Presented by: Brenda Bassett
Guest Speaker: Ivan Mladenovic of Preemo
*Developing an Online Presence
*Why Should I be Online?
*Connecting with YOUR buyers and sellers
*Continuation of Branding
*Establish and build Credibility
*Role of Social Influence
*Referent – social media participant, usually someone the consumer knows personally
*Expert – authority on product the consumer is considering, key influencer
*Positional – closest to both purchasing decision and to the consumer, inner cirlce
*Quick Facts on Social Networking
*Where do I begin???
*Building Your Profile
1. Username – how do people know you?
2. Password – Difficult to guess, easy to remember
3. Safety – Avoid phishing scams
4. Your Picture – Show off your personality, keep it current
5. RE/MAX Graphics – available on MainStreet
6. Contacts – Import from email, etc.
*RE/MAX Agent Website
*Establish your credibility
*Available through MainStreet
*Easy to use, Customizable Templates
*IDX Feed
*Search capability
*Mediums of Social Influence Marketing
*Expert Influencing: Blogging
*Real Estate specific sites: Activerain.com
*Community and Interest Groups
*Referent Influencing:
*Positional Influencing: Personal touch
PUBLIC PRIVATE
*Personal vs Professional Life
*Facebook in Five
*Individual and Fan Pages
*Invite Past & Present Clients, Friends, Family and Co-Workers
*Engage your audience! Ask questions, provide useful information
*Update Regularly – remain relevant
*Real Estate Applications:
*eListIt
*Postlets
*Center Stage for Real Estate Agents
*Real Estate Marketer
*Email Marketing
*Create several opt-in lists (double-opt-in)
*No Spamming (ICANN is watching)
*Develop original, unique content
*Don’t Sell, Teach and Inform
*Be consistent – monthly, bi-monthly
*Consider time you are sending
*Track and adjust your campaign
*Tips & Best Practices
*Lurk & Learn/Read & Pay attention before jumping in a conversation
*Link to external sources, cross-link if possible
*Share helpful content in different mediums (links to news, videos, pictures, etc.)
*Post varied content at least once a day
*MAKE TIME to review and update your profile(s)
*7 Sins of Social Media
1. Pride – When you’ve made a public mistake, accept it publically
2. Gluttony – Don’t do too much, too fast
3. Sloth – the failure to apply and use your talents and knowledge in conversations
4. Envy – “I had that idea 3 months ago”
5. Greed – astro-turfing, hijacking, spamming, etc.
6. Lust – Excessive praise and adulation
7. Wrath – Uncontrolled feeling, lashing out
*About Ivan &
*Began Preemo by fixing computers for Real Estate companies
*Computer Repair & Technology Solutions
*Mac/PC Specialists Available
*Right across the Street – off US1 & Red Road
*On-Call Tech Support & Remote Assistance
*5-Star Rating in Google, Yahoo, and Yelp
*Provide Tech Support to 50+ Realtors
*Customer Service Driven, Feedback Welcome
*TechTime: Block Hours for Tech Support