8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 1/21
Padmashree Dr.D.Y.Patil UniversityPadmashree Dr.D.Y.Patil University
Department of Business ManagementDepartment of Business Management
Presentation Topic
PROMOTION
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 2/21
Group MembersGroup Members
Ms .Apeksha Ghokshe
Ms.Mrunal Meshram
M
s.Shweta RawoolMs.Deboshree Datta
Ms .Amruta Navale
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 3/21
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 4/21
The promotion CycleThe promotion Cycle
SENDER
MESSAGE
RECEIVER
FEEDBACK
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 5/21
PromotionPromotion MarketingMarketing
Communication MixCommunication Mix
Promotion Objective:
Inform
Tell the consumer about the product Remind
Give out items with company or product name and logo
printed on them
PersuadeCompanies change their products hoping new customers
will buy
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 6/21
What are the 4 most common types of What are the 4 most common types of
promotion?promotion?
Advertising
Direct Marketing
Personal selling
Sales Promotion
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 7/21
ADVERTISINGADVERTISING
Advertising originates from the latin word adverto :
means to turn around.
Advertising is bringing a product (or service) to the
attention of potential and current customers.
Advertising is focused on one particular product or
service. Thus, an advertising plan for one product might
be very different than that for another product.
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 8/21
Advertising has the following features :Advertising has the following features :
Advertising involves cost
Advertising has a message
Advertising is non-personal
Advertising is sponsored
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 9/21
Advertising MediaAdvertising Media
Print Media
Visual Media
Audio Media
Audio Visual Media
Internet Media
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 10/21
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 11/21
DirectDirect MarketingMarketing
Direct marketing is basically business from
manufacturer to consumer without the involvement of
middlemen.
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 12/21
Types of Direct MarketingTypes of Direct Marketing
Direct Mailing
Email Marketing
Tele marketing
Voicemail
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 13/21
SALES PROMOTION
An Activity designed to boost the SALE of a PRODUCT.
BY- Advertising, Free Sample Campaign, Free gifts Door-
to-door calling etc.
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 14/21
Methods of Sales Promotion
Price Promotion
Coupon
Gift with Purchase
Money Refunds (Rebates)
Competition & Prizes
Buy one Get one free
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 15/21
Public RelationPublic Relation
A variety of programs designed to promote to protect a
companies image or its individual product
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 16/21
Functions of Public Relation:Functions of Public Relation:
Press Relations
Product Publicity
Co-operate Communication
Counseling
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 17/21
Important Role of Public RelationImportant Role of Public Relation
Assisting in the launch of new product
Assisting in repositioning a mature product
Building interest in product category
Influencing specific target groups
Building the cooperate image in a way that reflect
favorable on its products
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 18/21
AIDA modelAIDA model
Attention:
Firms cannot sell products if the members of thetarget market do not know they exist. As a resultthe first major goal of any promotional campaign is
to attract the attention of potential customers.
Interest:
Attracting attention seldom sells products.Therefore, the firm must spark interest in the
product by demonstrating its features, uses, andbenefits.
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 19/21
ContCont
Desire:
To be successful firms must move potential
customers beyond mere interest in the product;
G
ood promotion will stimulate desire by convincingpotential customers of the products superiority
and its ability to satisfy specific needs.
Action:After convincing potential customers to buy the
products, promotions must then push them
towards the actual purchase.
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 20/21
BibliographyBibliography
www. wikipedia.com
www.tour2u.com
www.google.com
www.managementhelper.com
Books:
Marketing Management;
Philip Kotler Marketing Strategy
8/7/2019 PROMOTION final PPT
http://slidepdf.com/reader/full/promotion-final-ppt 21/21
THANK YOU