Business Case Presentation Template
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Business Case Presentation Components
• Why are we considering this proposal?– Strategic alignment– Opportunity summary
• Problem; market analysis
• Value proposition • Solution overview
• Competitive overview; product positioning
• Go to market strategy overview
• High-level financial analysis
• Team• Ask See the NOTES view in PPT
for additional information
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Summary Slide 1
• Why are we here? • Market analysis
• Differentiation • Financial analysis
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Summary Slide 2
• Solution overview • Competitive analysis
• Team • Ask
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Align with corporate strategy and goals
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Market Opportunity
Overweight U.S. Adults = 156M
…who own a Smartphone = 32M
Wally’s members 3.7M..with
Smartphone = 751K
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Customer Problem and Value Proposition
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Solution Overview
• Main features• Competitive differentiation
Competitive Analysis
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Alternatives
Share of Wallet
Category
Product
Any other way tosolve the problem, including “do
nothing”
Other solutions competingfor the money that could be
spent on your solution
Similar solutions, can be delivered in alternate ways
Closest substitutes as perceived by your target customers
Indirect
Direct
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Go to Market Strategy
• Sales Channels• Marketing Communications
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Financial Analysis
• Revenue• Cash Flow• Break even• IRR • NPV
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Team
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Ask
• Your recommendation• What you need to implement next steps
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For More Business Case Help
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