3
K O M A L A M A Z E R A N TH O O F D D O C E N T O P L E I D I N G C O M M U N I C A T I E
H O G E S C H O O L R O T T E R D A M
4
De uitdaging van social media is relevantie creëren in een landschap van overvolle tijdslijnen en algoritmes als strenge poortwachters”
“
5
Our Philosophy
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element One
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Two
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Three
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Four
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities
Ju is te con ten t op he t ju is te
moment
7
The Network is the MessageHogeschool Utrecht | Hogeschool Rotterdam | RauwCC | Greenberry | Kaliber | HollandSpoor | Han Snel | OBI4wan | Online
Marketing Fabriek | R2Research | Evident | Valtech | New Meaning | Total Active Media | Kim van Velzen | Radio Netherlands Worldwide | Creative Connection | iMMovator | SIA RAAK MKB
W E R K I N G B O O D S C H A P E F F E C T O P M E R KP O T E N T I E N E T W E R K
8
Hoe kunnen we de effectiviteit van communicatie in online sociale netwerken verbeteren en
beoordelen?
9
Diepte-interviews met tiental
bureaus om net op te halen: hoe wordt social media nu
ingezet?
Social media is digitaal darwinisme door technologische ontwikkelingen
Ronald van SchaikKaliber
‘‘’’
Social media is geen verlengstuk van
traditionele media om mensen maar te
bombarderen
Michiel van DamValtech
‘‘’’
ROI in social media is lastiger aantonen dan SEO
& SEA
Maarten ReijgersbergRauwCC
‘‘’’
Weg van Facebook naar whatsapp-achtige
toepassingen met minder profileringsdrang
Jan-Willem van Beek Greenberry
‘‘’’
WAT ZEGGENDE BUREAUS?
10
Our Philosophy
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element One
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Two
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Three
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Four
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities
12
The Real TeamEntrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo
Element One
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo
Element Two
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo
Element Three
14
S O M E T H I N GEntrepreneurial activities differ
substantially depending on the type of organization and creativity involved.
Entrepreneurship ranges in scale from
AW E S O M EEntrepreneurial activities differ
substantially depending on the type of organization and creativity involved.
Entrepreneurship ranges in scale from
# A H m e s s e n
15
#AHmessen
8 0 % I S G E E N FA N VA N H E M A
E N G A G E M E N T R AT I O A LT I J D N U T T I G ?
LIKES + SHARES + COMMENTS
FANS
17
We are Prism!Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings
18
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
19
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
20
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
21
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
22
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
23
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
24
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
25
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
26
We are Prism!Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings
27
T E X TEntrepreneurial activities differ substantially depending on the
W O R D SEntrepreneurial activities differ substantially depending on the
S O M E T H I N GEntrepreneurial activities differ substantially depending on the
AW E S O M EEntrepreneurial activities differ substantially depending on the
Forbes top 100
28
VA N D E F O R B E S T O P 1 0 0 H A A K T I N O P T E N M I N S T E 1 VA N D E M O M E N T E N
77%
30
92% 75% 17%Is visuele content Afbeeldingen Video
WAT ZIEN WE?
V I S U A L S A F B E E L D I N G V I D E O
34
W R I T E T H E N A M EO F Y O U R P R O J E C T
W R I T E T H E N A M EO F Y O U R P R O J E C T
EMOTIES DELEN
36
Hoe kunnen we de effectiviteit van communicatie in online sociale netwerken verbeteren en
beoordelen?
37
R E A L T I M E M A R K E T I N GB I E D T K A N S E N
FA N B A S E I S M I N D E R R E L E VA N T
F O C U S O P H I G H A R O U S A L E M O T I E S
4 highlights
S C O O R M E T V I S U E L E C O N T E N T,O O K I N D I V I D U E E L
38
Wordt vervolgd!
H O E M E T E N W E B R A N D O U T C O M E ?
W E L K E B O O D S C H A P S -
FA C T O R E N S P E L E N E E N R O L ?
WAT I S D E P O T E N T I E VA N M O M E N T E N ?