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PRESENTED BY:PRESENTED BY:
PRASHANT KUMAR
Roll No:71090600041
M.F.TECH(2010-12)
NIFT GANDHINAGAR
PRESENTED TO:PRESENTED TO:
MR. BHARAT JAINMR. BHARAT JAIN
ASST. PROFESSORASST. PROFESSORNIFT, GANDHINAGARNIFT, GANDHINAGAR
NATIONAL INSTITUTE OF FASHION TECHNOLOGY,
GANDHINAGAR, GUJARAT
Retail Management TechnologyRetail Management Technology
&
of
1
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FABINDIA IKEA
INTRODUCTION STORE LAYOUT INTRODUCTION STORE LAYOUT
SUPPLY CHAIN VISUAL MERCHANDISING SUPPLY CHAIN VISUAL MERCHANDISING
CASE STUDY ANALYSIS SURVEY ANALYSIS CASE STUDY ANALYSIS SERVEY ANALYSIS
ADVERTISING REFERENCES ADVERTISING REFERENCES
2
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A delighted Customer is our Best Brand
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Introduction
Established in1960 as an export house
Linking traditional, craft-based rural producers to modernurban markets and consumers
Indias largest private retail platform for products that derivefrom traditional techniques, skills and processes
128 Retail Stores Across India and 1 store each in Dubai,Nepal and Italy.
Revenue $65 million (2008).
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Product
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Timeline
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Supply Chain
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Case Study Analysis
Market Perception of organic products in India
Irregular Supply
Quality assurance without Certification difficult
Systematic Costing of Products not done.
Partnering and networking handy as provide technologyand help Upgrade business(quality)and social standards
Pro-poor policies for poor relevant sector needed.
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Advertising
Wordof MouthPublicity
(Zero dvertising)
xcept print adsduring promotions.
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Store layout
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Contd.
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Visual Merchandising
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Survey Analysis
SatisfactionWiththemerchandise atStore
Yes
Preferred by customers 82%
Number Of Visit at Store In six month
Visual Merchandise Good
Advertisements NO
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Sells Low price Home product including furniture,accessories, bathrooms and kitchens.
More than 300 Stores in 35 countries.
More than 130000 Co-worker.
Concept of Self Service Used.(RFID)
Revenue 23.5 billion euro
Introduction
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Timeline
Brief
1943 IKEA was founded by Ingvar Kamprad
1951 The first catalog was published 1958 The first IKEA store opens in Sweden
1963 IKEA arrived in Europe
1985 IKEA arrived in USA
1990 The first environmental policy
1997 IKEA website & Childrens IKEA
1998 IKEA arrived in China 2001 IKEA rail
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Supply Chain
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Supply Chain-Suppliers
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Supply Chain-Distribution Center
Technology Used : ECIS
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Supply Chain In Store Logistics
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Case Study Analysis
.
JDA SoftwareSolutions: emand,
fulfillment
Benefits:
Enabling a consolidatedsupplierbase
Improving Forecast accuracytodrive profit
Increasing OverallSupplychainvisibility and efficiency
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Advertising
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Store layout
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Store layout
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Visual Merchandising
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VM-Contd.
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VM-Contd.
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VM-Contd.
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VM-Contd.
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Survey Analysis
SatisfactionWiththemerchandise atStore
Yes
Preferred by customers 38%
Number Of Visit at Store Once in a year
Visual Merchandise Good
Advertisements Yes
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References
Thankyou!
www.fabindia.com
www.toxel.com
www.slideshare.net
www.thetimes100.co.ukwww.ikea.com
http://franchisor.ikea.com
Various Case study Available onnet. Attached with CD.
Survey report by Prashant Kumar