8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 1/37
BAB VI
PROJECTING A PROFESSIO
NAL IMAGE
To Be A Succesful Person InCareer
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 2/37
Outline
What is Professional Image?Why is Professional Image soimportant?
B il!ing yo r professional image Personal Appearan"e Personal Beha#ior
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 3/37
What is a professional
i a!e"$The set of % alities an! "hara"teristi"sthat represent per"eptions of yo r
competence an! character as #u$!e$ %&&our 'e& constituents &i'e'( "lients(s periors( s )or!inates( "olleag es*'+&Ro)erts( A,R( -../*
“If you aren't managing your own personalimage, others are.”
&0a ra ,organ Ro)erts*
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 4/37
Wh& is ProfessionalI a!e So
I portant"?
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 5/37
‘’ booksare
judgedbytheircovers
,,
SusanSusanBo&leBo&le
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 6/37
Wh& is Personal I a!e SoI portant"
J !gments are ma!e a)o t people)ase! on the professional image they
!isplay as a res lt of appearance an!behavior.
This o"" rs before the in!i#i! al1sle#el of competence or performan"eis !etermine!'
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 7/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 8/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 9/37
(o) To Buil$ &our
professional i a!e*esire$ professional i a!e 2 $What !o I3ant my 4ey "onstit ents to say a)o t me3hen I1m not in the room?+
+n$esire$ professional i a!e 2 $What am I"on"erne! that my 4ey "onstit ents might saya)o t me 3hen I1m not in the room?+
What steps can you take to ensure that youare projecting the professional image you
want?
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 10/37
Co ponents of a
professional i a!e Personal Appearance5irst Impression
Grooming
Personal Behavior
Personality,anners 6 Etti% eteComm ni"ation e7e"ti#eness
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 11/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 12/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 13/37
SMI,E(mile With )our!yes*
%o$&- in$ . Soul
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 14/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 15/37
Groo in!
a!alah memoles $iri !enganmemperhati4an hal8hal !etail
penampilan tubuh !ari 9 ngram) t sampai 9 ng 4a4iyang melip ti :
;esehatan( 4e)ersihan(4erapihan( !an 4eserasian !iripri)a!i
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 16/37
Groo in! $i %a!i en#a$i 0-&aitu 1
Inner Groo in! Ter!iri !ari positi#e thing4ing( self"on<!en"e( )alan"ing life style( spirit algrooming( #itamin !an n trisi( )alan"ingfoo!'
Outer Groo in!
Ter!iri !ari grooming "he"4list &ram) t)ersih( t!4 4etom)e=4 t ( ram) t ti!a4men t pi 3a9ah*( "lothing "he"4list(e>er"ise=sports( total appearan"e( personalhygiene( ma4e p
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 17/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 18/37
The Strai!ht 2 A I a!e For ula
+he most important comments of image Appropiate : ses ai !engan image per sahaan(organisasi( 9a)atan=profesi( 4ea!aan geogra<s
Attracti3e : ses ai !engan esteti4a )er) sana 6elemen )er) sana
A4or$a%le : ses ai !engan ) !get1 !an 3a4t
Assure$ : menggam)ar4an se"ara #is al4emamp an 6 4es 4sesan an!a
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 19/37
Professional personalit&
Respe"ting the organi@ation an! its r lesBeing a loyal employeeCon! "ting yo rself an! ) siness in anethi"al mannerAss ming responsi)ilityVal ing !i#ersity
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 20/37
Eti% ette&Eti4et*
,anners
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 21/37
Apa it Eti4et ?
At ran sopan sant n =tata "ara !alam
perga lan yang)er!asar4an 4epa!aperhatian terha!ap
4epentingan !anperasaan orang lain
Berasal!ari
BahasaPeran"is:
ETI ET TE
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 22/37
5enapa Eti'et itu
Pentin!"Eti'et a$alah tentan! pilihan*en!an eti'et- an$a %isa e ilih untu' %ersi'ap $!cara &an! %enar- sopan $an penuh perti %an!an
Eti'et a$alah tentan! hu%un!an *en!an eti'et- an$a %isa e ulai suatu hu%un!an %aru
atau e pertahan'an hu%un!an &an! su$ah a$a a!artetap ter#alin $en!an %ai'
Eti'et a$alah tentan! cara %erintera'si $en!an eti'et- 'a u %isa %er!aul $en!an siapapun $an
en&esuai'an $iri $i anapun- tanpa perasaan terte'an$an ti$a' n&a an
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 23/37
Prinsip6prinsip $ala%ereti'et
' REDPE; ,enghargai orang lain( pe! li !an
memahami orang lain apa a!anya
-' E,PATI ,eleta44an !irim !i piha4 orang lain De)el m )ertin!a4 ata )er "ap( pi4ir4an
! l apa pengar hnya )agi ol
' ;EJ J RAN ,ela4 4an !an meng "ap4an 4e)enaran
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 24/37
Manners an$ eti7uette
,a4ing intro! "tions an! appropriategreetingsBeing a)le to initiate an! maintain"on#ersationsRespe"ting an! #al ing the !i7eren"es ofothers;no3ing appropriate !ining r les an!
proto"olE>ten!ing "o rteo s )eha#ior to others;no3ing ho3 to )eha#e in !iF" lt sit ations
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 25/37
Eti'et Per'enalan
/an! le%ih u$a $iper'enal'an 'epa$a &an! le%ih tua
+ u n&a seoran! pria $i'enal'an 'epa$a )anita-
tetapi apa%ila pria itu seseoran! &an! pantas
$ihor ati 8 isaln&a atasan- oran! tua- !uru- $s%9-)anita lah &an! harus $iper'enal'an terle%ih $ahulu:
(in$ari per'enalan $i te pat ra ai- seperti $i #alan
ra&a- pasar- lift &an! penuh sesa'- restoran $ll:
(in$ari lan!sun! elontar'an pertan&aan &an!
terlalu pri%a$i pa$a oran! &an! %aru $i'enal:
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 26/37
Daat )er4enalan la4 4an :
Ja)at tangan !engan erat0a4 4an 4onta4 mata
"ap4an nama !engan 9elasE4spresi m 4a ramahBer!iri pa!a saat )ersalaman&3anita( orang t a( orang sa4it ti!a4 3a9i))er!iri saat )ersalaman( 4e" ali t 9 annya
nt 4 le)ih menghormati*
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 27/37
Eti'et BerteleponΩ Atur rencana topik &an! in!in $i%icara'an $an fo'us
$en!an hal terse%utΩ Menelepon 1 %eri'an ucapan ;sela at<:= sesuai )a'tu
saat itu- lalu per'enal'an $iri An$a $an perusahaan
An$a- $an tan&a'an oran! &an! a'an An$a hu%un!i:Bila oran! &an! An$a telah tu#u telah %era$a $iu#un!telpon- se%ut'an a'su$ An$a: Beri'an esti asi)a'tu &an! $i%utuh'an untu' e %icara'an asalah:
Ω Menerima telepon 1 ucap'an sa %utan )a'tu- pa!i-sian!- sore atau ala - lalu se%ut'an na aperusahaan $an na a An$a- $en!an ucapan &an!
#elas: Lalu tan&a atau ta)ar'an %antuan &an! %isaAn$a la'u'an untu' penelpon:
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 28/37
At ran Bertelepon ;antorΩ Telepon 4antor nt 4 r san 4antorΩ Jangan men ngg mengang4at telepon )er!ering le)ih !ari
tiga 4aliΩ "ap4an 4alimat !engan 9elas !an #ol me se!angΩ Ti!a4 ma4an( min m( mero4o4 pa!a saat meneleponΩ in!ari )ersin( menghem) s4an hi! ng( men!eng s ata
)at 4( tepat pa!a "orong teleponΩ
5o4 s4an pen!engaran An!a !an pahami ma4s ! 4alimatorang !i 9 ng telepon lain
Ω A4hiri pem)i"araan !engan "apan terima 4asih !an salam!engan ramah
Ω
Jangan mem)anting telepon
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 29/37
Eti'et
%erponsel riaTi$a' en!hi$up'an ponsel pa$aacara for al: Bila terpa'sa-a'tif'an na$a !etar:
Bila terpa'sa en#a)a% teleponatau SMS pa$a saat meeting
for al- la'u'an $i luar ruan!an(in$ari e in#a ponsel oran!lain 'ecuali $arurat
(in$ari en!o%rol atau %er!osipasalah pri%a$i $i te pat u u
Ti$a' lan!sun! en!hu%un!iseseoran! &an! %elu $i'enal
elalui ponseln&a 'ecuali$i#in'an:
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 30/37
Eti'et 5o uni'asi
Halam )er4om ni4asip n a!a at ran8at ranmenyang4 t sopan sant n yang !apat !ila4 4an
nt 4 mening4at4an efe4ti<tas 4om ni4asi( yait :
0ihatlah la3an )i"ara D ara har s ter!engar 9elas E4spresi 3a9ah yang menyenang4an
Tata )ahasa yang )ai4 Pem)i"araan m !ah !imengerti( sing4at( !an 9elas
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 31/37
Comm ni"atione7e"ti#enessNON >ERBAL
Post re5a"ial gest resP NCT A0IT
>ERBAL Dpea4ing "orre"tly 6 e7e"ti#ely0istening e7e"ti#elyComm ni"ation #er)ally in !iF" lt sit ations
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 32/37
Non >er%alCo unication
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 33/37
Contoh 'o uni'asi
>er%alBasa %asi $an per'enalan 2 hai=haloMen&apa oran! 6Pak/Ibu/Mbak/Mas/ ik/!om/"ante/Anda#Men!!una'an 'ata6'ata sopan 6 tolon!- teri a'asih-
per isi<Berca'ap6ca'ap 2 tun#u''an inat- pertan&aan ter%u'a<Ber%icara $i $epan u u 2 persiapan a'si alMen&i a' 2 pen$en!ar &an! %ai' Me oton! pe %icaraan 2 aaf- sa&a poton! se%entar&a<Melontar'an hu or 2 &! $iteri a- %u'an SARA?porno!ra@Men!'riti' 2 $i te pat 'husus- sopan- inta i in $ulu-sa&a pi'ir::$i'riti' 2 ter%u'a $an santai- a'ui? inta fa'ta- peru%ahan
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 34/37
$lothes and manners do not makethe man% but, &hen he is made,
they greatly improve hisappearance <Whether this is real or imaginarythe most important fa"t is thatyo r appearan"e inK en"es theopinions of e#eryone aro n! yo
o r Professionalism( intelligen"ean! the tr st people form in yo ismainly ! e to yo r appearan"e
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 35/37
8/19/2019 Professional Image Revisi 3 April 2012
http://slidepdf.com/reader/full/professional-image-revisi-3-april-2012 36/37
Pro#ectin! a professional i a!eatters
A7e"ts: Delf8"on<!en"e Intera"tion 3ith peers C stomers D per#isors
ltimate s ""ess in yo r "areermo)ility