PRESENTED BY:A.PRIYANKA
CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMENT
Topic: Product, product life cycle with stages with an example
Production & Operations Management
Contents What is a product Stages in Life Cycle
Example for stages of particular market
What is a Product? Product is anything which we use and also satisfies our needs.
Product Life Cycle• Product Life Cycle deals with the life of a product in the market with
respect to business or commercial costs and sales measures
• It has 5 stages:
Product development
Introduction
Growth
Maturity
Decline
ProductDevelop-ment
Introduction Growth Maturity DeclineTime
Sales
Profits
Product Life Cycle
Introduction Stage High Cost
The size of the market for the product is small, which means sales are low, although they will be increasing.
Losses i.e no Profit
Limited competition
Growth Stage Increasing Competition
Lower Prices
Different Marketing Approach
Greater Consumer Awareness
Increase in ProfitsSales
Time
growth
Maturity Stage Sales Volumes Peak
Decreasing Market Share
Profits Start to Decrease
Continued Reduction in Costs
Increased Market Share Through Differentiation
Sales
Time
maturity
Decline Stage Market in Decline
Falling Sales and Profits
Product Withdrawal
Cheaper Production
Cheaper Markets
Sales
Time
decline
Example for stages of particular market
Introduction Stage Holographic Projection
Tablet & PCs
Growth Stage
Laptops
Maturity Stage
Typewriters
Decline Stage
Thank You..