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BAPMPresentation on Maggi Noodles
By:-
Anjali SharmaAnkit Kumar
Shalini Kumari
Sonam Sharma
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ABOUT COMPANY
MAGGI BRAND IN INDIA
Teething troubles Maggi nooles !as laun"he
in Inia in the early#$%&s'
(arlo M' Donati) the *resent (hairman an
Managing Dire"tor o+ Nestle Inia ,t) brought
the instant noole bran to Inia uring his short
stint here in the early eighties'
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Brand as a legal instrument:
The !or Maggi !as erie +rom the surname o+ .ulius Maggi)+ouner o+ the business o+ Nestle Grou*) "arrie on +rom #%%/ u*
to #$01' An) that Nestle ha sol *rou"ts uner the traemark in
Inia sin"e #$10' It ha registere it in #$1& in Inia +or arious
+oo *rou"ts' Brand as a logo:
Maggi has use a "a*tatie "olours : yello! !hi"h e*i"ts
!armth an "heeriness !hile re !hi"h is an energeti")
e2"itement an *assion "olour
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Maggi !as *ositione as 3-minute nooles4 !itha *un"h line that sai 5ast to (ook Goo to 6at4
6arlier the tagline !as khusiyon ki maggi tagline
it 7ui"kly gras*e the attention o+ "onsumers alloer Inia !hi"h !as "urrently "hange to your
Ne! tagline !hi"h is use is maggi is sa+e) has
al!ays be a+ter the "ontroersies' The *un"h line
use by maggi is khusiyon ki maggi'
Brand as a shorthand:
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Brand as an adding value:
2-minute taglinean Fast to Cook !ood to"at
Taste Bhi #ealth Bhi(am*aign "on"entrate
on nutrition +a"tor,atest "am*aign starring Amitabh Ba"h"han
makes the "onsumer "onne"t to the *rou"t' It
asks +or "ustomer8s Maggi memories'
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Brand as a $ersonalit% and relationshi$: The "om*anies tries to asso"iates there "onsumers !ith the maggi through
9 Meri Maggi (am*aign in !hi"h "onsumers talk ho! maggi mae theiray s*e"ial
Due to the "ontroersies relate to maggi) +or a long s*an o+ time the
*a"king has "hange it no longer says: ;Maggi masala nooles is a sour"e
o+ *rotein an "al"ium: essential nutrients +or you at all stages o+ li+e;'
That8s been re*la"e !ith the message: ;(onsume along !ith +ruit anmilk;' Maggi "reate relations by asso"iating hunger !ith maggi) s*e"ially
+or "ollege stuents'
Brand as a evolving entit%:A+ter the "ontroersy o+ Maggie) "om*any not only em*hasi
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Possi&le &rand asso'iations:
Instant
(onenient
No oil
=ealthy Taste
>arieties
Si
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T#AN( YOU)