Thank you for your interest,
I realize that you have a choice when hiring an agent
to help you sell your home and I truly appreciate the
opportunity to present my proven approach and the
results I’ve achieved for my clients. As your agent,
there are several services you can expect me to
provide, including:
• Accurately pricing your home.
• Enhancing the perceived and real value of your
home, enabling you to command a higher asking
price.
• Providing unmatched marketing including staging
and photography
• Securing a qualified buyer within your specific time
frame.
• Helping you avoid the two main reasons sales fall
apart- low lender’s appraisals and problems with
the home inspection.
• Regardless of the price of your home, when you
hire me as your Realtor, both you – and your home-
will be prepared for a successful sale.
Warm regards
Rick Baldwin
Rick joined Keller Williams after spending the last 25 years in
Sales and Marketing. A native of Atlanta, Rick relocated back
home to Atlanta from the New York Metropolitan area and lives
in East Lake.
Rick’s business philosophy and value proposition to his clients
is: “I value the needs and priorities of my Clients and put their
best interest as my highest priority. In everything I do, I do so
with Honesty and Integrity, and my Clients are my lifetime
partners. Your Home - Your Life - My Priority”
An avid History buff, Rick has an in depth knowledge of the
development history of all the Atlanta and Decatur areas. His
Grandmother was born here in Decatur in 1911, Father in the
West End, and Mother in Hapeville. The Baldwin family has
been here in Atlanta/Kennesaw since 1850.
Rick is married to Lisa Walker (Real Estate Investor) and has 4
daughters, 3 of whom live here in Atlanta in Kirkwood and
Inman Park. Rick graduated from Rutgers University with a
Major in Advertising and Public Relations while also being
member of the Rutgers Football team.
A Native of Atlanta and an agent who's an expert in this local
area, I bring a wealth of knowledge and expertise about buying
and selling real estate here. It's not the same everywhere, so
you need someone you can trust for up-to-date information. I
am eager to serve you.
About Rick
Rick’s Track Record of SuccessMy client’s homes sell 77% faster than the typical agent
12Days for
my Clients
51Average Days
on Market
Rick’s Track Record of Success
100%
95%
90%
My home sales average 98.3% of
the original listing price while the
typical agent only averages 96.1%
of the original listing price.
On a $400,000 home, that’s nearly
$9,000 more I get for my clients.
98.3
96.1
My client’s homes achieve a higher sales price vs the typical agent
Testimonials“I was relocating to Washington DC and had to
sell my house quickly. I was afraid having to
sell so fast, that I would not get the price I
wanted. Rick assured me he could both, get my
house under contract quickly, and get a great
price. My house sold in 3 days and for a great
price! Rick did a fantastic job, better than I
expected. I have sold 2 homes and bought a 3rd
with Rick, he is the best agent I have ever
worked with and I would recommend Rick
Baldwin to anyone ”
-ANTHONY
“My new job in San Francisco required me to
sell quickly so I was really concerned about the
timing, moving, buying in California, and
getting my price. Rick took care of everything
while I moved. What a relief. We went under
contract in 5 days and I got my price. He
arranged contractors to handle inspection
issues, worked closely with my Relo Company,
helped me sell some furniture, It was a worry
free experience. Rick helped me buy this home
2 years ago as well as sell it when I relocated.
Rick is a great Agent.”
-BEN
“Rick was great to work with and we always
enjoyed his positive attitude. We were first time
home buyers and he was very helpful
throughout the process. He knows so much
about the Atlanta area – it was fun to learn
about the history of the different
neighborhoods. We appreciated his creativity
in showing us houses and areas that would get
us the most house for our money. We truly
enjoyed working with Rick and would definitely
recommend him!”
-HARRISON
“Rick Baldwin is a delight to work with. He was
professional, tireless, and upbeat while
searching for our “perfect” home. Rick stuck
with us for months while we looked at dozens
of houses, never losing patience and always
assuring us he would find us a house. And we
found the PERFECT house! My husband and I
would highly recommend Rick Baldwin as your
Real Estate professional.”
-THE WARDS
How Homes SellThe Determining Factors Buyers Use to Evaluate your Home
The marketing I will do to promote your home has only
one purpose - to increase awareness among potential
buyers leading to in-person showings.
Once buyers reach your front door, the job of
marketing is over.
Your home must now compete with other homes in
two areas;
Features and Price.
If your home has more features that appeal to buyers -
or your home is priced lower than comparable homes
- your home will stand out as the better value.
Conversely, if your home lacks the features that
potential buyers desire, your only option is to compete
on price.
To be effective, your home should stand out as one of
the top two to three best values in your immediate
market place.
PricingPaving the Way for a Successful Sale
Accurately pricing your home is the
single most effective way to ensure
a successful sale. This cannot be
overemphasized enough. It is the
most important determining factor.
No amount of marketing can sell an
overpriced home.
Oftentimes, sellers are tempted to
list their home with the agent who
quotes them the highest price.
Please keep in mind, the agent
doesn’t set the price, the seller
doesn’t set the price - the market
will set the price, or value, for your
home.
Factors that Influence Market Value
• Supply and Demand
• Economic Conditions
• Asking and Selling Prices of Competing
Homes
• Your Home’s Condition
• Buyer’s Perception of your Home
Factors with Little or No Influence on
Market Value
• The Price the Seller Paid for the House
• The Seller’s Expected Net Proceeds
• The Amount Spent on Improvements
PricingProviding a Comparative Market Analysis (CMA)
The most effective method of pricing your
home is to have a Comparative Market
Analysis done.
We use some of the same data and
methodology Appraisers use including:
• Location: this is the most important
factor in the value of your house.
• Sales data: reviewing recent sales in the
area of your home is one of the most
relevant factors in determining value.
• Condition: how does your home compare
to other sales in your area in terms of
kitchen and bath upgrades, age of
systems and roof and overall
impression.
ConditionPreparing Your Home for a Successful Sale
In addition to sprucing up your home to make it look its best,
there are also small remodeling jobs that will pay off at resale
once your home closes. I can advise you about specific
improvements that will increase your home's marketability and
value prior to getting it on the market.
Addressing and repairing problems/improvements early in the
marketing process places you in control, eliminating the stress
of making repairs on the buyer’s schedule. Having your home in
move-in condition also helps you avoid delays to closing and
demonstrates to buyers, agents and the buyer’s home inspector
that your house has been very well maintained. We want buyers
to focus on how they would live in your home - not what they
would have to repair.
Additionally, your house will stand out from the competition as a
better value and command a higher price.
I will also recommend trustworthy, professional contractors to
address any repairs that are needed. The extent that these
repairs are made will directly affect your listing price.
You have the ability to command a higher asking price, and
substantiate it, when your home is in top condition.
In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.
ConditionHome Staging
Once we have made any necessary repairs we will
focus on presentation. You will only get one
opportunity to make a positive first impression
with potential buyers. Well staged homes look
better, photograph better, show better and sell
faster than non-staged homes.
When you list - and close – your home with me, I
will pay to have it staged by an accredited
experienced stager.
Home staging is not decorating. Decorating
appeals to the person living in the house. Staging
is positioning the home to appeal to the
psychological needs of buyers by creating a
series of impressions that build an emotional
connection to help buyers imagine living in the
home.
An AOL Money & Finance poll revealed that 87% of buyers responded that presentation makes the difference in most sales
MarketingProfessional Photography
Our Pictures
Their Pictures
After your home is staged, I will pay to have
your home photographed by a experienced
Real Estate photographer.
With 95% of buyers using the Internet to
search for homes, professional photography
is essential to any comprehensive marketing
plan.
The amount of online traffic your home gets
will greatly outweigh the amount of foot
traffic it will receive. Getting, and holding, the
attention of online viewers with professional
photography is one way to increase the
probability of an in-person showing.
“Buyers perceive homes with professional
photography to be worth, on average,
12% more than the actual price.”
The Wall Street Journal
MarketingMarketing Your Home for a Successful Sale
Your home is now looking great and priced
accurately.
Let’s show it to the world!
The marketing of your home will reflect
research of how buyers search for and
purchase homes within your area.
• 95% of buyers use the Internet during their
home search.
• 85% of all home sales in Atlanta are co-
brokered. This means there is a listing
agent who represents you, the seller, and
another agent who represents the buyer of
your home. As a result, marketing to
Realtors® is our most productive activity.
• The most effective way to get the attention
of productive agents and buyers is through
accurate pricing and great photography.
MarketingConsumer Internet Marketing
Your home will be featured on it’s very
own, custom property website. Having this
feature allows buyers, as well as other
agents, to have an unobstructed view of
your home without other properties or
advertisements distracting them.
Your home will also be uploaded to
numerous websites like Realtor.com,
Zillow and others. They will include
professional photographs, we will also
write a detailed and accurate home
description highlighting all of the best
features of your home, attracting potential
buyers.
Throughout this process, our team will
send you updates and links to these sites
so that you can see exactly how your home is displayed to the world.
MarketingInternet Marketing
I will place your home on the world’s leading real estate web sites
for unmatched exposure.
Here are just a few of the sites where your home will be found. . .
MarketingSocial Media Marketing
Your home will also be
marketed extensively on
Facebook, the world’s leading
social media site.
I will market your home using
several proven approaches,
including highly-targeted ads,
video, photos and more
Facebook represents an
opportunity to reach tens of
thousands of local Atlanta
residents on a site where they already spend a lot of time
MarketingInteractive Mobile Marketing
I will create a custom mobile website
for your home that can be accessed
from any smart phones or tablet
There are numerous advantages for
you:
• Potential buyers are able to
immediately access a detailed
description of your home, along
with beautiful photos and video.
• Unlike paper flyers I receive an
immediate notification with the
potential buyer’s cell phone
number, allowing me to follow up
while the buyer is still in your
neighborhood.
MarketingAgent to Agent
As stated before, 85% of all home sales in
Atlanta are co-brokered, meaning that the
buyer is also represented by an agent. With
that being said, other agents are some of the
most important people to market to.
Your home will be featured on both the GAMLS
and FMLS; the two premiere multiple listing
services throughout the state. These sites are
designed to facilitate cooperation between
agents in pairing sellers with other agent’s
buyers. Your property page will include:
• Up to 25 oversized photos
• Detailed descriptions of your home.
• Interactive maps
• Open house notices
• Lead generation forms for potential buyers
Your home will also be sent out to hundreds of
realtors in my database through just listed
email blasts. In addition, I will host special
broker open houses to give other agents an
opportunity to experience the home firsthand.
ServiceWhat Else can you Expect from Me
In addition to the services we’ve covered,
you can expect me to provide the following:
• Attentive service provided by our team,
focusing on your wants, needs and
questions throughout the listing,
contract, and closing process.
• Regular communications regarding every
aspect of our efforts and the results of
those efforts as well as any changes in
the market, including new listings, price
changes of competing homes, sales and
how we should re-position your property
to remain competitive.
• Assistance negotiating offers and
preparing contracts.
• Attending the closing to ensure all
contract provisions have been met and
that you are fully satisfied with the results
of your sale.
Why Keller Williams?
There is a reason more and more agents are making the
change to Keller Williams Realty. Here's why it matters to
you:
Agent Power68% of all in town Atlanta Real Estate Agents have chosen
Keller Williams as their Broker.
Market Share1 out of every 6 real estate transactions involves a Keller
Williams agent. Keller Williams Realty sells more homes than
any other company in North America
TeamworkKeller Williams Realty was designed to reward agents for
working together – to serve clients better. This is an efficient
“market within a market” that helps sell you home faster.
SuccessKeller Williams Realty is the fastest growing real estate
company in North America and in 2014 became the largest as
well.
Thank YouThank you for the privilege and
opportunity to work with you. As
always, feel free to call me if you have
any questions. I look forward to
meeting with you and helping you
achieve a successful sale.
Rick Baldwin, Realtor
Keller Williams Realty Metro Atlanta
315 W Ponce de Leon ave, Ste 100
Atlanta, GA 30030
Cell: 404.565.7198
Office: 404.564.5560
www.rickbaldwinhomes.com
www.facebook.com/rickbaldwinhomes