Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 1
The Verbal Message
Presented by Mr. Hor Chan Rotha CMU’s Undergraduate Program, December 2008
Chapter 3
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 2
Course Objectives
1. What is Verbal Message?
2. Word and Meaning
3. Message Encoding
4. Language and Thought
5. Words in Action
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 3
1- What is the Verbal Message?
• It is any type of communication that use one or more words.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 4
Intentional
Verbal Message
Unintentionalare the things we say without meaning to.
are the things we say with meaning to.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 5
2- Word and Meaning• The verbal message through word.
• Language is a system of verbal symbols.
• We use words to express ourselves and to give meaning to our lives and activities.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 6
2- Word and Meaning
2.1 Symbols and Referents
2.2 Denotation & Connotation
2.3 Private and Shared Meaning
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 7
2.1 Symbol and Referents
• Symbol: as something use for or regarded as representing something else.
• Referents: the object for which it stands.
Human being who assign the meaning to words
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 8
2.2 Denotation & Connotation
• Denotation: an agreed-upon meaning or dictionary meaning for a term.
• Connotation: an individualized meaning that may emotionally laden.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 9
Connotation
Negative-positive connotation
The semantic differential
Culture and connotation
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 10
Negative-positive connotation• Word is powerful emotion reaction and
often negative and positive connotation for people.
Ex. Good words: beauty, love, kiss, friend, young, senior citizen...
Bad words: hate, liar, cancer, death, elderly, Lazy, stupid...
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 11
The Semantic Differential: measurement of meaning
Evaluation Potency Activities
good/bad and cruel or
kind
powerful or weak and hot
or cold
Fast or slow and active or
passive
Ex. Challenge, commitment, ugly, stupid...
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 12
Culture and Connotation• Culture and Connotation: affect to
evaluation, potency, and activities.
EX. The day of the week like Monday, Friday, Saturday, Sunday,...
Marriage, Masculine, Feminine, love...
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 13
2.3 Private and Shared Meaning• Private: assign the meaning without
agreement. Ex. 1 2 3 ?
• Shared: let someone know it reference.
• Overlapping codes and code switching: overlap code and shift in code.– Let’s go home and watch TV, – Go for a walk or go to cinema– You are not stupid...
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 14
3- Message Encoding• Encoding is the process of putting thought
into message.
• Decoding is the process in which a receiver attaches meaning to a message
MessageEncode Decode
Sender Receiver
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 15
3- Message Encoding
1. Egocentric speech: speech does not adapt information to the receiver.
2. Socialized speech: adapt information to the receiver
3. Socio-centric speech: centered on social interaction from birth.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 16
4- Language and Thought
• Our thought is shaped by the language we speak.
Language serve as an aid to memory and enable to abstract indefinitely from our experience
Language is a valuable instrument of thought but it is always interfered by Abstract, inference…
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 17
5- Words in Action
Sexist Language:
Man is positive
Woman is negative: Bachelor & old maid.
Man is first: he/she, his/her, manhood, fireman, chairman,...
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 18
5- Words in ActionMetacommunication: is communication about
communication. It describes a message that refer to other messages.
EX.• The next point is really important.• I really know what you mean. • I don’t understand what you just tell me. Can
you say it another way?• I didn't really mean what i said.
Verbal Message is any type of communication that use one or more words.
Presented by Mr. Hor Chan Rotha Chapter3: Verbal Message 19
Summary of Verbal Message
It is any type of communication that use one or more words.
Intentional Unintentional
2- Word and Meaning
Symbols and Referents, Private and Shared Meaning, Denotation & Connotation
Verbal Message is any type of communication that use one or more words.