Jackson Woods | Samantha Bennett | Alex Jeffers | Evan Ruszala | Isabella PIneda
DEVELOP & DELIVER
Strategic Problems
Lateral Thinking
Put to Other Purposes:
- Create an option for purchasing and printing tickets online. - Deploy several golf cart shuttles to recruit customers from highly
populated tourist areas such as Trolley Tour bases and the City Market area.
- Transform the movie theatre into a guest speaker auditorium to be used for a weekly guest speaker event.
- Bring in a private theatre company to run the movie theatre as a regular movie theatre playing new movies daily. (Charge a rental fee for additional income).
- Use theatre as a larger gift shop. Offer wider variety of items. Student work, Touristy Gifts, Savannah Candy Kitchen etc.
- Turn back-most room into a bar. - Completely transform back room into an interactive, historical,
children’s section - Use the massive parking lot as gated, outdoor exhibits. - Include a mini, local-animal zoo in a unused parking lot space.
Eliminate:
- Completely eliminate movie theatre. - Throw away uncomfortable benches and replace with modern,
comfortable seating. - Replace tiny info plaques with illuminate screens or displays. - Eliminate drop-down gate at the parking lot entrance. This is
terribly unwelcoming. Rearrange:
- Relocate the ticket counter to the front of the building. Specifically the large common room where concessions are sold.
- Reconstruct Male/Female bathrooms that are side-by-side and visibly labeled.
- Use front most room(s) as an exhibit giving information on the war memorial to conclude experience
SCAMPER
Affinity Map
Affinity MapService Staff
Super friendly clerk/cashier interaction is crucial to setting the
tone
Closing Hours reevaluated
Museum Staff to be better educated
Guide Maps and Tour Guides would be a
great feature
Golf cart driving employees to shuttle
customers from touristy areas
Info
Replace all info plaques with illuminated screens
or displays
Enlarge the text on the information displays to allow more than one
reader at once
Paraphrase and shorten descriptions
Awareness
Allow online ticket purchasing and printing
Advertising and Sponsorship needs to be
revamped
Website and Web Tour recreation
Complete Rebranding
Stands placed throughout downtown
area
Children
Changing children’s exhibits that are inviting
for families
Renovate back room into an entirely
children’s interactive learn + play room
More kid friendly attractions
Completely eliminate current children’s
exhibits
Build a mini petting zoo in unused space of the
parking lot
Character creation station can be
recreated and made more relevant
Adults
Transform back room into a functioning,
historical bar
Bring in private ownership to run a
normal movie theatre in place the current,
unused theatre
Create a live-firing, indoor gun range
Include a weekly guest speaker or comedian to speak or perform in the
theatre
Interactions
Interactive Exhibits
People are interactive
Scavenger hunt needs to be constantly
updated
More digital/electronic interactions are needed
Some type of hand held device or headphones
that plays reading
Get rid of the gate at the entrance to the
parking lot
Hand sanitizer stations throughout
Replace uncomfortable benches with cozy
chairs/sofas to encourage people to
stay for longer
Layout
More directional signs
Build one bathroom next to an existing one.
Currently illogical
Eliminate side entrance
Increased pathway/pathway lighting
Reorganize the order of the exhibitions
Relocate ticket counter to the front the building
Add an informational exhibit about the war
memorial near the front door
Enclosed rooms would add a nice variety
Use current theatre space as a larger shop
Build several outdoor exhibits in parking lot area to bring in more
people
Exhibits
Exhibit glorification (lighting, etc.)
Update and rotate exhibits to always keep
fresh displays for the customer
Build a suspended ceiling over each
exhibit space
Tell a story, introduce Savannah
Regular Events + Special Exhibits
Include more eye-catching artifacts to
draw attention and a WOW factor
Music and Sound
Music in the Gift Shop
Music or Period Music
3 Coherent Concepts
Optimization Concept #1 - LayoutEliminate the back entrance.
Make the Visitor's Center entrance (on MLK Boulevard) obvious and noticeable. Put an actual sign on the glass door which indicates the Savannah History Museum is inside the building.
Create a path on the floor made of vinyl which directs the visitors from the Visitor's Center entrance to the entrance of the museum. Also add signs with arrows that indicate to follow the path on the floor to get to the museum.
Make the side entrance (the one that faces the parking lot) more evident and exciting.
Sell tickets at the outside counter which is directly next to the side entrance.
Organize the exhibition in chronological order (in current horseshoe structure they are in right now). Eliminate the current color coding.
Make the back room a kid's area and make it handicap accessible.
Optimization Concept #2 - Ad/Promotion
Create a logo which is which is easily identifiable and constant throughout channels.
Redesign their website and create a presence in social media.
Place brochures, coupons, posters and other promotional materials at Visitor Centers and other tourist hotspots.
Get the trolley tour guides to promote the museum when they stop here.
Create billboards on main roads that come to Savannah.
Have contracts with companies, either internationally renowned ones or local ones.
Optimization Concept #3 - InformationMake all information less verbal and more visual.
Create two types of information delivery: for adults and for children.
Adults:
Create an information hierarchy: larger titles of exhibits, most relevant information bigger in size, display information in decals on walls or plaques. Remove the papers that currently contain the information which don't look professional.Implement audio guides (maybe on phone?) which are triggered by passerbyers.Create physical evidence that visitors can keep as souvenirs (tickets, stickers, map, brochure, etc.)Create interactions in different exhibits that work with iPhones and iPads.
Kids:Create a more engaging, rewarding scavenger hunt.Include a Fun Facts section in each exhibit which stands out from other information (colorful, attention catching, visual)Implement interactive displays and touch-screens with information, images that children can play around with.Have characters which are dressed up and act as if they were from the epoch they represent. They will tell the children stories and interact with them, maybe even act out a scene.
Decision Matrix
Criteria WEIGHT CONCEPT A (LAYOUT)
CONCEPT B (AD/PROMOTION)
CONCEPT C (INFORMATION)
DESIRABILITY 30 8 6 9 FEASABILITY 20 9 6 9
MEANINGFULNESS 15 6 7 9
SUITABILTY 15 7 9 9 USEFULNESS 20 8 9 9
Total 100 835 720 1000
Optimized Blueprint
Storyboard
Lateral Thinking
Affinity Map
Affinity MapRebuild
Combine the History Museum & The
Children’s Museum
Create a kids section that is sound proof
&Interactive
Hire a Service Design Team to change
everything about the museum
Make the museum a maze that people
how to discover clues as to which Path to
get out
Make museum a huge rollercoaster or
ride. Have reenactments or robots acting the
events.
Make a mini city of Savannah with dirt
roads
Rebuild the building so that trollies actually
pass through the museum
Lower ceilings, change floors, tear
down walls and make flow more simple
Build a tower in the middle of the building with a spiral staircase
that lets people overlook the entire
city
Divide the museum up into smaller spread
out locations
Have one building for each war/era
Create a traveling exhibit for other cities
around Savannah
Expand the museum to two locations so
that the other can be set in the period of
when Savannah was founded
Build a small railway that links the two
museums
Additions
Add restaurants in the food court
Add a salon or a spa in the front
Completely renovate building and have the exterior more
artsy but with historic aspects
Change all information to digital
monitors that are touchscreen
Hire an interior designer to re-vamp
entire space
Make a play area for the kids with slides
and rides
Create a tunnel under the museum
from the museum to River street to
educate about the past
Create a banquet hall for weddings or
events
Eliminating
Advertising and Sponsorship
Sell the building to SCAD
Close the museum and merge the
current exhibits with the railroad museum
Get rid of the museum altogether
and put clothing stores there
Move all objects exhibited to the
visitor’s center and have them scattered
around.
Sell their collections to independent
collectors or to other museum
Events
Throw a huge event during Black History
Month with speakers, food, drinks, etc.
Have a Halloween themed month where everyone dresses up
as ghost/zombie versions of people
from the past
Add a speak-easy themed bar at night
for adults to enjoy
Allow the space to be used for themed
parties to people that want to celebrate
Savannah’s history as well
Develop a rotating theme and/or exhibits
that will entice people to revisit the
museum
Host carriage races between the
museum and river street
Host an auction for fine antiques from Savannah’s history
twice a year
Host city-wide event every six months to
raise awareness about the museum and celebrate the
city
Add holograms to engage guests
Experience
Have customers take part in the
reenactment
Have museum like a play where customers
have the option to dress up and
participate in telling the stories of the past.
Make the museum a game with different
prizes and levels
Have only hourly tours that take guests through guided
exhibits where both the guide and the characters explain
history.
Hold a fundraiser to redo the museum and bring in new
collections
Create a virtual reality war
experience in which people could
partake in the battles for Savannah from
the past
Make the whole museum an immersive
experience. Like your walking into the past
Have the museum be a time machine and travel back in time to
major events
Renovate
Interactive Exhibit
Scavenger hunt needs to be more
interactive involving changing elements in
the museum when you discover them
More digital/electronic interactions are
needed
Some type of hand held device or
headphones that plays reading
Not taking advantage of current
technology
Papers and knots
3 Coherent Concepts
Transformation Concept #1 - Child Game
Make the museum a maze, where children have to find different things as in a scavenger hunt, they have to discover clues to be able to find a path to get outside.
Transformation Concept #2 - Reenactment
Create a virtual reality war in which customers can take part in.
The visitors would get the role they need to play, and which side of the war they are in, they will be given the historical background and information about the different things that will be happening.
They will have a clear story to represent and a script to follow.
Transformation Concept #3 - Micro TownHave a pretend time machine through which the visitors enter, tour guide explains they will go back in time to old time Savannah.
Visitors enter to Savannah in the past, a mini town with houses and dirt roads, where different actors (dressed up characters) represent and act as people from that era, going on with their daily tasks.
Different actors narrate their stories, or small skits are activated as visitors walk past and tour guide gives explanation.
These tours would be scheduled each hour, if people are there for the tour.
Different houses and environments would be created that will house the different exhibits in a more interactive, immersive manner.
Build a tower that will allow visitors to view Savannah from up top and have a complete view of the city in current time.
Decision Matrix
Criteria WEIGHT CONCEPT A (REINACTMENT)
CONCEPT B (MAZE)
CONCEPT C (TIME TRAVEL)
DESIRABILITY 30 7 6 9
FEASABILITY 20 9 5 5
MEANINGFULNESS 15 7 4 9
SUITABILTY 15 8 5 10
USEFULNESS 20 7 6 9
Total 100 755 535 835
Revamped Service Package
Provide knowledge of the history of Savannah in an entertaining way.
Building- mock Savannah
Employees
Information
Exhibits’ Objects
Advertising and Promotion
All immersive experience
Getting educated with minimal e�ort and boredom
Travel to the past - staged experience
Tower to view the whole city from up top
Employees dressed up as characters from old Savannah
Mock up (mini old Savannah)
Engaging exhibits (look like real places from the past)
Interactions with characters who tell their stories
Skits and acted out storiesObjects place in real interactive environments
Make-believe educating experiences
Time-machine journeyBuilding facades, dirt roads, etc.
Element of surprise and amusement
Core Product Facilitating Services Enhancing Services Di�erentiating Services
Revamped Blueprint
Learn about the
museum
through Yelp
Go to the website
to learn more
about museum
Drive to
museum using
GPS
Park in the
parking next to
the Visitor’s Center
See an
entrance with a
sign: Savannah
History Museum
Walk into the
building
Buy tickets at
counter located
right next to
entrance
Greet tour guide
who is dressed
in olden attire
Get directed to
enter time machine: they will be
travelling to old time Savannah
Travel to the past in time machine
Arrive to XIX
century
Savannah
Witness characters
going about their
daily actions
Visit different
buildings where
they have real
artifacts
Witness soldiers
getting ready
for battle
Interact with
different objects
and spaces
Go upstairs to
the tower to
see the “future of Savannah”
Enter time machine
again to return to
present
Exit time machine
and walk to gift
shop
Buy souvenirs at
gift shop
Pay for souvenirs at
the Gift Shop
counter
Exit building
through same
door they entered
through
Get in car and
drive back to
hotel
Rate museum on Yelp
Greet customers, communicate ticket prices, process their
payment
Greet visitors and
introduce himself
Direct visitors to
time machine
where they will
travel to the past
Welcome visitors
to the past
Accompany visitors
on their travel
and comment
to make experience
more real
Direct customers
to tower to
oversee city
Learn and
practice script
Put on costume
and practice
script and different
skits
Maintain and
update website Payment system
Maintenance and
cleaning of ‘time machine’
Elaboration of
costumes
Stock gift shop
- Phone-App
-Savannah History Museum website-Computer or phone
- Car- Savannah roads-GPS
- Car- Parking spaces
- Entrance- Sign
- Entrance- Door-Sign
- Counter- Ticket Vendor- Ticket- Visitor’s Center building- Money - Tour guide
- Time machine- Tour guide
- Time machine- Tour guide- Lights- Sound e�ects-Fog machine
- Tour guide- Dirt roads- Buildings- Characters
- Characters- Costumes-Props
- Buildings- Building facades- Furniture- Exhibit objects- Characters
- Characters-Costumes- Props
- Exhibit Objects- Buildings
- Tower- Tour guide- View of Savannah
- Time machine-Tour guide-Lights- Sound e�ects-Fog machine
- Time machine- Gift shop
- Gift Shop- Souvenirs
- Gift shop- Souvenirs- Gift shop counter- Gift shop clerk- Money
- Door- Entrance
- Car-Parking Lot- GPS
- Phone- App
Mobile/Website Car Entrance Ticket Counter Time Machine Mini mock Savannah town Time Machine Gift Shop Car MobileEntrance
Create visible
sign to announce
entrance
Dress in epoch’s attire
Maintenance of
mock town
(buildings, dirt roads, etc.)
Act their part
for visitors
Give interesting
information
about buildings
and objects
Act their part
for visitors
Give interesting
information
about buildings
and objects
Process
payment
Put on costume
and practice
script and different
skits
Storyboard
Jackson Woods | Samantha Bennett | Alex Jeffers | Evan Ruszala | Isabella PIneda
THANK YOU