Carousel vs. Flickr
Product Teardown Workshop
By Yammer and PM Fast Track
New User Experience • Why can’t I sign up with my Gmail or Facebook accounts? • What action does the respective Product team think is most/least
important for new users to perform? • What fact does the respective Product team think will be
most/least confusing for new users to understand? • What metric (engagement, growth, retention, monetization, etc.) is
the new user experience designed to lift? • For iPhone, how does the app ask for permission for things that it
needs, e.g. push notifications?
Carousel New User Experience
+ other in app callouts, etc.
Flickr New User Experience
+ other steps, like upload a profile photo, connect with Facebook, sync photos, etc.
Default Experience • How does the app try to ensure it’s showing interesting
content and actions to the users? • What are the primary pieces of content and primary
actions? • What notable pieces of content and actions are not
strongly represented in the default experience? • In general, what does the app’s default experience tell
you about the respective product team’s opinion about photo sharing?
Carousel Default Experience
Flickr Default Experience
Social/Sharing
• What metric are the app’s social and sharing features designed to lift (engagement, growth, retention, monetization, etc.)?
• What does each app do to create network effects?
• How important is it to the app’s success for users to share or use social features?
• How important is it to the app’s success for users to discover content?
Carousel Social/Sharing
Flickr Social/Sharing
Curation
• How much effort does it take for users to curate their photos in the app?
• How important is it for the app to encourage users to curate their photos?
• What common curation features are missing?
• What is the product owners’ approach to photo curation? Why?
Carousel Curation
Flickr Curation
About Your Team Team Yammer
• Neil McCarthy ([email protected]), @hardkornelius
• Ron Blandford ([email protected])
• Check out the Yammer Product collection on Medium: https://medium.com/yammer-product
Want to join the team? Apply to be a Yammer PM.
Team PM Fast Track
• David Kim ([email protected]), @findinbay
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