HERDIAN RUDI
PRADIPTA
EKA ROCHANINGRUM
NURA YULI
fadhilahningrum
RISA YUNITA
PRESENT
BATIKBOUTIQUE
Company Description• Introduction
people Clothes, T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers and accessories boutique (Especially
Batik) in Semarang, Central Java
• Mission Statement
“To make shopping a pleasant, yet inexpensive experience for People , while providing their lives with a
sense of confidence and beauty.”
• Tagline
“Be Indonesia !! ”
MANAGEMENT TEAM
Herdian Rudi Pradipta
19 Oktober 1994
16th gunungsawo street, Semarang
Founder and ceo
Batik Boutique Organization Structure
Founder and CEO
Personnel Manager
Finance Manager
Production Manager
Sales Manager
* FOUNDER & CEO =
HERDIAN R. P.
* Personnel Manager
= NURA YULI
* Finance Manager =
RISA YUNITA
* Production
Manager = EKA R.
* Sales Manager =
DIAN R. D.
PRODUCTS
Clothes
T-Shirt
Dress
Cardigan
Rp 70.000- Rp 90.000
Rp 80.000- Rp 150.000
Rp 80.000- Rp 150.000
Rp 100.000- Rp 250.000
Blouse
Shoes
Trousers
Bag Rp 60.000- Rp 150.000
Rp 80.000- Rp 150.000
Rp 90.000- Rp 200.000
Rp 90.000- Rp 300.000
Overview
•Latest trends at the best prices
• Sell clothes,T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers, Bag, Etc.
•Located in Tlogosari Street, Semarang
•Unique and exclusive selection of merchandise
Challenges and Risks•Delay in store opening •Overstocked inventory •Shortage of inventory •Decreased in sales •Shrinkage •Competition
MARKETING PLAN
Year 1 -Overview• Position ourselves in the market.
• Loyal clientele.
• Engage the community (Connect to a Network)
• Take advantage of word of mouth, social media.
• Reach our goal of Rp 50.000.000 in sales for the first month.
• Acquire a database of clients and prospects of at least 2,000 people.
Positioning• Batik Boutique Located in Tlogosari Street, Semarang
• Batik Boutique provides various types of patterned batik clothing which is
certainly a great fit with the culture and very fitting used in Indonesian society.
Our brand
personality is: Stylish Innovative Exclusive Fun Approachable
Points of Differentiation
₪Only store with Indonesian Style (Especially Batik).
₪Strong competitive advantage on quality and pricing.
₪Service orders according to customers wishes batik clothes or blouse.
₪Online updates
Promotional Mix
Online promotion true Facebook or BBM
Spread brochures
Give some free marchandise
Give some discount for some product in great quantities purchases
FINANCIAL PLAN
Details of capital ( year ) :
First -year lease location : Rp 80.000.000
Renovation & Interior Design : Rp 50.000.000
Equipment and supplies : Rp 60.000.000
Clothes, Blouse, Bag, T-shirt, etc. wholesale : Rp 400.000.000
Costs and promotional soft opening early : Rp 10.000.000
The cost of the first year salary of employees : Rp 48.000.000
( 4 employees )
Other costs ( electricity , taxes , water ) first year : Rp 30.000.000
Total capital Rp 678.000.000
Batik Boutique business profit projections :
To boutiques usually projected gross profit was approximately 30% - 50 % of income .
The average Batik Boutique will be able to sell 200 million per month , so the gross profit per month is about 100 million . If the value is taken safety net profit is 50 % of the gross profit , the average monthly net profit was 50 million .
Herdian Rudi Pradipta – Eka Rochaningrum – Nura Yuli – Risa Yunita