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PRO SPECTUS
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Vision ...................................................................... 01
Directors Message ................................................. 02
Mission ................................................................... 03
Director Academics ............................................... 04
Arch P edagogy ....................................................... 05
Acad emics @ ARCH Acad emy ............................... 06
Flexible Lear ning ................................................... 08
St udent Activities .................................................. 09
Awa rds & Recognition............................................ 10
ARCH P erspective.................................................. 11
Ca mpus Accommodat ion........................................ 14Our Ca mpus - Inside and Outside ....................... 15
Affiliation & Authorisation ................................... 16
J aipur - The Pink Cit y ...........................................19
Facult y of International Programmes in
Art , Design & Management ................................... 22
Programme Foundation Studies in
Art & Design
P rogramme P athw ays Foundation Design........ 24
Programme - BTEC Level 5 HND in
Fashion & Textiles ............................................. 26
P rogramme P athw ays - Fashion Design ..............27
Textile P roduct D esign ..............32
Programme - BTEC Level 5 HND in
3D Design ............................................................. 36
P rogramme Pa thw ays - In t erior Design ............. 37
J ewellery D esign ..............42
Cra f t P roduct Design ..............45Lifestyle Accessories Design .... . . . . . . . . . .47
Programme - BTEC Level 5 HND in
Graphic Design ................................................... 50
P rogramme Pa thw ays - Gra phic Design .............51
Design Communication ............. 53
Programme - BTEC Level 7 Extended Diploma
in Strategic Management & Leadership ......56
P rogramme P athw ays- Design Mana gement .......57
Strategic Management & Leadership.......58
Faculty of Vocati onal Studies in Design ............... 60
P rogramme P at hwa ys - Fashion ........................ 61
Texti le .........................63
P rogramme P at hwa ys - In terior ........................ 65
P rogramme P at hwa ys - J ewellery ........................ 67
Faculty of Commerce and Management Studies .. .70
P rogramme - BB A .............................................. 71
P rogramme - B.Com ........................................... 72
P rogra mme - MA/M Sc./M.Com (GP EM)...........73
Facult y of Visual ArtsP rogramm e - BVA ............................................. 76
Faculty o f Short Term Prof essional Courses ..........78
P rogramm e - Edexcel Assured Cert if icat ion .........79
LCCI Cert i f ica t ion .........86
Project Cell - Design DevelopmentConsultancy ......................................................... 88
J a ipur Metro ........................................................... 89
Project Execution .....................................................91Cra f t D esign Int ervention ...................................... 96
DCH Skil l Upgrada tion.......................................... 97
CII Cera G lass Event 2012..................................... 98
Resea rch & Development ........................................99
U K I E R I ................................................................... 101
In ternat ional Linkages .......................................... 103
Indust ry & Govt. Linka ges .................................... 105
Celebrities at Arch ................................................. 107
Advisory Boa rd Members ...................................... 109
Faculty Members .................................................... 113
Visiting Fa culty ...................................................... 119
AIEED Admission Guidelines .............................. 120
The Applicat ion Form ............................................ 121
Entrance Exam........................................................ 122
Admit Ca rd Online Exams ................................... 123
Terms & Condit ions .............................................. 125
Notes ....................................................................... 126Map ......................................................................... 128
PROSPECTUSNAVIGATION
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VISIO NTo empower individua ls t o
unlea sh their na tura l potentia l
for holistic creation through
positive th ought a nd a ction.
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FOURTEE N YEARS - Eventful, remark-
able, pioneering, trailblazing, an enumera-
tion of endeavours & achievements,
challenges welcomed and faced with belief & great
energy, a revelat ion of exemplary versatility, in-
spiring, strengthening, successful....
The world is getting sma ller da y by da y, with
technology play ing a great part in the percep-
tua l change. H igh speed communicat ion, cul-
tura l excha nges, exchange of informa tion, easeof tra vel, the raising of awa reness of G en
Next to collaborat ive possibilities tha t were
not possible or even visible only a few yea rs
a go - th e challenge seems to be in keeping up
to the speed a t w hich w e are progressing.
And Knowing when and how much to slow
down. We are a wise a nd a ncient civilizat ion
wh ich ha s contr ibuted immensely to the
growth of human kind. The world continues tolook towar ds us for sa nity a nd direction. We
ha ve much to do.
Gr eat education in design and a rt is made pos-
sible through t he fusion of a great environ-
ment a nd th e ethos and contr ibutions of a
dedicat ed, innovative an d energetic academic
community; empathetic experienced faculty
and technical staff interacting and working
hand in ha nd with students who are respon-
sive to encouragement a nd a sk questions, and
a re keen on explorat ion & discovery.
The Arch Academy of D esign is just su ch anenvironment, fully encoura ging, supporting
and nurturing, and a imed at creat ing design
professiona ls and ent repreneurs w ith th e sen-
sitivity, and t he ability to eventua lly con-
tribute to societal needs in a fully aw ar e and
insightful man ner. ARCH further seeks to in-
stil collaborative skills in its student s, thr ough
an int erdisciplinar y an d interactive learning
process incorporating an d unifying some of t hecontextua l values a nd contents of local kn owl-
edge systems w ithin emerging modern con-
cepts.
In t he larger a rena, our collaborat ive allian ces
with global partners, international universi-
t ies and the industry a re being translat ed into
student an d fa culty excha nges, classroom proj-
ects, internships, placements a nd progression.
This P rospectus provides comprehensive in for-mation on al l under gra duate, post gra duate
as w ell as r esear ch and employa bility oriented
short programs offered at ARCH for nat iona l
and international students and professionals.
I look forwa rd t o welcoming you to our Ca m-
pus, and wish you all success in your chosen
program of study.
Archana SuranaFounder & Di rector
DIRECTOR'S M ESSA G E
In the larger arena,
our collaborative
alliances with
global part ners,
international
universit ies and
the indust ry are
t ranslated into
classroom projects,
internships and
placements.
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B e a n interna tiona lly recognizeddesign institution nurturing indi-
vidua ls, especially Ind ian youth, to
develop as innovative professionals
a nd ent repreneurs employing in-
digenous knowledge and resources
tha t rea ch out t o global ma rkets
w ith new a ge design sensibilities.
Crea t e an env ironment tha t
nurt ures t he 'empow erment'
of th e individua l a nd society
for inclusive growth, including
th e esta blishment of a selfdefinition for w omen t o emerge
a s entr epreneurs for socia l cha nge.
B uild on a n impecca ble founda -
tion of collabora tive research a nd
lea rning ba sed on a w ide spectr um
of disciplines t o develop a nd im pa rt
lea rning in t he best w a y possible.
Enr ol students of diverse identi-
ties an d cultura l cont exts an d pro-
vide a lea rning experience tha t
inspires a nd prepar es them for
lea dership roles, cha ra cterized by
creative thinking, innovation andthe a bil ity to tra nsform t he future.
M ISSIO N
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We are in th e midst of a sea of chan ge. We are
a lso fortuna tely in the process of reflection an d
meditat ion on ma ny t hings beyond just the re-
fining of tea ching methods.
Some recurring questions that crop up in an irri tat ingly regular
wa y ar e Wha t is this al l about - Wha t a re we doing Are we
Designers , & if so wha t a re we designing I s it of an y use - Are
we t eachers - Am I of an y use - Wha t is it t ha t keeps us going
Do we n eed to do it - Would it be better if I did th is alone - Do Ineed to tell you about it Would it ma ke a difference How
should I sh a re my incredible discoveries/disillusionments
Is there an y wa y we can ma ke sure this last s! When will it
en d . !!
The phenomenon of periodic uphea va l is not un common in t he
Creat ive field. Only th e extent & power of th e upheava l ma y
vary , with visible resulta nt effects ra nging from the mild topo-
graphical rearr an gement expected from the fierce burp of an
earth worm, t o continenta l cracks & compressions leading to
mounta ins, at mospheric ha ze or just disappeara nces!
Expansion, Divides! Space, New Creation! Visible. Invisible.
Splendid!So, upheavals a re needed for progress. Brea kdowns a re needed
for true growt h.
And C ollaborat ive upheava ls ar e excellent for sta rting off inde-
pendent thought processes which, surprisingly, come right back
to contribute further to more effective collaboration and cre-
at ion.
At the centre of it a ll is the belief born of affirma tions & rea liza-
tions gained in t he journey th rough the t unnel of doubt, disor-
der, disjunctions, discord, disintegrat ion, disi l lusionment .. ,determin at ion & fina lly Discovery - th e inevita ble an d des-
tined l ight a t t he end of the proverbial t unnel, however long.
Discovery of a little more about self, a little more of the world;
Discovery of precious clarity, strength, and Belief, the very foun-
dations for real creation, of real contribution to existence.
Br ing on the Doubts an d Questions, disturb the smooth terra in
with furrows and explosions, create ripples & waves in the pool,
use th ese precious ingredient s for progress, d iscoveries, evolu-
tion, Meaning, creat ion.We dont ha ve to be Designers w hen w e could be CRE ATORS in
the grea ter scheme of things.
We just ha ve to learn t o be more awa re and S EE the G REATER
SCHE ME a t a l l t imes. And see & Understand t he RESP ONSI-
BILITIES that go wi th creat ion!
Go out on to your roof one night. Look up and see where you are.
Feel small?
Then look down a t t he thing you hold in the palm of your ha nd,
an d zoom into yourself from the sta rs a bove, see yourself magni-fied in the midst of the vast ness.
St ill feel small?
Do you know w ho you are now? It s al l in your ha nds.
The affirma tion and the power.
Think l ike a Designer if you must . But dont forget You ar e
a Creator . Loving .Limi t less . .Responsible .
Benoy Thoompunkal
Di rector Academi cs
Part nershi ps, Resear ch & I nnovati on
DIRECTOR AC ADEM ICS
We just have to learn to be more aware
and SEE the GREATER SCHEME at al l t imes.
And see & Understand the RESPONSIBILI
TIES that go w it h creati on!
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ARCH PEDAGOGY
The C rea t iveEnvironmentOur facilities and st udy spa ces ar e filledwith t he wa rm light of creat ivity from
within a nd with out . We have the latest
Mac-La b, a cynosure of all mind s a nd in
every field of design we ha ve the essen-
tial yet lat est tools, softwa re and ha rd-
wa re tha t could fuel any creat ive spark
into a flam e of ideological chan ge.
The Approa ch t oCreat ivi tyThe courses and our methodology is sen-
sitive to the needs of every individua l
from wha tever background they may h ail
from, an d every voice of crea tivity is
heard an d is nurt ured into bright forever
energized ta lents t ha t a re balls of cre-at ive energy unleashed. Our tea chers &
mentors a re flexible, empha tic, and
ada ptable and forever enha ncing their
own skill-sets so that our students may
leave th e ca mpus forever empowered.
Tra ining for t heRea l WorldOur systems of assessing our studentsthrough our monthly cycle in-class open
houses and our semester jury systems
tha t a re rigorous to the point tha t s
ahea d of real w orld situat ions strengthen
the mett le of our students so that after
finishing their programme w ith us, they
can ta ke in their stride any cha llenge
thrown a t them, an a t t i tude that ma kes
them the pride of any industr y they ma y
choose to join. A lot of our st udent s go be-
yond a nd become sensitive social cha nge
entrepreneurs of their own calling. Our
assessment a pproach adds polish and
finish to the r oughest stone, converting
mere student s to lea ders of the futur e.
Where Arch is dif-
ferent from a ny
other Design in-
st i tute is that w e take thebest tha t the w orld has to
offer in t erms of design
concepts a nd blend it in
with the rich local thought ,
ideat ion steeped in philoso-
phy, culture and tra dit ion
an d produce cha nge-ma k-
ers who can be so, any -
where, in an y situat ion.Flexibility and a dapta bility
to cha nging norms in in-
dustr y wh ich get reflected
with immediacy is the
norm of our a pproa ch to
pedagogy, in a futur e
w here the world w ill once
aga in look towa rds India
for fresh ideas backed with
timeless h istoricity. We
combine th e zeal of em-
phatic leadership with so-
cial sensitivity into these
thought leaders w e groom,
as individuals who with
their awakened self belief
will creat e a better w orld.
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ACADEMICS @ A RCH A CA DEM Y
Building up the NextGenThe w ell integra ted int er-dis-
ciplina ry curriculum infuses
an in-depth knowledge and learning
of design, liberal a rts a nd its r ele-
vance to fashion through research.
The course is pra ctice ba sed, the s tu-
dio being a t t he core of the tea ching
a nd lea rning. A series of design proj-
ects a t a ppropriate intervals, a long
with different approaches are ex-
plored to identify design inspira tion,
contextua l links a nd possibilities of
applicat ion in the ult ima te creat ion
of a produ ct. The process is gea red
towa rds nurtur ing the student 's own
sta tement and w orking methods.
Tools & Methods to AssistCreationThe continuous progress and devel-
opment of the stud ent is a ssessed
through presenta t ions and discus-
sions a t crit iques and reviews duringthe course of class room a ctivities
an d via semester end evalua tion by
a jury comprising indust ry experts
and academicians. The emphasis is
mostly on evalua ting design under-standing, exploratory approaches
a nd effective commun ication.
Ideation Labs and Hands-on Ex-periences
The ARCH Academy of Design
presently ha s a t otal of 24,000 sq.ft .
built-up area a ccommodat ing its pro-
gram mes in Design, as w ell as its
adm inistrat ion an d student support
services. It a lso ha s a su fficientparking area.
ARCH ha s in place all the resources
required to support t he crea tive
processes of design, research & the
fabr ication of models, sa mple art e-
fa cts & prototy pes. There is fr ee ac-
cess to all a vaila ble resources for a ll
students, faculty and support sta ff
during designated w orking hours.
The w ell equipped lab spa ces a nd fa -
cilities include the Libra ry, G emmol-
ogy Lab, Terra cott a L a b, Weaving &
Print ing Lab, Pa t tern Making &
Draf t ing La b, Sewing Lab, Leather
Works hop, Wood Workin g Work-
shop, J ewellery Manufa cturing &
Metal Working Lab, a nd Ca st ing &Ena melling workshop.
Some of the equipment on Ca mpus
a re in fact, production ma chines like
the Investment Ca st ing Machine in
the C ast ing & Ena melling w orkshop.
ARCH m ainta ins the lat est state of
the a rt Apple Mac La b. The Com-
puter La b conta ins mult iple com-
puter workst a tions, colour scann ers
and printers, multimedia projectors
and LCD screens, multiple servers,
etc. , a nd is supported by th e latest
professional software. ARCH as
a m a tt er of policy continu a lly
upgra des its lab equipment in keep-
ing with industry requirements.
Spa cious lar ge clas srooms a re fully
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a ir-cooled, an d a re equipped withwh ite board a nd A/V aids like mult i-
media fa cilit ies a nd LC D screens. A
great feature of this well planned
building is tha t it has na tura l light
coming int o all its rooms all year
round, thus dra st ically cutt ing down
on energy costs a nd th e need for a rti-
ficial light m ost of the da y.
The cam pus is a lso Wi-Fi ena bled
with a high speed Dedicat ed Leased
Line providing highly efficient In ter-
net services for a ll the research an d
commun ication work of faculty a nd
students.
A well-stocked S ta tionery sh op is
ava ilable for students, an d facilitat esquick an d convenient purcha se of re-
quired materials for courses and ex-
ercises.
There is a Hostel block on Ca mpus
for girl students a nd it includes a
mess hall w ith a clean kitchen facil-
ity serving hygienic and n utrit ional
vegeta rian food. In a ddit ion, a can -
teen space gives the student s a meet-
ing pla ce for comforta ble breaks over
tea , coffee & sna cks.
ARCHIVES, the ARCH showroom
for visitors, has on view a n a ll year
round display of a ll the best work of
students from class & projects.
Designer - Nagendra Gupta, won 2nd prize for his Collection - "Rhombiguity" at GABA 2013, Graduate Fashion Show of ARCH. Inspired by Op Art, this collection is based on opticalillusion fused in cubes with patch work of bright colours of Rajasthan.
ACADEMICS @ ARCH AC ADEM Y
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FLEXIBLE LEARNING
ARCH Academy of Design is im-plementing nine EDEXCEL
programmes a longside its of-
fered progra mmes of study.
The B TEC Level 5 Higher Na tional
Diploma (HND ) qualificat ion is inter-
na tionally recognised and va lued and is
equivalent to the 2nd year of a gra dua-
tion programme a nd t herefore enablesthe holder to progress directly into the
3rd year of a gra duat ion programme
an d ga in a degree in a ny college or like
educat iona l institut ion overseas or in
the UK.
The B TEC Level 7 is equiva lent t o
the 1st year of post G ra duat ion and
can culmina te in a n MB A Degree in
four months at a ny U niversity in theU K, or abr oad. B oth Level 5 & Level
7 Pr ogression is n ow a lso possible to
select U niversit ies in India , with
wh om, P ear son Edexcel have tie ups.
For furth er deta ils please log on to
our website: ww w.a rchedu.org
The lat eral entry program gives stu-
dents the opportu nity to explore'learning' in different contexts & cul-
tures.
Courses for International Students
ARCH offers summer a nd w inter
courses for Interna tional students,
presently in subjects such a s P at tern
Making & Garment Construction for
Indian Clothing, Surface Design,
Weaving Technology, B lock P rint ing,Tie & Dy e surfa ce embellish ment
techniques, and Contempora ry
Enamelling and Gemmology. These
module courses last from 5 to 6
weeks and also include technical an d
professional training incorporating
exposure trips int o the old city qua r-
ters of J aipur to interact with, ob-
serve, and lea rn from expert
tra dit iona l craftsmen in th e field.
The Edexcel HND programmes a re
open for all interna tional students a s
well .
Research Fellowships
ARCH offers Research Fellowships
in Fa shion, Textile, J ewellery, G em-mology, Int erior a nd Accessory, for
durat ions varying from a month to a
year. While based in J aipur, th ese
research fellows can choose to work
anyw here in Rajastha n, known for i ts
age old tra ditions of adornment a nd
decoration, across clothing, architec-
ture, jewellery, et a l . Students a re en-
coura ged to consult t heir aca demic
coordinator a nd a vail of these fellow-
ships at ARCH.
For furt her deta ils please log on t o our
website: www.archedu.org
For the Working Professional
ARCH offers a ra nge of short t erm
courses for working individuals, w ho
wish to enhan ce their existing car eerprospects. Our programs provide rele-
van t t ra ining for people ra nging from
students an d housewives to profession-
als keen on expan ding their skills and
capacities an d additiona lly forma lising
their existing learning an d experience
thr ough the gain of qualificat ions
wh ich a re officially aw ar ded and r ecog-
nized in th e field. Short term courses
ra nge from tw o weeks to a year or
more, with flexible timing and focus on
entr epreneursh ip. All our courses w ill
be Edexcel Assured. The Edexcel As-
sured status ensures tha t ARCH qua l-
ity pr ocesses achieve the E dexcel
standa rd - an independent interna-
tional qu ality benchma rk recognizedall over the w orld. It ensures tha t each
learner on each programme r eceives
the same sta ndard of educat ion and
tra ining provision, wh oever they a re,
an d wh erever th ey ta ke the course. On
completion of a ny course, E dexcel As-
sured & ARCH will jointly issue a n I n-
terna tionally recognized certificate t o
the student .
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STUDENT ACTIVITIES
ARCH students can choosefrom ma ny student a ct ivit ies
including clubs, sports, films,
plays, lectures, ga llery openings, ex-
hibitions an d concertsall easily a c-
cessible to ARCH student s an d
forming a n importa nt par t of the
ARCH experience.
ARCH has its a lliances with the Ro-
ta ra ct Club, the Red Ribbon Club,
NEN (Nat ional Ent repreneurship
Netw ork), TIE (The I ndus En trepre-
neurs) AIES EC (an internat iona l
youth organizat ion) and YU VA Un-
stoppable a n ongoing revolution of a
hundred thousand dyna mic youth
a cross 30 cities of India spreadin g the
seeds of caring. Students can get a s-sociat ed with a ny or all of the clubs.
While the Rota ra ct Club a nd th e Red
Ribbon Club foster the development
of Corpora te S ocial Responsibility
(CS R) needs, NEN a ssists in th e de-
velopment of entr epreneurial skillsan d mentoring, and AIES EC sup-
ports global netw orking a nd youth
excha nge programs . ARCH is in fact
support ing a couple of C olombian de-
signers w ho have chosen to work in
ARCH a s Interns through the
AIES EC n etwork, an d are presently
contributing to various academic
processes in the institut ion. TIE
support s online mentoring a nd helps
to source and bring t ogether vent ure
capita lists for promising projects.
Students ha ve access to a w ide ra nge
of counselling and t ra ining oriented
program s at ARCH , to develop their
entrepreneurial skills.
The Student Council
The St udent C ouncil is an independ-
ent student body led by a board
elected by a nd consistin g of student s.
The Council plans events a nd contri-
butions, a nd r epresents student ex-pressions a nd viewpoints, helping to-
wa rds the creat ion of an interest ing
a nd socially r esponsible study envi-
ronment at the Academy.
The ARCH Club
The Cultura l Club, Dram at ics Club,
Movie Club, Sports C lub, Literar y
Club, E-Club (En trepreneurship
Club) an d the Alumni Club are t he
present constit uent bodies inside the
ARCH CLU B. St udents get to init i-
at e and pa rt icipate in a lot of act ivi-
t ies round the yea r thr ough these
clubs which contribut e wholly or ca t-
alyt ically towar ds a mea ningful de-
velopment of body and mind.
For furth er deta ils log on to:
www.archedu.org
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AWARDS & RECOGNITION
Akshay AgarwalWon a Nano Car as first prize in the
Imagination 2012Jewellery Design Award.
Medusa by Rupal Gupta.The back viewshowcased at GABA 2012;
Finalist Swarovski Elements JewelleryDesign Award 2012; batch of 2009-2012
Jewellery Design
Award winner Quaid Bala of Interior Designfor his photographic entry at the Interna-
tional Photography Competition 2013
Inside Outside Design Award winning betelleaf inspired chair by Aradhana Sharmaof
Interior Design batch of 2008-2011.
Necklace and Earrings designed byRita Burman from Jewellery Designwon the World Gold Council
Jewellery Design Award
Pendant and Earrings set inspired fromOrbit designed by Alpa Guptaof Jewellery
Design received 1st Prize at Jewels ofRajasthan 2008 Jewellery Design Award
Society Interiors Design Award winningCycle inspired tea set holder by Deepika
Kumawatof Interior Design,batch of 2008-2011.
ARCH has also act ively encouraged st u-
dent part icipat ion in various nat ional a nd
international level competitions. Manyprest igious aw ar ds ha ve been won in
such competitions to ment ion a few
- the Ta hitia n P ear l Competition,
the P earl E ssence Design Competit ion,
the World Gold Council-Auditions, theIIG J -Visions, the Society I nteriors
Awa rds etc.
Cufflinks inspired by a rollingmill. First Prize in Menswearcategory at JAS Jewellery De-sign Competition 2011. ByVishnu Soni of Jewellery Design
batch of 2008-11.
Deepa BhatiWon the Fashion Design Awards India(FDAI), held recently at
Hotel Clarks Amer, JaipurThe theme: Life is beautiful
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CAMPUS A CCO M M O D ATIO N
There is a Hostel block onCa mpus for girl students
an d it includes a mess
ha ll with a clean kitchen facility
serving hygienic and n utrit ional
vegetar ian food. There ar e well
furnished AC rooms w ith Wi-Fi
facility a nd a common room
where the students can relax
aft er a ha rd day s work. For the
safety of the students t here is a
24 hour gua rd fa cility. There ar ema ny PG accommodation avail-
a ble close to ca mpus. B ut it is
recommended tha t new girl stu-
dents use the hostel facility for a t
least a n year in order to acclima-
tize themselves with th e city a nd
its surr ounds. Boys can a ccom-
modate themselves in the PG s
ava ilable on rea sona ble rent
close to campus.
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OUR CAMPUS - INSIDE A ND O UTSIDE
The vibrant environment a t Arch
Academy of Design offers qua lity
learn ing resources an d opportunities
for social an d intellectua l enga gement. The
flow of energy is easily visible among th ecreat ive students a t w ork, in the a ct of cre-
at ion a nd ha ving some fun chat s during
their brea ks. When you arent busy wit h
classes a nd a ssignments (which ar e quite
rigorous!) there a re activities a nd events
tha t ma ke the cam pus experience more
mea ningful. It is a pla ce w here lifelong
learnings a nd relat ionships are created, en-
coura ging a spirit of collabora tion, respect
an d responsibility. Be it t aking the lead in
organising Industry connect events, partici-
pating in Design and Ma na gement w ork-
shops a nd seminars or part icipat ing in
Chr -cha our monthly forum for th e design
commun ity t o discuss th e lat est over cups of
chai the sheer va riety of opportu nities go
a long wa y in preparing you for th e profes-siona l roles you choose for yourself.
Ima gine! Students of different diversity
part icipat ing in a Un ity w hich is not limited
to an y region or cat egory but is open to
a ll huma ns; delivering th e best outcomes
supported by our H olistic Learn ing
Methodology.
Welcome aboard !
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AFFILIATION & A UTHO RISATIO N
Edexcel UK
In its stra tegic partn ership with
P earson Edexcel, ARCH as a premier
ED EXCE L learning centre, offers
eight B TEC Level 5 HND Qua lifica -
tions in Art & Desig n & one B TEC
Level 7 Qualification in Strategic
Mana gement alongside its other pro-
gra mmes of study. I t is t he only de-
sign instit ution in India offering such
a wide ran ge of BTEC (Business and
Technical Educational Council) pro-
grammes.ED EXCE L, formerly known as Lon-
don Examina tions, is the largest
aw ard ing body in the UK of Aca-
demic and Vocational qualifications.
I t is part of the P earson Group, the
world's largest education company,
comprising t he Fina ncial Times, Pen-
guin P ublishing, Pea rson Education
an d Pea rson VUE am ong other group
companies.
All EDE XCEL q ualif icat ions a re ac-
credited by the Qualifications and
Cur riculum Authority (QCA), a body
of the U K G overnment, and offer the
most evolved routes for progression
for further studies in India, overseasor into employment. The inbuilt flexi-
bility of the program me allows ARCH
students to study part ly a t ARCH
and part ly a t a n internat ional uni-
versity.
The BTEC Level 5 Higher Na tiona l
Diploma (HND) qualificat ion is val-
ued a nd r ecognised internat ionally. I t
is equivalent t o the 2nd year of a
gra duat ion progra mme, and there-
fore enables th e holder t o progress di-
rectly into the final year of the
programme and ga in an Interna-
tiona l degree in a ny college or like
educational institution overseas or in
the U K. The good news is tha t P ear-
son Edexcel has a lso set up part ner-ships with U niversit ies within India
itself to provide the sa me progression
routes towa rds G ra duat ion, providing
in essence a cost a dva nta ge & con-
venience as compa red to a period of
study abroad.
The B TEC Level 7 is equiva lent t o
the 1st year of post Gra duat ion an d
can progress to an MB A in 4 month s
at an y University in the UK, or in
any of the many In dian U niversit ies
partn ering with P earson Edexcel in
India .
B oth Level 5 & Level 7 ca n a lso
progress directly into employment .
Some of the universit ies in the UKoffering progression to ARCH stu-
dents a re De Montfort Un iversity;
Goldsmiths, University of London;
Un iversity of the Crea tive Arts U CA;
P erth College UH I, Scotla nd; Car-
donald C ollege G lasgow, S cotla nd;
Un iversity of Sa lford; U niversity of
Huddersfield. ARCH has a lready
signed an LOC with De Montfort
University, Leicester, UK, to enable
progression for our st udents a nd is in
the process of signing MOUs for the
sam e with the other inst itut ions.
The Fa culty of Internat iona l St udies
in Art, Design & Ma na gement con-
ta in P rogra mmes for Fa shion & Tex-
tiles, 3D D esign, G ra phic Design andStra tegic Management with further
P rogramme P a t hways .
The P ear son Edexcel BTEC Level 5
HND P rogra mme in Fa shion & Tex-
tiles offered by ARC H covers TWO
separa te Programme pathw ays :
Fashion Design
Textile Product D esign
The P ear son Edexcel BTEC Level 5
HND P rogramme in 3D Design of-
fered by ARCH covers FOU R sepa-
ra t e P rogramme P a t hways :
In terior Design
J ewellery Design
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London Chamber ofCommerce & IndustryArch
Academy
has linked
itself w ith
the most
sought a f ter LCCI Internat ional
Qualificat ions from P earson.
These are a mong the best an d
most highly rega rded business
related qua lificat ions in th e
world. The qua lifica tions include
vocationally related qua lif icat ions
tha t cover the key a reas of busi-
ness, as w ell as la nguage and
teaching qua lif icat ions.
The su bjects includeI. Tra vel an d Tourism
II. Advert ising
III . International Retail
Operations
IV. P rinciples an d P ra ctice of
Management
Craf t P roduct Design Lifestyle Accessory Design
The P ear son Edexcel BTEC Level 5 HND
P rogramme in Gra phic Design offered by
ARCH covers TWO separa te P rogra mme
pat hways :
Graph ic Design
Design Communicat ion
The P ear son Edexcel BTEC Level 7 Ex-
tended Diploma P rogramme in Stra tegic
Mana gement a nd Lea dership offered by
ARCH covers:
Design Management
S t ra t eg ic Management and
Leadership
ARCH will ad ditiona lly offer B TEC Level 2 &Level 3 qua lificat ions in Art a nd Design for stu-
dents at the school level to develop a strong
foundation in Design Thinking.
ARCH will also be having a ll of i ts P rofessiona l
a nd pa rt time courses Ed excel Assur ed.
The Edexcel Assured sta tus ensur es tha t
ARCH qua lity processes achieve the Ed excel
sta ndar d - an independent interna tional
quality benchmark recognised all over the
world. This is an importa nt r eassura nce to
current a nd prospective learn ers on each pro-
gram me that t hey receive the same sta ndar d
of educat ion and t ra ining provision, wh oever
they a re, and w herever they ta ke the course.
On completion of an y course, Ed excel As-
sured & ARCH will jointly issue an I ntern a -
tiona lly recognised certificat e to the student .
AFFILIATION & AUTHO RIZATIO N
Ed excel Assured is a n inde-
pendent benchmark for third-
party organisat ions that have
tra ining or lear ning pro-
gra mmes they have designed to
deliver an d a ssess in-house.
With a str ong tra ck record in
developing qualifications and
carrying out regular qua lity as-
suran ce on their own learning
progra mmes, Pea rson is ideally
placed to ensure that all sys-
tems and processes are thor-
oughly developed a nd properly
executed.Att a inment of Edexcel Assured
sta tus shows tha t an organisa-
tions qua lity processes meet a n
independent , interna tional
qua lity benchmark.
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All India Council forTechnical Education
The Arch Academy
of Design ha s been
approved as a n
SKP (Skills Knowl-
edge P rovider) in-
st itut ion under the
NVEQF scheme of
AIC TE in the a pplied a rts s ector
for J ewellery Design. Recognizing
the high dema nd for skill in the
count ry, the Cent ra l Advisory
B oard of Education emphasized the
need for a Nat ional Vocat iona l Ed-
ucation Qualificat ion F ram ework
(NVEQF) tha t provides a common
reference fra mew ork for linking vo-cat ional qua lif icat ions and sett ing
common prin ciples a nd guidelines
for nationally recognized qualifica-
t ions and s tanda rds .
AFFILIATION & A UTHO RIZATIO N
University of RajasthanARCH , is an affili-
a ted C ollege of the
Un iversity of Ra-
jastha n for Under-
gradua te courses in
B.B .A, B. Com &
B .V.A. and offers P ost G ra duat e De-
gree in G ar ment P roduction and Ex-
port Ma na gement (GP EM).
The University of Rajastha n is the
oldest inst itut ion of higher learnin g
in Rajastha n. Founded on 8th J anu-
ar y, 1947, as the U niversity of Ra-
jputa na, th e University a spires to
creat e, preserve and disseminat e
knowledge and impart higher educa-
t ion with a t tention to qua lity andsocial relevance. The university ha s
37 P h.D. P rograms, 20 M.Phil
courses, 48 Ma sters degree courses,
a nd 14 Ba chelors degree courses,
and the emphasis has a lwa ys been
on interdisciplinary and collabora-
tive research.
Indira Gandhi NationalOpen University
The ARCH Academy of Design is a f-
f il ia ted w ith the Indira G andhi Na-tional Open U niversity (IGNOU ) to
serve as a study centre for the C er-
t if icat e Course in J ewellery Design
(CJ D). ARCH is the only study cen-
tre in Northern a nd Centra l India of-
fering t his course. The course
durat ion is of six months w ith 16
credits focusing on J ewellery Design,
emphasizing pra ct ical tra ining andindustry m entoring.
Since its esta blishment in 1985,
IG NOU h as contributed significantly
to the development of higher educa-
tion in the count ry t hrough th e Open
and Dista nce Learning (ODL) mode.
The 'People's U nivers ity ' follows a
learner-centric approach and hassuccessfully adopted a policy of open-
ness and flexibility in entry qua lifi-
cations, t ime ta ken for completion of
a progra m, a nd place of study . The
University at present cat ers to a st u-
dent st rengt h of over 30 lakh stu-
dents, offering 338 progra ms of
study t hrough more than 3,500
courses.
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20
enues, roads, streets, lanes and uni-form rows of shops on either side of
the main baza ars .
The a rchitecture & plann ing of th e
town w as t he best in the Indian sub-
continent a nd certa inly wa s very a d-
va nced for t hose times. In 1853, wh en
the P rince of Wa les visited J a ipur,
the wh ole city wa s painted in Pink
colour to welcome him an d aft er tha t
J aipur w as t it led P ink City. The
neat an d broadly la id-out avenues,
paint ed in pink still provide a ma gi-
cal cha rm to the city. The rich cul-
tur a l & a rchitectura l splendours of
the city can be tra ced to the historical
an d a esthetic places tha t reside in
the city w hich include var iouspala ces, forts a nd t emples. This city
of victory rea lly wins t he heart s of
the people with its splendid
charism a . The medieval wa lled city
and its ma rkets continue to be abuzz
with activity even today. Alongside
the hist orica l city exists th e modern
capital with shopping malls and mul-
tiplexes, the World Tra de P a rk, beau-
tiful gardens and t heatr es for
cultural evenings.
J aipur has a lso emerged as a modern
metro city of India, with adva nce-
ments t hrough the Metro Ra il Project
a nd w ell connected flyovers, a nd is
now in the a rra y of Tier I Cit ies mak-
ing economic a ctivities more via ble.B usiness & Em ployment opportu ni-
ties ha ve increa sed ma ny-fold in the
last 3 years. Various public a nd pri-
va te projects ha ve crea ted tr emen-
dous dema nd for ta lented a nd skilled
manpower.
Since J aipur is a thriving student
city, the college experience at ARCH
is about more tha n just classes. I t is
a bout discovering an d developing an
understan ding of the culture while
gett ing exposed to the a rt , craft a nd
ta lent of the loca l crea tors; under-
sta nding and contributing in real
w ay s to the evolution of sensibilities
through the study and pract ice of
JAIPUR - THE PINKCITY
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The Foundat ion Studies programme at Arch is an opt imally paced
curriculum, taught wit hin a highly mot ivated atmosphere by
support ive teachers. It lays emphasis on t he int roductory conceptual
and pract ical skil ls required for the communicati on of ideas, & helps
you in the development of the knowledge and understanding of
Design as a process.
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P ort folio - St udent s P rideAfter t he one year common founda tion
course, t he st udents portfolio would in-
clude Dra win gs, Sketches, images of 3D
G eometry models, Huma n Figure Draw -
ings, C olour E xercises, Perspective
Dra wings , Nature Draw ings, images ofMa teria l explorat ion exercises, and m ost
importantly the Design Methodology
process documenta tion. P ortfolio esca -
lates a student to apply for the courses
within t he creat ive Industry both Na-
tionally and Internationally.
Course Content s -Tools for ThoughtVisualizat ion a nd Representa t ion /
Colour -1/Geometry -1/Photography/
Nature Drawing/Human Dra wing/
G eometry -2 (3D G eometry )/Colour -2/
Perspective Dra wing/Isometric Dra wing/Orthographic Dra wing/Visual C ommuni-
cat ion in Art a nd Design/Ideas G enera -
tion and Development in Art and Design/
Contextua l an d Cultura l Referencing in
Art a nd Design/Design Method/Design
P rinciples/Principles of Commun ication/
History & Contextual Studies/Mat erial
St udies/B usiness Mana gement/Com-
puter Fundamentals
FOUNDATION STUDIES IN ART & DESIGN
Across t he w orld in th e field of
Design education a good and
well aspected Foundation en-
sures the strong base and discipline
to support any designers creative
ba ck. It is th e essentia l space &
source of their basic lear ning t o delve
ba ck into, to build on, to fuel ALL F u-ture creat ive fires a nd design chal-
lenges.
In t he Foundation Design course at
the Arch Academy w e ensure th a t
every student learns a ll the basic
skill-sets of a rticula ting, r ecording,
experiment ing an d thinking, th e con-
cepts in their portfolios showing
every endeavour of theirs bear ing
fruit from t he seeds sown . Here in-
deed is where t heir quest to become
those cha nge ma kers of the future is
nurtured.
The Founda tion Course is an in te-
gra l par t of the teaching and learning
at ARCH , forms th e basis or founda -tion leading t o eventua l specialism in
subsequent yea rs. The Founda tion
Course is mandatory for all full-time
4-yea r program mes, and is designed
to introduce the stud ents to basic
concepts a nd skills before they em-
bark on the pathw ay t o adva nced
learning a nd a pplicat ions in t heir re-
spective design specialism s. The suc-
cessful completion of the Founda tion
Course leads to the aw ar d of the
Foundation Cert if icat e, which is an
independent a nd a ddit ional q ualif ica-
t ion. Students a re further expected t o
imbibe and d evelop values such as
discipline, sincerity, patience, openmindedness, precision etc, a s initia l
steps towa rds becoming a design pro-
fessional. S tudents a lso get t o learn
the theory a nd th e applicat ion of var-
ious a spects of ma na gement t o the
design process a nd it s series of re-
lated act ivit ies.
FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
Course Int ent - Why Founda tion is right for y ou
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FASHION DESIG N
The India n Textile a nd
Clot hing (T&C) ind us-
tr y is currently one of
the largest a nd most important
industries in the I ndian econ-
omy in terms of output a nd for-
eign exchange earn ings, while
being second la rgest in employ-
ment genera tion in the coun-
try. I t contributes more than
13%to indust ria l output, 17%
to export revenues an d 6%to
the na t ions G DP . The industry
proudly supports 35 million
jobs, with an estimated exportva lue of around U S$ 35 billion
a nd d omestic consumption of
close to U S$ 60 billion. India is
toda y recognized a s one of the
best sourcing destina tions for
ga rment s, textiles, accessories
a nd finish: it provides a perfect
blend of fash ion, designs, qua l-
ity, pat terns, textur es, colours
an d finish. Manufa cturers here
a re ready t o innovat e, be flexi-
ble on qua ntit ies, have a
ha nds-on approach to qua lity
contr ol a nd keep the integrity
on dea dlines. According t o the
National Skill Development
Corpora t ion, the a vailability of
designing a nd merchandising
skills would be crucial for in-
creasing sha re in export ma r-
kets and ta pping the potential
in new mar kets.
The Course is dedicat ed in its
focus on creat ing a responsible
aw ar eness and assessment of
the socio-cultural and ecologi-
cal influences on fash ion; an es-
sential in t he rediscovery a nd
sustenance of an I ndian a es-
thet ic signat ure. This not only
helps place aspirants in the
lar ger context of world fa shion,but a lso contributes to the a d-
dition of unique va lue to the In-
dian fa shion industry.
This concept-ba sed course in-
st ils in the students the a bility
to explore ideas, in both tw o
and three dimensions, using a
var iety of construction tech-
niques and approaches th rough
exciting a nd challenging design
projects. I n a ddition t o design
sensibilities, learn ing the prin-
ciples and pra ctices of the ma n-
agement of innovation relevant
to fashion is anoth er key
learning area tha t is addressed
in th e course of study.
FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
Course Int ent - Why Fa shion D esign is right for y ou...
Vimal Sharma: My inspiration is taken from Art Nouveau where artists drew inspi-ration from both organic and geometrical forms, evolving elegant designs that
united flowing, natural forms with more angular contours.
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A LUM NI SPEA K
P ort folio - St udent s P rideTra ditiona l 'ha nds-on' dra w ings, Visua ls
a nd Renderings w ith Computer-Aided De-
sign (CAD), Trend an d F oreca st Visua ls
an d Illustra t ions, Directiona l Fa shion
Element s, Deta ils an d Accessories,
Surfa ce Design Swa tches, Industry
St anda rd S pecificat ion Sh eets, St yled
Fashion Ima ges and Fina l P resentat ionPlates .
Ca reer Pr ospects - Fut ureEnterpriseFa shion design students a re capable of in-
dependently building and assert ing t heir
own identity or a ssociat e with Export
Houses, Design Studios and Reta il andFa shion Houses. They can a lso fit into the
role of a F ashion Coordinat or, Bra nd
Mana ger, Fashion Mercha ndiser, Product
Development Ma na ger, Fashion Buyer,
Quality C ontrol Mana ger, Design Con-
sultant , Stylist , Fashion Photogra pher,
Fa shion Illustra tor, Creat ive Director,
Fa shion E ditor/J ournalist , Design C rit ic,
Costum e Designer, Trend & Foreca stAnalyst , P rincipal Design Str at egist with
NGOs (engaging in design intervention
an d sustenan ce of tradit ional skills) an d
Academician. A Fa shion Designer is a
versat ile an d creat ive professional w ho
can eventua lly diversify into other design
professions ba sed on a specific interest or
specialization.
Nagendra Gupta
Working with Ranas Legacy,
J aipur
There are no rules to design.
Rules are formed by the way
you use elements. Let others
follow it.
Neha Ranjan
Working with Mano Viraj Khosla,
Bangalore
I had a great learning experience
at ARCH Academy of Design. I
loved everything that the institu-
tion offered me. I got the guid-
ance from the best of teachers
and I made great friends
FASHION DESIG N
FAC ULTY O F INTERNATIONAL PROG RAM M ES IN ART, DESIGN & M ANA GEM ENT
Nitish Rathi: My collection explores the various elements,surfaces and colours of the wall frescos of Shekawati in
Rajasthan
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Year 1 Foundation Modules
See Foundation Studies in Art & Design
Year 2
Fashion and Textiles Materials Understanding /
Garment Construction techniques / Pattern Draft-
ing in Fashion (Kids & Women) / Advance Illus-
tration / Computer Application II / Critical Study
in Art and Design (Western wear) / Fashion and
Textiles Materials Understanding / Research and
Development for Fashion Design (Project Indianwomen's wear) + Creative Textile / Merchandising
/ Internship / Creative Pattern Making
Year 3
Pattern Construction in Fashion / Computer Ap-
plication-III (Cad Cam) / Project Design, Imple-
mentation and Evaluation (Men's wear) / Fashion
Promotion and Marketing / Cultural Understand-
ing in Fashion (Design Project : evening Wear +
Fashion Styling) / Research Project / Garment
Manufacture (Final collection) / Professional Prac-tice in Art & Design (Design Portfolio & Identity) /
Entrepreneurship
Year 4
Project-1 - Sustainable Design (Eco Design, So-
cial Cause, Green Marketing) Mentored by Indus-
try / Project-2 - Brand Development + IPR +
Ethical Business / Project-3 - Luxury Brand
(Study - Brands - Collection) / Project-4 - Profes-
sional Practice (Internship & Industry Mentored)
P lacements /In t ernsh ips - The B igSt ep forw a rdAbu J an i Sa ndeep Khosla, Mum-
bai Anita D ongre, AND De-
signs India Ltd . , Mumbai
Monapa li, Arvind Limited,
Denim La b, Ahmedaba d,
Dalmia Group, Surat EKAA byTara ng and Priyanka , New Delhi
ELA by J oyjit - Creat ive Gr oup,
New Delhi Hoffman Jeans ,
Kolkata , L i festy le Interna-
t ional P vt . Ltd., Maison De
Dauphine, New Delhi NexGen
Clothing Compan y, Mumbai
R&B Internat ional , Kolkata Reliance Retai l, Ba ngalore,
Surreal - Pa l l Mall Design Lab,
New Delhi Unt i t led Dreams by
Ra jat & La vdeep, New D elhi ,
Weaver's Studio, Kolkat a
Manoviraj Khosla , Banga lore
Note : T he contentsand sequence of delivery are subject to change asper industry needs.
Course C ont ent s - Tools for Though t
FASHION DESIG N
FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
Course Contents -Advance Diploma
The Technology of Fashion focuses on Produc-
tion, Product Development, Marketing & Export
Strategy for the Fashion & Apparel Industries
and is a dynamic course that is a combination
of fashion awareness and technical knowledge
that gives a comprehensive and highly valuableset of skills.
Year 1
Design Foundation/ Elements of Fashion/ Fash-
ion Illustration/ Entrepreneurship Skills Develop-
ment/ Textile Appreciation/ Garment Production
Technology/ Business Environment and Practi-
cal Accounting/ Clothing Manufacture/ Produc-
tion Operations/ Pattern Construction in
Fashion/ Pattern Drafting in Fashion (Women/
Kids Design Project)/ Indian Textiles & Cos-
tumes (Indian Wear Design Project)Year 2
World Textiles & Costumes/ Knitwear & Con-
sumer Textiles/ Advanced Fashion Illustration &
Art/ Production Techniques in Fashion (including
Draping)/ CAD CAM for Fashion and Textiles/
Garment Manufacture (Menswear)/ Textile Test-
ing & Quality Control/ Functional Management/
Business Communication Technology/ Re-
search Project/ Accounting/ Fashion Promotion
and Marketing
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Neha R anjans collection I seehumans but not humanity is inspired by the Dada Art
movement in Zurich. The issue of violence against
women in India is addressed through this collection.
INDUSTRY SPEAK
Bibi Russell
International Fashion Designer,
I have worked with the young
designers of Arch Academy of
Design and have found them very
promising. The International
course curriculum at the institu-
tion empowers individuals to
make a mark in world fashion,
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Text ile Product Design is the creat ive f ield which connects Fashion
Design, Int erior Design, Craf t Product Design, Lifestyle Accessory
Design, and Jewellery Design.
31
FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT DESIGN & M ANA GEM ENT
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TEXTILE PRO DUCT DESIGN
The India n Textile and
Cloth ing (T&C) indu str y
is currently one of the
largest an d most importa nt in-
dust ries in the India n economy
in term s of output a nd foreign
exchange earnings, while being
second lar gest in employment
genera t ion in the country. I t
contributes more than 13%to
indust ria l output, 17%to export
revenues and 6%to the na tions
GDP. The industry proudly sup-
ports 35 million jobs, with an
estima ted export va lue ofa round U S$ 35 billion a nd do-
mest ic consum ption of close to
U S$ 60 billion. India is today
recognized a s one of the best
sourcing destinations for gar-
ments, t extiles, accessories a nd
finish: it provides a perfect
blend of fash ion, designs, qua l-
ity, pat terns, t extures, colors
a nd finish. According t o the Na -
tiona l Skill Development Corpo-
ra t ion, the a vailability of
designing a nd merchandising
skills would be crucial for in-
creasing sha re in export ma r-
kets and ta pping the potential
in new mar kets.
Competent designers in toda y's
textile industry a re required to
be highly creat ive and ada pt-
a ble. Today t he textile industry
in India is evolving from the
ha ndloom, pow er loom and cra ft
sectors to newer a rea s, like the
paper an d a utomobile indus-
tries. Ca tering to these needs
Textile Pr oduct Design is a
unique course inculca ting pro-
fessiona l practices where de-
signs are implemented a nd
realized holistically as entire
w eara ble collections, or a s a c-cessories, or even as products
w ithin in terior spa ce. This
course offers a n exciting r an ge
of lear ning opportu nities a cross
innovative textile design and
product design, focusing on core
specialist textile techniques of
wea ves, prints, surface orna-
menta t ion and knits. In addi-
tion to design sensibilities,
learning the principles and
practices of the management of
innovat ion relevant to textile in-
dustry is a nother key learning
area that is addressed in the
course of st udy.
Cours e Int ent - Why Textile P roductDesign is r ight for y ou...
FACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
P ort folio - St udent s P rideFinal art works /sample pieces of Design proj-
ects (P rint ing, Wea ving & Embr oidery), 2D & 3D
texture libraries, CAD outputs for printing a nd
wea ving w ith a ll detailed specificat ions, fa shion
project a rt plat es, hard ma terials explorat ions
an d development s, a collection of coordina ted
textile samples /products.
Ca reer Pr ospects Futur e EnterpriseThe program prepar es students for a wide
ra nge of careers in th e Textile indust ry in E x-
port Houses, Fashion Labels, independent and
collabora tive Design S tudios a nd Trend Agen-
cies, Bu ying H ouses, Ha ndloom Coopera tives,
the Handicrafts sector, Automobile industry
an d in NG Os engaging in design interventionan d sustena nce of tr adit ional skill sectors.
They can a lso work a s Fa bric Designers,
B ra nd Mana gers, Pr oduct Development Man-
agers, Quality C ontrol Mana gers, Design Con-
sultant s, St ylists, Interior product designers,
Cr eat ive Directors, Design Cr itics, Trend &
Forecast Ana lysts and in Museums and Ex-
hibits as Textile Curators.
P lacement s /Internsh ips - TheB ig Step forwa rdBSL Ltd . , Bhi lwara Manga lam Exports , J a ipur
S . Kumar's Nationwide Ltd. , Mumbai
Suprint Texti les Pvt . Ltd, J aipur J a ipur Rugs,
Ja ipur
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Year 1 Foundation Modules
See Foundation Studies in Art &
Design
Year 2
Fashion and Textiles Materials Un-
derstanding/ Design Method/
CAD/CAM for Fashion and Textiles/
Techniques and Processes in Tex-
tiles/ Design Application in Textiles/
Textile Manufacture Production Op-
erations/ Specialist Textiles Tech-
niques and Processes/ CulturalUnderstanding in Fashion/ Experi-
mental Printed Textiles
Year 3
Cultural Understanding in Fashion/
Critical Study in Art and Design/
CAD/CAM for Fashion and Textiles/
Professional Practice in Art and De-
sign/ Experimental Constructed Tex-
tiles/ Research Project/ Project
Design/ Implementation and Evalu-ation/ Experimental Embroidered
Textiles/ Design Collection
Year 4
Dissertation/ Cluster Based Design
Project/ Socio Economic Design/
Graphic Design for Branding/ Pack-
aging Design/ Industry Exposure
Course Cont ents -
Tools for Thought
TEXTILE PRO DUCT DESIG N
Course C ont ents -Advance Diploma
Textiles being the back bone of fashion in-
dustry and also serving its applications to
the interiors, automobile, medical and manyother arenas is today a highly competitive
and fast evolving industry. Textile Design is a
professional course inculcating technical
skills and professional practices being im-
plemented, materialized and marketed ef-
fectively. This course at Arch Academy of
Design offers a broad spectrum across vo-
cational textile design skills, merchandising
skills, marketing skills and professional skills
making one competent to fit into a competi-
tive market as a strong pillar.
Year 1
Design Foundation/ Elements of Textile De-
sign/ Idea generation and development in
textile Design/ World and Indian Textiles/
CAD/CAM for fashion and textiles I/ Tech-
niques and processes for textiles/ Fashion &
Textiles Materials & Illustrations/ Woven De-
sign- I/ Professional Practices.
Year 2
Communication Graphics/ Craft Documenta-
tion/ Organizational Behavior/ Experimental
Textiles/ Woven Design- II/ CAD/CAM- II/
Print Design for specific market/ Diploma
Project.
33
Note: The contents and sequence of delivery are
subject to change asper industry needs
FAC ULTY O F INTERNATIONAL PROG RAM M ES IN ART, DESIGN & M ANAG EM ENT
INDUSTRY SPEA K
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TEXTILE PRODUCT DESIG NINDUSTRY SPEA K
Brij Ballabh Udaiwal
Master Craft Person and NationalAwardee, Block Printing
Natural dyeing & Hand-block
printing which still holds unique-
ness, ethnicity & charm world-
wide is at the brink of collapse,
and offers great scope for revival
as a significant resource for Eco-
textiles meant for niche global
markets.
Vikram J oshi
Entrepreneur
As a Textile Technologist & a
promoter of natural dyed Hand-
block printing textiles, I feel that
the project conceptualised by
Arch will give a new energy and
direction to continue the heritage
craft in an eco-friendly manner.
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We focus on building the knowledge and understanding in the
f ield of 3D design, in order to enable t he development of higher
level skills in art , craf t and design
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Courses
Interior
Design
Jew elleryDesign
Craf t
Product
Design
Lifestyle
Accessory
Design
Duration
4 years
4 years
4 years
4 years
Eligibility
12 th
12 th
12 th
12 th
Award
Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n) ARCH Advanced Diploma
Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n) ARCH Advanced Diploma
Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n) ARCH Advanced Diploma
Found a tion studies in Art a nd De sign Pea rson Edexcel BTEC HND Leve l 5 (3D Desig n)
ARCH Advanced Diploma
AdmissionCriteria
AIEED +
PORTFOLIO
AIEED +PORTFOLIO
AIEED +
PORTFOLIO
AIEED +
PORTFOLIO
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47
Courses
Interior Design
Jew ellery Design
Lifestyle
Accessory Design
Duration
2 years
2 years
2 years
Eligibility
12th /
Graduat ion
12th /
Graduat ion
12th /
Graduat ion
Award
ARCH Edexcel Assured Certificate
ARCH Edexcel Assured Certificate
ARCH Edexcel Assured Certificate
Admission
Criteria
INTERVIEW +
PORTFOLIO
INTERVIEW +
PORTFOLIO
INTERVIEW +
PORTFOLIO
Page
No.
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Programme - BTEC Level 5 HND in 3D DesignP rogramm e Pa thw a ys - U nder G ra duat e Level Courses
Programme - EDEXCEL Assured Courses in 3D DesignP rogra mme P a thw a ys - ED EXCE L Assured Courses
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Year 1
Foundation Modules
See Foundation Studies in Art & Design
Year 2
Building Services I/ Professional Practice inArt and Design/ AutoCAD 2D & 3D/ Project
Design, Implementation and Evaluation (Resi-
dential Project)/ Furniture Design/ Light Metals
in Art and Design/ Wood in Art and Design/
Glass in Art and Design/ Interior Design.
Year 3
2D, 3D and Time-based Digital Applications/
Interior Furnishing/ Critical Study in Art and
Design/ Research Project (Industrial Design)/
Commercial Model Making/ Specialist 3D Ma-terials/ Specialist 3D Technology and
Processes/ Exhibition and Retail Design.
Year 4
Advanced Construction Techniques/ Building
Services II/ Estimation & Costing/ 3Ds Max
Software/ Landscape Design/ Design Project
(Industrial)/ Entrepreneurship Skills Develop-
ment/ Industry Internship
Central-Future Group Lifestyle Interna-
tional, Pvt. Ltd, Jaipur MGF Metropoli-
tan, Jaipur Pyramid Retail, Jaipur
Kothari & Associates P. Ltd., Delhi ARG Group Ar. Tushar Sogani
Shoppers Stop Ar. Sanjay Kothari
Ar. Anoop Bhartaria Muse Interiors,
Bangalore Benzel Design & Commu-
nication, Gurgaon Manikchand Bulid-
ers, Dehli Velocity Institute of Design,
West Benga Sthapatya Architects,
Jaipur
Course Cont entsAdvance Diploma
Year 1
Design Foundation/ Interior Landscaping/ Build-
ing Construction for Interior Designers/ Furnish-
ing of Interiors/ History of Furniture/ Design
Studio I/ Communication and Soft Skills/ Con-struction Techniques/ Light & Colours in Interior
Design/ Interior Estimation/ Design Studio II/
Auto CAD 2D - 3D/ Sculpture and Modelling
Year 2
Advanced Building Services/ History of Art & Ar-
chitecture/ Materials & Construction Techniques/
Design Studio III/ Design Visualization & Presen-
tation/ Project Management/ Ethics & Legal Prac-
tices/ Vaastu in Interiors/ Thesis Preparation
Seminar/ 3Ds Max/ Thesis / Project
P lacements /Int ern-ships - The B ig S t epforward
Course Cont ents -Tools for Thought
INTERIOR DESIG N
Note : The contents and sequence of delivery are
subject to change as per industry needs.
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INTERIOR DESIG N
Interior Projects: A kshaya G upta
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The design depart ment of Jewel lery and accessories at Arch is
the epitome of excellence, engaging t echnology & the
t radit ional craft s of India to create luxurious objects of desire
41
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JEWELLERY DESIG N
India is the larg est consumer of
gold J ewellery in the w orld. I t a c-
count s for a bout 20%of w orld con-
sumption. I t also dominat es thediamond processing t ra de with 11
out of 12 dia monds being cut a nd pol-
ished in India. India also dominat es
the gold a nd silver consumption glob-
a lly, wit h consumpt ion of approxi-
ma tely 700 tonnes (gold) per a nnum .
India shares 4%of the global G ems
an d J ewellery ma rket , and is expected
to touch a tur nover of close to U S$ 35
billion by 2015. Given the rising over-
all literacy ra tes in India, t his sector
is beginning to a ppreciat e the need for
education an d the impa ct of such in-
puts on business. According to the Na -
tional S kill Development C orpora tion,
there is a n expected deman d for
skilled personnel able to create mult i-
ple designs to meet customer needs.
Requirements will also be linked with
the ability to interact a nd work with
foreign clients Hist orica lly, jewelleryha s evolved from body adornm ent to
a n a rt form. With t he creat ion of
Bra nd India a nd looking towards a fu-
ture w here craft would meet th e high
end, our vision extends t o evolve as
torch bearers in Resear ch, Develop-
ment and Innovation in J ewellery
a nd Accessory Design, w ith w orld
class inputs in t he design a nd craft ing
of such objects of desire a long wit h t he
identificat ion of trends a nd t he
development of forecas ts. The course
also aims a t integra t ing finer a spects
of design, technology, ma teria ls and
processes wit h t he va rious levels of
production from a precision orienta -
t ion to vendor based ma nufacturing.
Course Int ent - Why J ewellery D esign is rightfor you...
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Ca reer P rospect s - Fut ureEnterpriseRequired exposure in this course would
enable students to take up roles as J ew-
ellery D esigners, P roduct Development
Mana gers, Design Ma nagers, Trend Ana-
lysts, S ourcing Ma na gers, Accessory De-
signers, Merchandisers, Merchants,
Bra nd Mana gers , Bench J ewellers , En-
trepreneurs, Women Ent repreneurs in-
terested in start ing their own business,
etc. Cra ft P ersons, J ewellers and t heir
family members can also benefit im-
mensely from t his course.
Year 1 Foundation Modules
See Foundation Studies in Art & Design
Year 2
Fundamentals of Jewellery Design/ History of
Jewellery/ Computer Fundamentals/ Gemmology
& Metallurgy/ Product Design/ Properties of 3D
Materials/ CAD Applications for Jewellery/ Profes-sional Practice in Art and Design/ Design Project
- Traditional Indian Jewellery/ Jewellery, Acces-
sories and Body Adornment (Gold)/ Light Metals
in Art and Design/ Wood in Art and Design/
Glass in Art and Design
Year 3
Ceramic Design/ Lens-based Recording Tech-
niques in Art and Design/ CAD Applications for
Jewellery/ Project Design, Implementation and
Evaluation (Diamond)/ Critical Study in Art andDesign/ Research Project (Fashion Jewellery)/
Packaging in Graphic Design/ Specialist 3D
Technology and Processes.
Year 4
CAD Applications for Jewellery/ Enamelling Tech-
niques/ Professional Portfolio Development &
Presentation/ Design Project - Couture Jewellery/
Design Project - International Range Develop-
ment/ Entrepreneurship Skills Development/
Industry Internship
C ourse C ont ent s - Toolsfor Though t
Vidhi Sa nghani
Currently working with DwarkaGems LTD. J aipur
By providing me with the right
knowledge, guidance and expo-
sure in the field of Gems and
J ewellery ARCH has given me
the platform to make my life ex-
actly the way I wanted.
Rupal uptaCurrently working with
Amrapali, Jaipur
It is an amazing feeling to
know that my developments
presently define the taste and
products of Amrapali.
JEWELLERY DESIG N
P ort folio - S tu dent sPr ideConceptua l Sketches, Computer-Aided
Design (CAD) Dra win gs, Sketches from
classroom Design P rojects a nd S pecifi-
cat ions, P rototype Images, and In dustry
Internship Work Images and documen-
tat ion.
Brooch Designed by Ridhi Chaudhary inspired from 3D
Street Art for UK market
Hand RenderedSketch
Final JewelleryProduct
INDUSTRY SPEA KFACU LTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
JEWELLERY
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Placements /Internships - TheB ig Step forw a rdAmrapa l i J ewels ORRA Diamond Jewel lery
Gi ta njal i Group Ltd S . M. Global Ltd. Hong
Kong Indioro, Dubai Vaibhav G ems Ltd.
Derewa la J ewellery Industries SYMETREE by
Har i t sons Group Dwa rka Gems Ltd . J ewels
Emporium Motisons J ewellery Ltd. Orienta l
G e ms L t d. P . Ma nga t r a m , H yd era b a d S a m b -
hav G ems Ltd. Si lvex Images Pvt . Ltd
Ra n iwa l a J ewe ll er s S a v io J e wel lery RH EA
Gems
Rajeev Arora
Co-Founder, Amrapali J ewelleryPvt Ltd/ FDCI Member, J aipur.
I think that the alumni of Arch
are a wealth to the Gems and
J ewellery Industry. They have
performed excellently and
have made a niche for them-
selves
LAVA Diamond and Ruby Necklace andEarrings set on celebrated Model andActor Aanchal Kumar designed byAkshay Agarwal, a student of 2009-12Jewellery Design batch for Savio Jew-ellery as part of his Graduation projectwith the industry. Akshay won a NANOcar as first prize in the Imagination Jew-
ellery Design Award 2012.
JEWELLERY DESIG N
Course Cont entsAdvance DiplomaYear 1
Design Foundation/ Fundamental Theory
of Jewellery Design and Context/ Gemmol-
ogy I Metallurgy I/ Corel Draw / Jewellery
Sketching and Rendering/Jewellery Design
and Practice / Jewellery Manufacturing
Year 2
Gemmology II/ Metallurgy II/ Jewellery De-sign Marketing/ Jewel CAD/ Design Proj-
ect- Gold Jewellery/ Diamond Studies/
Design Project- Diamond Jewellery/ Jew-
ellery Manufacturing/ Professional Practice
in Jewellery Design/ Industrial Internship/
Portfolio
CRAFT PRODUCT
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CRAFT PRODUCT DESIG N
Cra ft in India h as been kept alive
a nd productive despite the increas-
ing industria lizat ion of the country.
The Cra ft Industr y is a f ine bala nce be-
tween the application of mechanization
and han d based skills, the lat ter giving
each produced a rtefa ct uniqueness. The in-
dustry now t hrives in the export a rena a nd
designers who ar e art iculat e and aw ar e of
world tastes and t rends are in great de-
ma nd to understa nd t he buyer & his needs
a nd be able to deliver appropriate design
concepts & solutions.
The course intent includes the develop-
ment of core competence in the basic skillsand understanding of the process a nd
principles governing the design a nd ma nu-
facturing of craft-based products. Further,
the course is intended to promote th e
craft s of Ind ia a s uniquely placed for inno-
vative integration into contemporary de-
sign pra ctice. This course a lso envisages
inputs in r elat ion to design collections a nd
ra nge development in cra ft products to
support fa shion an d lifestyle trends. The
genera t ion and integrat ion of forma ts for
susta inability is importa nt for the man-
a gement of any process linked with design,
an d this understa nding is shar ed in the
form of theory a nd pra ctice.
Why C ra ft P roduct D esignis right for you...
The programme is dedicated to developing &
implement ing design int ervent ions for our craft
sector. The coll aborat ive learning process gives the
students an opportunity to work w it h craft smen and
learn the techniques and the art isans get to learn
how to generate new design ideas & t o explore new
materials & markets.
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LIFESTYLEA CCESSO RY DESIGN
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Course Contents -Tools for Thought
LIFESTYLEA CCESSO RY DESIGN
The course int ent in cludes
the development of core
competence in the ba sic
skills and understanding of the
process a nd principles governing
the design a nd ma nufacturing ofLifestyle Accessories. F urt her,
the course is intended t o promote
the crafts of India as uniquely
placed for innovat ive integra tion
into contemporary d esign prac-
tice. This course also envisages
inputs in r elat ion t o design col-
lections a nd r an ge developmentin Fashion Accessories to support
fash ion trends. The generat ion
an d integrat ion of forma ts for
sustaina bility is importa nt for
the ma na gement of a ny process
linked w ith design, and this un-
derstanding is sha red in the form
of theory a nd pra ctice.
Course Int ent - WhyLifestyle AccessoryD esign is right foryou...
Year 1 Foundation Modules
See Foundation Studies in Art & Design
Year 2
Professional Practice in Art and Design/ Project
Design, Implementation and Evaluation/ Critical
Study in Art and Design/ Fashion Promotion
and Marketing/ Product Design / Jewellery, Ac-
cessories and Body Adornment/ Light Metals in
Art and Design/ Cultural Understanding inFashion/ Fashion and Textiles Materials Under-
standing/ Properties of 3D Materials
Year 3
Ceramic Design/ Lens-based Recording Tech-
niques in Art and Design/ CAD Applications
for Jewellery/ Project Design, Implementation
and Evaluation (Diamond)/ Critical Study in
Art and Design/ Research Project (Fashion
Jewellery)/ Packaging in Graphic Design/ Spe-
cialist 3D Technology and Processes.
Year 4
CAD Applications for Jewellery/ Enamelling
Techniques/ Professional Portfolio Develop-
ment & Presentation/ Design Project - Couture
Jewellery/ Design Project - International
Range Development/ Entrepreneurship Skills
Development/ Industry Internship
LIFESTYLE ACCESSO RY DESIGN
FAC ULTY O F INTERNATIONAL PROG RAM M ES IN A RT, DESIGN & M ANA GEM ENT
INDUSTRY SPEA K
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Course Content sAdvance Diploma
Year 1
Design Foundation /Fun-
damental of Fashion and
Lifestyle Accessories De-
sign and Context/ Terra-cotta Craft Accessories
Design / Lacquer Craft Ac-
cessories Design / Textile
Craft Accessories Design /
Auto CAD 1/ Packaging
Year 2
Auto CAD 2/ Wood Craft
Accessories Design/
Metal Craft Accessories
Design/ Leather Craft Ac-cessories Design/ Profes-
sional Practice in Lifestyle
Accessories Design/ En-
trepreneurship/ Portfolio
Ca reer P rospects -Fut ure Ent erprise
One can gain employment a s
Lifestyle Accessory Designers,
Product Designers, Sourcing
Consultants , Bra nd Mana gers,
Design Mana gers, Product D e-
velopment Ma nagers, S tylists,
Visual Merchandisers; Design-
ers of Costume J ewellery,
Leath er Goods, G iftwa re,
Tableware, Watches, Bags,
Footwear and Ha ndicraf t s ;
Cra ft Researchers for G ov-
ernment P rojects, E ntre-preneurs etc. One can
also choose to Freelance.
Placements/In t ernsh ips - TheB ig Step forw a rd Access Development S ervices
AK F D Am r a pa l i D il eep
Industr ies Ha stkala Exports
Vist aa r In t er iors Manga lam
Ar t s SYMETREE by Haritsons
Group D w a r ka s
Also in P rojects from var ious Gov-
ernment depar tments like DCH ,
MSME, RU DA etc.
P ort folio -
StudentsPr ideConceptual Sketches,
Computer-Aided Design
(Auto CAD) Sket ches from
Classroom Design Projects,
Specifications, P rototype
Images , and Industry In-
ternsh ip Work Ima ges.
LIFESTYLE ACCESSO RY DESIGN
R a je s h J a in
Rajasthan Head, Access
Development
I am proud to say that Arch
Academy has evolved into a full
fledged institute known not only
in J aipur but in many parts of the
country and the world. The way it
has been contributing to the in-dustry is enormous.
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Graphic Design at ARCH inf uses that imaginat ive world
wit h tangibles accessible in t odays technological world
wit hout losing out on the vast heri tage & ethos of our rich
Indian cult ure
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Courses
Graphic
Design
Design
Communi-
cation
Duration
4 years
4 years
Eligibility
12 th
12 th
Aw ard
Found at ion studies in Art a nd Desig n
Pea rson Edexcel BTEC HND Level 5 (Graph ic Design) ARCH Adva nced Diploma
Found at ion studies in Art a nd Design
Pe a rson Edexcel BTEC HND Level 5 (Gra phic Design ) ARCH Adva nced Diploma
AdmissionCriteria
AIEED +
PORTFOLIO
AIEED +
PORTFOLIO
PageNo.
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53
Courses
Design
Communica t ion
Duration
2 years
Eligibility
G r a d u a t ion
Award
ARCH Edexcel Assured Certificate
AdmissionCriteria
INTERVIEW +
PORTFOLIO
PageNo.
54
Programme - EDEXCEL Assured Courses in Graphic DesignP rogra mme Pa thw a ys - ED EXCE L Assured Courses
Programme - Graphic DesignP rogra mme P a thw a ys - ED EXCE L Assured Courses
GRAPHIC DESIG N
FAC ULTY O F INTERNATIONAL PROG RAM M ES IN ART, DESIGN & M ANAG EM ENT
STUDENT SPEAK
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GRAPHIC DESIG N
As the design industry
moves towards the futurethere is a need for profes-
sionals w ho are a ble to commun i-
cat e idea s an d concepts
effectively.
G ra phic design seeks to at tra ct ,
inspire, crea te desires and m oti-
va te t he people to respond t o
messages, with a view to making
a favourable impact t o the bottom
line of the commissioning body,
w hich can be either to build a
brand, move sales, or for humani-
ta rian purposes.
The essential r equirement w ill be
for highly ar ticulat e Design &
Context aw ar e observers, ana -
lysts, commenta tors a nd creators.
Cours e Int ent - WhyG ra phic Design isright for y ou...
P ort folio - S tu dent sPr ideP rocess sheets of various sta ges
of the project. E xam ples of w rit-
ing and ima ges and documenta-
tion of models etc .
Surbhi Verm aA core thing about being a
graphic designer is passion. At a
very young age I wanted to be a
part of this field and make this
my career goal on the road to self
expression. Being able to draw,
capture the world and looking at
amazing poster design inspires
me. I always examine various
things and think how much better
I could make it.
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GRAPHIC DESIG N
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Ca reer P rospects -
Fut ure Ent erpriseStudents can engage with the
indust ry in roles of Gr aphic &
wr itt en Content d eveloper for
various Design Firms; Free-
lan ce Writer, J ourna lists, Re-
porter, Resear chers, Trend
Analysts, Cura tors; Copy-
writer, Columnist; Author etcfor Book Publishers, Newspa-
pers, Lifestyle Ma ga zines, Re-
search Firms or P ublic
Relat ions Firms; Gra phic
Artist , Visualiser, Art D irec-
tor, I llustra tor. Gra phic Com-
municator; Media &
Communicat ion
Course Cont ents -
Tools for ThoughtYear 1 Foundation Modules
See Foundation Studies in Art & Design
Year 2
History & Development of Graphic Design/
Principles of Communication/ Typographic
Skills/ Visual Communication in Graphic
Design/ CAD Applications for Graphic De-
sign/ Print Processes & Outputs/ AdvanceColour/ Basic graphic Design/ Poster De-
sign/ Brochure Design/ Communication with
Images in Art and Design/ Advanced Typo-
graphic Design/ Cultural Interpretation in
Graphic Design/ Basic Photography, Photo-
shop training/ Packaging in Graphic Design.
Year 3
Lens-based Recording Techniques in Art
and Design/ Project Design, Implementation
and Evaluation (Industry Based)/ CriticalStudy in Art and Design/ Editorial Design/
Corporate Identity in Grap