PROJECT REPORT ON CONSUMER BEHAVIOUR COMPUTER
INDUSTRY
COMPUTER INDUSTRY – AN INTRODUCTION
INTRODUCTION — COMPUTER INDUSTRY
Every one knows the time of manual working and now we have different set of
machines for the different work, it makes our work very easy and fast. In these
machines computer is Wonderful invention of the men among the different
machines and result is that today this machine is ready to beat the man mind, but
before this computer was not as it looks and works today. In the age of 1940
computer was invented by Americans for the purpose made easy the chemical
equation, which were used later on in Second World War as atom bomb, for which
equations were firstly made on computers. That time size was very big and
requires a one room space for this machine, but time to time technology
advancement and its necessity in different fields increase it utility and on the other
hand decrease in its size. Today computer is portable that we can wear it on wrist
as wristwatch. That is possible due to of the changes in the IC technology and
result is that today computer is emerged as big industry of the world. Computer
ranked as industry in the age of 1970 in USA and after that in other countries of
world, because it creates the lots of business, employment, business resource,
foreign exchange etc.
TYPES OF COMPUTER INDUSTRY
Computer industry is broadly in two types.
1. Computer Software Industry :- Computer software means all those application
programs, which we cannot touch but see and computer software industry means
that providing the business opportunities and employment in the field of computer
software development.
2. Computer Hardware Industry :- Computer hardware means all those parts,
which we can touch and see and computer hardware industry means that providing
the business opportunities and employments in the field of computer software
development.
COMPUTER INDUSTRY - MAJOR PLAYER IN INDIA
Computer industry has the number of player in each software and hardware
industry in the world. Now we have a look over the major players of this industry
in India. They are: -
SOFTWARE INDUSTRY HARDWARE INDUSTRY
TCS INTEL
WIPRO SEGATE
INFOSYS HP
HCL HCL
CISCO MICROTEK
COMPUTER INDUSTRY - THEIR SHARE :-
In USA Computer industry shares the 48% of the total income where as in
INDIA it shares only 12% of the income and major portion goes to software
industry.
In USA Computer industry provides the employment about 5.5 Iakhs and in
INDIA 78 thousands approx. yearly and also the major portion goes to
software industry.
In USA 62% of population is dependent on the computer industry and where
as in INDIA this ratio only is 8% of population.
In INDIA computer industry shares the 10.9% of Export in form of software
industry and 20 % of Import in form of hardware industry.
In India only the 6-computer hardware companies and 13 computer software
industry companies are listed in Indian stock exchanges.
Today the computer industry shares the 28.9% of the total of world income.
Today INDIA have 5computer behind 100 peoples and whereas in USA
ration is 98 computer behind 100 people.
AN INTRODUCTION - DIFFERENT PROCESSORS BRANDS
INTRODUCTION
Everyone related with the IT or Infotech knows that a processor is the one a chip
“heart of the computer”. There no. of companies that’s provides the sales support
services and product services worldwide. In India there are only no. of companies
that’s provides the computer processors for the home PC and as well as for the
office use. The each of the companies having the set of different processors that’s
are segmented on the basis of price and technology. Because in the computer
processor market the price and technology plays the interchangeable role, but the
technology advancement creates a mark able and vital role as competitive weapon.
The different companies that are present in India, They are follows :-
COMPUTER PROCESSOR COMPANIES IN INDIA
INTEL
AMD
CYRIX
CELERON
In India there is only four companies is exist, but present scenario tells about only
the three companies except Celeron because it’s near about to end from the Indian
processor market.
ABOUT INTEL
Intel is the world first, largest processor manufacturing company. Intel was
established in the age of 1960 with its first product a computer processor named
with 8080 and after that in every decades Intel launched the many versions of the
processor named in number terminology i.e. 8084, 8085 etc till the age, of 1980’s
After 1980’s Intel uses name terminology of processor named Pentium—I,
Pentium— 2 etc. With the advancement of technology in IC’s technology for the
personal computers. After 1995 along with the processor and chipset Intel
launched the motherboards and other networking peripheral i.e. Hub, Web-
Camera, VGA cards and Network cards. After that Intel launches the processor for
the PC as welt as for the servers named XEON and for notebook computers named
Pentium—4 M. Intel keeps the range of products of different segments to meet out
the competition and change. Intel R & D division is continuously engaged to come
out with the latest state of the art product in the IT hardware sector. Today Intel is
world’s only company that produces more than the 8 hardware devices for the
computer with world best rated technology.
SOME UNIVERSAL TRUTH ABOUT INTEL:- WHERE DOES INTEL
STAND
Intel is the 4th known brand In the world and 2nd in the world Infotech
scenario.
Intel comes under the list of top 10 companies of the world.
Intel is first, largest and ranked as number one processor and chipset
manufacturing company in the world.
Intel has presence in 45 countries worldwide but has representatives in 22
offices around the world.
Intel is only Company that has the first largest investment in IT Hardware
Sector.
Intel is an ISO—9001 and ISO—9002 company.
Intel employs approximately 80,000 people in 45 nations worldwide.
Intel satisfies the approx.92.5% of the IT people worldwide.
Intel is only World Company that produces more than 8 devices of
computers.
Intel is only world company that produces the all type of processors i.e.
server processors, PC processors, notebook processors etc.
Intel have their alliance and premium provider in each of operating country.
In India Intel enjoying the approx. 93% market share of IT hardware since
1998.
ABOUT INTEL IN INDIA
In India Intel enjoying the approx. 93% market share of IT hardware since 1998.
Intel products in India in age of 1980’s but with their representatives in 1997. Now
in India Intel have one head office and two marketing office whose address are
below.
Intel Head Office in India : -
INTEL INDIA TECHNOLOGY PVT. LTD.
136, Airport Road, Banglore 560017
Intel Marketing Office in India :-
INTEL TECHNOLOGY INDIA PVT. LTD.
45, Tech Park, Mumbai
INTEL TECHNOLOGY INDIA PVT. LTD.
Gresco Corporate Center, Nehru Place, New Delhi
INTEL - PRODUCTS
INTEL has number of products that are used worldwide computers. They are
:-
Processors
Mother boards
Chipsets
Communication devices
Storage products
Intel processors are bringing desktop and notebook computing to new levels of
speed and convenience, and extending Intel® Architecture to new levels of
technical computing performance, offering you all the compatibility and reliability
you’d expect from Intel.
Highlighted Processors products of Intel are: --
INTEL — STRATEGIC ALLIANCES AND PREMIUM PROVIDERS
INTEL has eight strategic alliances worldwide and premium providers are
exclusive of operating country those provide the sales support services and product
services worldwide. They are: -
STRATEGIC ALLIANCES
BEA Alliance
IBM And Intel
Microsoft And Intel
Broad vision Alliance
Oracle Alliance
SAP And Intel
SAS And Intel
Intel i2 Alliance
Premium Provider in India Provides
TCS Customized Business Software’s
IDBI Financial Assistance
N ICON SYSTEMS Hardware Assistance
KARISHMA SOFT Doctors Software
HCL Assembler
HP Assembler
ABOUT AMD
“The era of technology for technology’s sake is behind us. Innovation driven by
real customer needs — ‘customer-Hector Ruiz
Founded in 1969 and based in Sunnyvale, California, AMD provides
microprocessors, Flash memory devices, and silicon-based solutions for our
customers in the communications and computer industries worldwide.
However, our focus goes beyond integrated circuits and transistors. AMD is
committed to helping our customers — and their customers — take advantage of
the phenomenal capacity of silicon to add value and help differentiate their
offerings. To that end, AMD products are developed with customer needs always
in mind and not for the sake of innovation alone. Stated more plainly, it means that
AMD exists to provide real solutions for real customer problems that exist in the
real world today. AMD refer to this philosophy as “customer-centric innovation”
and it represents the guiding principle behind everything.
AMD provide the different solutions in: -
Recommended motherboards.
Cooling solutions.
Power supplies.
Storage devices.
Chipsets.
Communication devices.
AMD PRODUCT — PROCESSORS
AMD PRODUCT - MIX
AMD has number of products at their different percentage as their product mix.
Products %age
Processors 65%
Mother Boards 18%
Chipsets 10%
Communication Devices 5%
Storage Devices 2%
AMD – LOCATIONS
AMD has manufacturing facilities in the United States, Europe, Japan and Asia,
and sales offices in major cities around the globe. Founded in 1969 and based in
Sunnyvale, California, AMD had revenues of approximately $2.7 billion in 2002.
A truly global company, AMD derives more than half of its revenues from
international markets. Shares of the company trade on the New York Stock
Exchange under the symbol AMD.
One AMD Place
P.O. Box 3453
Sunnyvale, California 94088-3453
(408) 749-4000
TWX:910-339-9280
TELEX:34-6306
AMD SUPPORT SERVICES
AMD provides the support services to their consumers, to get the maximum
consumer satisfaction. The services are: --
After sales services.
Warranty and credit facility.
Services by premium provider in each country.
The download area offers software, drivers, plug-ins and other utilities for
your products,
Quickly locate a variety of product support information throughout the
Technical Support site.
AMD - FLASH BACK
May 1, 1969 - AMD incorporates with $100,000.
September 1969 - The company moves to new headquarters at 901
Thompson Place, Sunnyvale.
November 1969 - First good die emerges from Fab 1, the Am-9300, a 4-bit
MSI shift register.
1970 - First proprietary product introduced, the Am-2501.
January 1973 - First overseas manufacturing base in Penang, Malaysia, in
volume production.
1975 - AMD enters the RAM market with the AM-9102.
April 1987 - AMD and Monolithic Memories Inc. agree to merge.
March 1991 - AMD introduces the AM386 microprocessor family, breaking
the Intel monopoly.
February 1992 - Five-year arbitration with Intel ends, with AMD awarded
full rights to make and sell the entire Am-386 family of microprocessors.
April 1993 - First members of the Am-486 microprocessor family are
introduced.
January 1994 - Compaq Computer Corp. and AMD form long-term alliance
und which Am486 microprocessors will power Compaq computers.
March 10, 1994--Federal court jury confirms AMD’s right to Intel
microcode in 287 math coprocessor trial.
1997 - AMD introduces AMD-K6 processor.
1998 - AMD and Celeron announce long-term alliance to develop copper
2001—AMD introduces AMD AthlonTM XP processor.
2001—AMD introduces AMD Athlon MP dual processor for servers and
workstations.
2002—AMD introduces first Flash memory device based on Mirror BitTM
architecture.
2003—AMD introduces AMD OpteronTM processor for servers and
workstations.
2003—AMD introduces AMD Athlon 64 processor for desktop and
notebook PCs.
2003—AMD introduces the AMD Athlon 64 FX processor, enabling
cinematic computing on the desktop
WORLDWIDE LOCATIONS OF THESE COMPANIES
These companies having the presence over 45 countries but has representatives in
offices around the world. They are: -
Asia Pacific Region Europe Middle East & Africa Region
Australia Belgium
China France
Hong Kong Germany
India Ireland
Korea Israel
Singapore Poland
Taiwan Russia
Sweden United Kingdom
Latin America Region North America Region
Chile United States
Brazil
Costa Rica Japan
Mexico Tokyo
Project Report on Intel Processors Vs. AMD Processors
RESEARCH OBJECTIVES
After the formulation of the problem for the study and the having the significance
of problem we have the some of the research objectives for that we are doing the
study’ because with out any objective nothing is to be a study report. The research
objectives of this study are as below stated: -
First and utmost findings the consumer and business buying behavior
for Processors.
Perception and awareness level of all companies in the market.
Determination of customer satisfaction level in regard to various brands with
Intel.
Factor affecting the buying behavior of processors.
Physical distribution of these companies competing with others.
Difference between these companies in terms of product attributes.
Find out the consumer and business target groups.
To know the consumer and dealer profile of these companies customer and
dealers.
Identify the problem of consumer and dealer with these companies.
Taking the suggestions and complaints of the consumer and dealer.
So that we are taking these some of the research objectives on which our study is
based.
PRELIMINARY INVESTIGATION
After getting through of the research objectives now we go through step of the
preliminary investigation to find out the necessary information to fill out the
objectives of the study. The information expected to be collect on the basis of the
preliminary investigation are: -
The various brands and available companies in the market.
The various feature of various brands competing with the Intel
List of all dealer and auth. assembler in New Delhi.
Various promotional, marketing, advertisements, sales activity and physical
distribution of these companies.
Competition in terms of price and technology between different brands.
Future marketing plan from point of competition.
List of strategic alliances and premium providers and their services.
Mapping of buying behavior.
So that to fill out the objectives of study I have done the preliminary
Investigation on overstated defined points and after that a list of needed
information prepared in next chapter.
REVIEW OF EXISTING LITERATURE
To study the buying behavior it necessary to aware with the market change in few
years, because day by day the awareness of the computers is growing bind along
with that the entry of new players in the market grow rapidly. That has drastically
hits the traditional processors market and makes the many changes in the few
years. As to in the processor market the change is not only due to of competition
but along with the change of technology. To see the market changes in few years
we have to go through with the existing literature of processor market. In the
computer studies as to not of such of studies are done only of few studies were
done regarding computers and their perspectives by foreign as well as by the
foreign writers. So some of the content can be used for this study, the few studies
are used they are: -
DR. S.P Joseph, “Computer and Human — Relation of IC and Blood”,
A.M.K. University, South Africa, 1998.
Louis. E. Frenzel, “Computers — Futures Man By Man”, Parsons
Electronics, USA, 2001.
Dr. A.K. Shiva “Computer Impact over Human lives”, Banglore
University, India, 1998.
Mr. Arun Jain, “Customer Satisfaction Level of Intel Products”, Trainee at
INTEL, G.G.S. University, 2002.
The some of useful and meaningful point of existing literature for this study
are: --
Customers of the processors are not only interested to the price but they
pay more stress towards the advancement of technology for easy and
speedy work.
Computer has made greater impact over human lives rather than the other
technology invention and advancement.
Computer is another name of change, with that in each one or two years in
computers technology changes is not a big and new thing.
Initially computers only provide the limited range of services but today we
can not think any service without computers.
Till 1960 computers have the presence only in 5 countries around the
globe but today approx. each and every country of world have computers.
So these are the extract of the computer literature that is useful towards the
solution of buying behavior.
FOCUS OF STUDY
Satisfaction is a person felling of pleasure or disappointment resulting from
comparing a products perceived performance in relation to his or her
expectations. So this study mainly focuses on: -
The satisfaction level of customers the study based on the feedback
collected from the filled questionnaire.
Whether the customer is satisfied with the supplied product and not.
If customer is satisfied up to what extent and if is not satisfied why. What
is the reason behind this?
Factors that affect the buying behavior as well as the customer satisfaction.
How customer taste and preferences affects the company marketing
strategy.
How company is able to cater the demand and need of different target
groups.
FUTURE SCOPE OF STUDY
This study report has scope of understanding the different aspects of buying and
this can be used in future for further study for: --
To understand the future demand of consumer and dealer
To understand the future processor market characteristics.
For making of better competition strategy in changing environment.
Future marketing war and promotional plans decisions.
For the study of future buying behavior affecting factor prediction.
To check the customer satisfaction and brand awareness.
Suggestions and complaints can be considered for future products.
So, those are the points of the future scope this study, in which this study can be
used.
RESEARCH METHODOLOGY
INTRODUCTION
The research is a systematic, collection, recording and analyzing of data about the
problem relating to the marketing of goods and services, It involves the diagnosis
of information needs and the selection of relevant inter-related variables about
which valid and reliable information is gathered, recorded and analyzed.
This chapter of research methodology of report consisting of the series of steps of
research process for the study “BUYING BEHAVIOR OF COMPUTER
PROCESSORS”. This chapter consisting of the research process in both the
aspect i.e. consumer buying behavior and business buying behavior for different
computer processors. Along with this it explains the all of the research tools from
collection of data till analyzing of collected data.
Sample Size :
Sales Persons : 7
Dealers : 20
Consumers : 55
Sampling Method : Convenience Sampling.
Data Collection : Primary & Secondary Data.
DATA COLLECTION
After making of the list of the needed information, source of data and the
sampling plan the next step is taken out for the collection of data. In this study of
the data is collected from primary as well as secondary data. The details of the
source of the data are :
Primary & Secondary Data.
Primary Data : Primary data are collected with the help of :
Questionnaire, Survey and feedback form.
Through interviewing of consumer and dealer.
Product supplement and Manual.
Product warranty cards.
Secondary Data : Secondary data are collected with the help of :
From the books and journals of Intel.
From the site www.intel.com, www.amd.com www.computertoday.com
Information from different officials.
From the magazines and newspapers article of Intel and others.
ANALYSIS INSTRUMENT
After identify the variables and other factor on that basis the data is to be
analyzed it is necessary to identify the tools and instrument through which the
analysis of data is to be done and presented. So that it lead to the meaningful and
good results from the analysis. In this study, we use the following instrument of
analysis of data :-
Tables
Graphs and Charts
Ratios
Ranking
Percentage
MACRO ANALYSIS
Most of the owners belongs to the income group of 300,000 and student
category but on the other hand dealer have turnover around Rs. 15,00,000.
85 % respondents have the PC and on other hand only 5% have the laptop
computer own and in that 92 have Intel Based processors.
97% are aware and performance about the Intel Brand and only 2% are
aware about the AMD Processors.
90% are overall satisfied with the Intel Processors but on the other hand
AMD have the 5% of the overall customer satisfaction level.
74% of the population says that the effective product education and
supplement is to be supplied with the product and 90% of the Population
know about the Intel service providers and overall satisfied with that.
92% of the population are strongly agreed that Intel uses the world best
Technology in their processors.
84% of the population considered the technology first while purchasing
the processors and the consumer perception about speed, company,
technology, after sale service, warranty policy and price is excellent.
Friends and family members have the more influence in buying decision.
95% of the Intel Dealers says that the Intel have the maximum sale, most
population, customer satisfaction than others.
88% of the dealers are the authorized dealer of Intel and they deal in
genuine Intel Products.
Dealers say our 92% customers are satisfied and Intel influences the
choice of consumers rather than the other brand in the market.
Dealers says the frequency of visit of Intel supervisor is mostly 2- 4 days
in a week and 80% of the dealer are unsatisfied with the promotional
activities of Intel and provides the marketing support to big dealers only.
91% of the dealer grades the Intel as the first position among other brands.
BUYING BEHAVIOR — FINDINGS
The most preferred and strong points are observed and find during the study are:
Intel products have the more customers irrespective of other competitors
i.e. AMD.
Intel premium providers are very happy with the Intel business criteria.
As the advertisement expenses of Intel are very low but in comparison to
others the brand awareness of Intel is very high.
In India Intel is only company that providing the Laptop products and
other accessories up to latest technology and also the number of range of
products in laptop computers rather than other companies i.e. AMD and
Cyrix.
Intel divides its buying behavior consumer and business buyers in SMB
unlike other competitors for facilitating the quality products and services.
Friends and family members influence respondents more advertisements
have comparatively less influence on buying decision. Relatives have
negligible influence on purchase decision.
Irrespective of price the technology and speed are most preferred element.
Perception of consumer about the attributes like product, company,
technology is favorable to Intel.
The main problem of consumer is find to be the price of product
irrespective to others competitor i.e. AMD and Cyrix.
The main problem of dealer is find to be that no advertisement assistance
any other sales promotional and discount schemes for dealers.
The customer satisfaction of Intel consumer and dealer is remarkable in
comparison of other competitors.
RESPONDENT COMPLAINTS
The complaints that are encountered during the study period from dealer as
well as customers in suggestions columns of questionnaire are: -
The first ever complaint of Intel product is that price of all product in
comparison to other is very high.
Consumer says Intel gives 5-year warranty on their product but dealers
gives only for 1 year.
Number of Advertisement on television is very less.
Intel after sale service towards laptop products is not satisfactory.
No range available for laptop products in any of brands.
Intel after sales service is not satisfactory.
Procedure for replacement of product is very lengthy and it takes lots of
time.
Service cost of premium provider is very costly and not satisfactory up to
cost.
Dealer says any company does not give the advertisement assistance.
Intel attitude towards sub — dealer is not up to remark.
Dealer says that sales and promotional activities are not satisfactory.
RECOMMENDATIONS
As the recommendations that are given by the dealer and consumer in
suggestions columns of questionnaire for Intel are: -
As price is most preferred attribute, so prices of product should be reduced
as to make price competitive.
After sales service should be improved, by the arrangement of authorized
service centers and dealers.
More advertisement should be given on television, newspapers etc. and
based on children’s and family members.
The Company should provide promotional schemes & discount scheme to
satisfy the consumers.
Advertisement for business buyers should be given and advertisement
assistance should be given to dealers.
Service of premium providers should be in reach of each user by reducing
the prices and more service centers should be opened.
Intel should sponsors the T.V. programs, films and public services to
promote the brand.
The company should promote its brands so that the target consumers hear
its name about the technology.
The number of Authorized whole seller and dealer should be increased.
The more support should be given to authorized assemblers.
LIMITATIONS OF STUDY
Though every effort was put in to make this report authentic in every sense, yet
there were few factors, which might have their influence on the final report.
Hence limitations of the study are: -
This study is based on the primary data and observations; hence the
probability of personal bias cannot be over rule.
Limited time is also a limitation due to much of the dealer and target
consumers are not to be surveyed.
This study is conducted only in some part of Delhi due to of limited time
constraints, so that results are confined to that area only.
Data could not be collected correctly as sometimes respondents did not
respond seriously to the questions an d their response may not reflect the
real picture.
Some times the dealers does not respond correctly due to of business time
and due to of ill mood for conversation but tries to make possible and
unbiased. Respondents, no matter, how honest they, normally do not
exhibit their attribute and this kind of study retains such limitations.
In-co-operation of few dealers and consumers is another limitations of the
study.
Major limitations number of respondent was very small which may not be
true representative of population.
CONCLUSION
In Delhi near about all dealers and retailer of computer hardware deals in
Intel Processor.
Latest Technology and speed are the first attribute of choice of consumer
and dealers.
All companies divides its buying behavior consumer and business buyers
in SMB unlike other competitors for facilitating the quality products and
services.
Dealer says if promotional activities and advertisements are to be
increased then sale can be increased.
Discount schemes and gifts should be introduced for big Dealers.
Credit period should be allowed.
Consumer buyer decision mainly influenced by the friends and already
user views.
Mostly consumers are interested in buying the computers during budget
time.
Most of Intel based PC and laptop are happy with their performance.
Most of consumers are waiting for the other range of processors.
Most of the consumer preferred the technology and speed first rather than
the price and advertisement.
Please Tick () on Choice: -
QUESTIONNAIRE – CONSUMER
1) Do You Own A Computer?A) Yes B) No 2) If No — Which Processor Based Computer Would You Like To Purchase
A) Intel B) Celeron C) Cyrix D) AMD
And Specify Why ___________________________________________.
3) If Yes Please Specify Type of Computer?
A) PC B) Notebook C) Server
4) For Whom Did You Buy PC?
A) Personal B) Spouse C) Children
5) Which PC Do You Own?A) Assembled B) HCL C) HP D) Acer6) Which Processor Your Computer Own?A) Intel B) Celeron C) Cyrix D) AMD
7) Specify Why This ___________________________________________.
8) Which processors uses The World Best Technology In Their Products
A) Intel B) Celeron C) Cyrix D) AMID
9) Performance Of Your Computer With above specified Processors IsA) Excellent B) Very Good C) Good D) Poor E) Fair 10) Have You Ever Avail Service Of any processors PremiumA) Yes B) No
If Yes Specify Name _______________________________________
11) Product Education And Supplement With The Product.A) Manual B) Warranty Card C) Credit Facility D) All Mentioned
12) Would You Recommend Any Person To Purchase which Processor?
Specify Name ______________________________________________.
13) Which Factor You Consider Most While Purchasing A Processor
A) Price B) Speed C) Company image D) Technology
14) What is Your Perception About The Following Factor of computer
Processors.
Factor Excellent Good Poor Can’t Say
Price
Speed
Company Name
Technology
After Sale Service
15) How Did You Came To Know About different brands of processors.A) Friends B) Family C) Advertisements D) Dealer
16) What is The First Word That Comes In Your Mind When You Hear About
any processors brand.
__________________________________________________________
17) Do You Remember Any processors Advertisement
A) Yes B) NoIf Yes:—A) Intel B) Celeron C) Cyrix D) AMD
Also Specify Media _____________________ Place _______________
18) Do You remember The Punch Line of any processors brand
A) Intel B) Celeron C) Cyrix D) AMD
Specify ___________________________________________________.
19) Any Suggestions And Complaints
Respondent Profile —
First Name _________________ Last Name ________________ Age _______
Address ______________________________________________________ City
_________________ Pin _______________________________________
Phone No ______________ Mobile No _____________ E-Mail ID __________
Profession
A) Student B) Business man
C) Service man D) Self Employed Annually Family Income ( More than)A) 100,000 B) 150,000 C) 200,000 D) 300,000
Signature
1) Are YouA) Dealer B) Sub Dealer C) Retailer D) Sub Retailer 2) Which Brand Of Processor Based Computer or Processor Do You Deal
A) Intel B) Celeron C) Cyrix D) AMD
3) Which Brand Of Processor Based Computer or Processor is Popular, Most Demanded
A) Intel B) Celeron C) Cyrix D) AMD
4) Why It Is Popular Or Demanded Most?
Please Specify _____________________________________________.
5) Which Type of PC Do You Own?
A) Assembled B) HCL C) HP D) Acer
6) Are You Authorized Assembler Of any processor brand
A) Yes B) No
If “YES “please specify
A) Intel B) Celeron C) Cyrix D) AMD
7) Are You Authorized Assembler Of any Assembled PC
(if Yes Then Specify )
A) HCL B) HP C) Acer
8) Which Processor Have the Maximum Sale At To Your Shop?
A) Intel B) Celeron C) Cyrix D) AMD
9) Your Opinion About The Performance Of Computer With computer Processors is
A) Excellent B) Very Good C) Good
D) Poor E) Fair And Which
A) Intel B) Celeron C) Cyrix D) AMD
10) Rank The Following Brand Of Processor As To Your Perception
(From A to D)
11) Please Specify To Which fou Influence The Choice Of Customer
A) Intel B) Celeron C) Cyrix D) AMD
12) The Choice Of Customer Towards Branded System
A) Always B) Some Times C) Mostly D) Never
13) Which Factor You and Customer Consider Most While Purchasing A
Processor
A) Price B) Speed C) Company Image D) Technology14) Frequency Of Visit Of any brand Supervisor (In a Week)
A) 1—2 B) 2—4 C) 4—5 D) 5—6
And Whom
A) Intel B) Celeron C) Cyrix D) AMD
15) Which Provides You Necessary Marketing MaterialA) Intel B) Celeron C) Cyrix D) AMD
16) If Yes Please Specify
A) Board B) Hoarding C) News Paper ad Support
D) Glow Sign Board E) Pamphlets F) Other
17) Which Provides You Ever Any Promotional Schemes
A) Intel B) Celeron C) Cyrix D) AMD
18) Please Specify Type _______________________________________.
19) Would You Recommend Any Person To Purchase Which Processor?
A) Intel B) Celeron C) Cyrix D) AMD
20) Any Suggestions And Complaints
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________