vetting solutions• architecture management• policy enforcement• managing information risksupporting more and more mobile devices, services and applications –working with hundreds of providers, tens of thousands of devices, ten times as many applications,
all of which create, change and manage data for decisions
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
5 Best Practices
1. Commit to (Cloud) Data Management
2. Manage the Organizational Issues3. Partner with a Data Management
Provider4. Manage Both Control and Access5. Approach Data Management as
Value Creation
Saugatuck Insight: Our many years of experience with data management have shown us that successful implementation involves both skill and will. The skill can be acquired through partnering with data management vendors and system integrators, but also requires the guiding vision of the two faces of data management - control and access. The will to succeed and sustain data management involves engaging senior management and securing their commitment and building organizational cooperation, and it must be motivated by an understanding of the value created through assuring data quality.
Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com
Information on Demand - Anyplace Anytime
Saugatuck Insight: Where the rubber hits the runway is in delivering value to customers. If what we deliver is flawed due to data corruption, or if we don’t even know who our customers are because our systems are hopelessly out of synch, we will certainly crash on landing. (Cloud) data management is thus essential to business success, to managing increased profits and lower costs, to finding and retaining our best employees, to building the best products and delivering the best solutions to – most important of all – our customers.
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Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
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About Andrew Bartels
• Experienced CTO and CIO
• Currently working with CIOs to help them shape their cloud strategy
• While at PSA– Helped the company transition to “cloud first”
– Drive Salesforce.com adoption from
peripheral system to key success driver
– Informatica Cloud delivered the ability to
create cross-sell campaigns based
on client data
– Established effective tracking and
forecasting of new revenue
Recognized as a “Top 100 Broker” in US
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Data was Locked in Transactional Silo’s
Data was inaccessible
Data was incomplete
No Master Data Management Policy
Data could not be leveraged as an asset
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On-Premise Cloud
Data was Divided by the Firewall
Website
Firewall
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The Challenges We Faced
• We weren’t treating data as an asset
• There was nobody responsible • No coordinated enterprise data policy
• BYOD + BYOC
• IT was seen as an obstacle
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The Solution: An Integrated Solution100% Salesforce.com adoption
X-sell visibility
BI & Reporting
360 degree view of customer relationship
Trigger data based workflow actions
Data Hygiene
Track & measure ROI on marketing campaigns
Master Data Management
Data visibility
X app business processes
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Results: “The Holy Grail”
“For the majority of my career, I’ve been seeking a solution that brings together all of the information from our numerous
disparate systems into one easy-to-use interface. For us, having our information in such a reportable and accessible
fashion is the Holy Grail. With our new abilities, we’ll be able to both serve our clients better and enhance our revenues
though more efficient and smarter cross-selling and account rounding initiatives.”
Chip Lewis, PSA Managing Director
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Keys to Success
1) Engage the BU Leadership
2) Focus on Buy In
3) Ask the right Questions
“If you had better data, what would you do and why?”
“What are the issues? What aspects are important?”
4) Listen, learn & then build your plan
5) Build for the long term but focus on quick wins
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Lessons Learned
• Communication is key
• Focus on real needs not just philosophy
• Establish a Data Committee
• Become a partner & not an obstacle
• Integration & accessibility is key
• Be prepared for a long road
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Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
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Informatica Cloud
Simplicity• Purpose-built integration apps
• Designed for self service
• Universal connectivity
Rapid Deployment• Multitenant integration
apps and MDM
• Implement in days
• Automatic upgrades
Unified Platform• Write once, deploy
anywhere, integrate everywhere!
• Interoperability for Hybrid IT
www.InformaticaCloud.com
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Trust.InformaticaCloud.com +1B records /day!
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www.InformaticaCloud.com
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Today’s Agenda
• Welcome to the Boundary Free Enterprise
• A CIOs Perspective
• Informatica Cloud Overview
• Discussion
www.InformaticaCloud.com
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Discussion
Darren CunninghamVP Marketing
Informatica Cloud
Mike WestVP and Distinguished
Analyst Saugatuck Research
Andrew BartelsIT Professional
Darren CunninghamVP Marketing
Informatica Cloud
www.InformaticaCloud.com
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Thank You for Attending!
www.InformaticaCloud.com