NSELA - Logo Redesign Exploration
Stone[design]
Prepared by
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logo progression
The logo had progressed from an oval containing a condensed map of the United States with the initials of the organization (NSELA). Establishing the Red White and Blue color palette.
The 60th logo, maintained the geographical elements and modified the color palette to a less bright blue and deeper red.
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Color Palette
The color palette established by the 60th logo.
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
1
This Iteration is the based upon the 60th logo, keeping the design elements, and removing “60” and keeping geographic element of holding circle. Changed fonts to more modern look and feel
(Light and dark applications)
NSELANational ScienceEducation LeadershipAssociation
NSELANational ScienceEducation LeadershipAssociation
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
2
This Iteration is the based upon the 60th logo, keeping the design elements, and removing “60” and moving geographic element outside of holding circle. Changed fonts to more modern look and feel
(Light and dark applications)
NSELANational ScienceEducation LeadershipAssociation
NSELANational ScienceEducation LeadershipAssociation
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
3
Maintained geographic element, stacked logo with a focus on the initials (NSELA). The Copy is set lowercase to be more modern and accessible.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
4
Maintained geographic element, stacked logo. “Atomic Bond” element adds science branding while also evoking pins on a map, different locations in the untied states.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
5
Maintained geographic element, stacked logo. “Genetic” element adds science branding.
(Light and dark applications)National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
6
Stylized geographic element, horizontal logo.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
7
Stylized geographic element, Stacked logo.
(Light and dark applications)National Science Education
Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
nsela
Logos
8
Stylized geographic element, Stacked logo.
(Light and dark applications)
nselaNational Science Education
Leadership Association
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
9
Stylized geographic element, horizontal logo.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
10
Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
11
Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo.
(Light and dark applications)National Science Education
Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
12
Stylized geographic element, With movement to suggest atoms, space, STEM.Stacked logo. Color variation.
(Light and dark applications)National Science Education
Leadership Association
nsela National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
13
Stylized geographic element. Evokes connectivity, networks, circuitry, and geography.Stacked logo. Color variation.
(Light and dark applications)
National Science Education Leadership Association
nsela National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
14
US geographic map as a conversation point.Stacked logo.
(Light and dark applications)
National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela
Stone[design] NSELA - Logo Redesign Exploration |[email protected] | www.kstonedesign.com
Logos
15
US geographic map as circuitry, evoking STEM.Stacked logo.
(Light and dark applications)National Science Education Leadership Association
nsela
National Science Education Leadership Association
nsela