Naked ConversationsBy: Robert Scoble and Shel Israel
Presentation by: Micaela Carter
03/02/2010
PRCA 3711
Robert Scoble
Began his blog in 2000 and now has
more than 3.5 million readers every year.
Shel Isreal
He’s been an expert on
innovation for more than 20
years!
How blogs are changing the way businesses talk with customers….
Numbers speak. They indicate blogging is no fad, and its relevance to business cannot logically continue to be denied.
According to David L. Sifry the number of blogs has been doubling about every five months since 2003.
Six Pillars of BLOGGING:
Publishable Findable
Social
ViralSyndicatable
Linkable
Word of Mouth on STERIODS
Blogging enables companies to convert customers into word- championing evangelists a powerful mechanism for true believers to
spread the word about what you do and why other people should believe in what you are doing.
“Blogging is word of mouth on steroids.”- Yossi Vardi
Blogging lets you:
1. Join the conversation.2. Feed the network.
Five SUCCESS tips:
Talk, don’t sell.
Post often and be interesting.
Write on issues you know and care
about.
Blogging saves money but costs
time.
You get smarter by listening to
what people tell you.
Is blogging MARKETING?
“Blog’s
add one more to
ol to a
marketer’s
reperto
ire.”
“The technology will bring
an ease and depth of global
interaction that is definitely
world-changing.”
“Every marketing
director I’ve ever
met is looking for
innovative ways to
create stronger customer
relationships.”
“Blogs are excellent
way to establish and
promote through leadership.”
TOBY BLOOMBERG
3 Major TRENDS being driven by blogging:
1. Blogs are democratizing the media.2. Blogs are driving corporate
transparency,3. Blogs are challenging traditional PR
practices.
Blogs and National Cultures and their adoption to it…
If a blogger has enough passion, the blog becomes the central place on the Internet for that topic.
China Dragging… Japan Rising…
Some businesses are using blogs for
customer relationship- building. Some small businesses are trying to use blogs to market
their products and services.
The FUD Barrier
1. Negative comments.2. Disclosing confidential information.
3. No ROI.4. Loss of Message Control.
5. Competitive Disadvantages.6. Too much time- So few in the audience.
7. Employee Misbehavior.
When BAD blogs turn GOOD
“Character blogs are all lame,”
said Hugh MacLeod.
Doing it RIGHT! TOP 11 TIPS:
“The trouble with doing something right the first time
is that nobody appreciates how difficult it was.”- Walt West
1. What’s in a name? Search engine results2. Read a bunch of blogs before you start3. Keep it simple. Keep is focused.4. Demonstrate passion.5. Show your authority.6. Add comments.7. Be accessible.8. Tell a story.9. Be linky.10.Get out into the real world.11.Use your referrer log.
What did I learn? What surprised me?
I learned that companies are now changing the way they communicate and create customer relationships through
blogging. In addition, blogging is just now beginning to open up so many more doors for opportunities among individuals and corporations, even though it has been around for quite some time now. One factor that really surprised me about blogging is how many people are actually involved and are doing it! I didn’t realize that some many people were into
informal, yet interactive writing.
I would recommend this book to anyone who is:1. Starting a blog.
2. Reading others blogs.3. Wants to know more about blogs.
4. How blogs came about?5. Who is writing and reading these?
6. What not to do in a blog.7. What to do in blog.
About ME:Micaela Starr Carter
Twitter: Micaelac329
Blog: http://micaelacarter.wordpress.com/