PROPAGANDA POSTER
crash course
Social Studies for 10th EBGTeacher: Mauricio Torres
Propaganda vs. Advertising
What is a poster? Elements in a propaganda
poster What is my goal? Samples
Agenda/Topics To Be Covered
It is a very common mistake when people refer to advertising as “propaganda”.
The difference between the two is the following:◦ Advertising tries to sell a
product or service in order to create a profit.
◦ The objective of propaganda is to spread ideology, usually political or religious, without the intention of a profit.
Propaganda vs. Advertising
Poster: a sign posted in a public place as an advertisement or propaganda;
Propaganda vs. Advertising
Elements in a propaganda poster
Title Copy Brand
Contact details
Central Image
Slogan
Elements in a propaganda poster
This is a very important question. Why? Because it is the main idea that we are trying to get through to our audience.◦ Am I trying to sell something? What is that
something?◦ Convince someone to follow an ideal? What is that
ideal?
More importantly:◦ HOW DO I COMMUNICATE THAT IDEA THROUGH?!
What is my goal?
Samples Where is the title?
Ps: find the spelling error!
Samples Where is the copy?
Samples Which is the central image?
Samples Where is the contact info?
Samples Where is the brand
logo?