August 15, 2009
Leveraging Current Events for Product Design and MarketingBill Solominsky
Contact and Background
Twitter - @solominsky Hashtag - #pca09lce
Electrical and Computer Engineering – CMU MBA - UT
Definition and Examples
“contemporary happenings of significance, usually covered in the news” - wikipedia
One-time Event Recurring Tragic
Product Design
Timing
Product Design
Timing Market Research
Product Design
Timing Market Research Development
Product Design
Timing Market Research Development Pricing
Marketing
Memory
Marketing
Memory Press
Marketing
Memory Press Grass Roots
Take Aways
Tragic Events Evolve into sustainable business
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