2
PROUD SPONSOR OF THE
2013 LOUIE AWARDS
AMAZING GRAPHICSwww.Monster-Color.com
@MONSTERCOLOR
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Dale aDDy, Partner Dna Creative Marketing, llC
For nearly 20 years, Dale has created advertising campaigns and design pieces for a wide variety of clients – Belmont University, Country Music Hall of Fame & Museum, Healthcare Management Systems, Jack Daniel’s Distillery, Johnston & Murphy, Nissan North America, Inc., Permobil, Inc., Saturn Corporation and Toshiba Consumer Products. His work has garnered numerous honors, including National Gold ADDY® Awards, London International Advertising Award, New York Film Festival Award, One Show, Print and Telly Awards. When not working, Dale spends time with his wife and writer, April, and CJ the Golden Retriever/boss of the place.
BruCe gifforD, Chief Creative offiCer SMithgifforD
Bruce Gifford is known for his intelligent humor across interactive, traditional and integrated spaces. His work has won multiple national and international awards for clients such as Nike, Budweiser, Volvo, HP and Choice Hotels. After working all over the country at agencies such as Goodby Silverstein & Partners, Euro RSCG/NY and Amsterdam, and Arnold Worldwide, he now runs his own agency, SmithGifford. In addition to Cannes, The One Show, Communication Arts and the Radio Mercury Awards, his ads have been featured on “America’s Funniest Commercials” and FunniestAdsOnTV.com. He now lives in Arlington, Virginia, with his wife and 11-year-old son.
to our DonorS anD PartnerS for their SuPPort of the 2013 louie awarDS Show anD the return of the winnerS Book
kevin kelly, grouP Creative DireCtor havaS worlDwiDe ChiCago
During his 20-year career in advertising, Kevin has created and overseen award-winning consumer-focused creative for clients such as The Economist, Charles Schwab, Sears Holding Corp., Sprint, Whole Foods Market, P&G, Sony, Citi ThankYou Card and Citi / American Airlines AAdvantage Card. His experience includes a four-year stint as the founder and owner of a small creative boutique. His work has appeared in a wide variety of channels, including TV, print, radio, direct mail and digital. Kevin believes that achieving success in advertising is contingent upon three things: being wildly passionate about what you do, listening intently and working harder than everybody else.
judges
special thanks
39th annual louie awardsThe 39th annual Louie Awards celebrates the finest work created by the advertising industry in Louisville. The Louie competition represents the ultimate recognition of hard work – and validation of creativity – for the past year. Winning a Louie award is the first step in the three-tiered national ADDY® creative competition, sponsored by the American Advertising Federation, culminating at the AAF national conference.
2013 winnerS Book ProDuCtion noteS Paper provided by Athens Paper: Mohawk Color Copy Premium with iTone 80# cover and 32# text in Neon White.Designed by Power Creative. Printed by Welch Printing on an HP Indigo 5500.
Athens Paper
Deckel & Moneypenny
Fred Minnick Photography
French Paper
Hound Dog Press
Interactive Media Lab
John Flower Productions
Korbel
Mohawk Paper
MPI Printing
Power Creative
United Mail
Welch Printing
aMeriCan aDvertiSing feDeration – louiSville 130 St. Matthews Avenue, Suite 302 | Louisville, KY 40207 | louisvilleadfed.org | 502.895.2500
this year’s winners Book is dedicated to those we have lost in the louisville creative community this past year.
4 | professional winners
professional winners
judges’ choice red7e
Old 502 WineryWelcome Brick
Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck,
Creative Director
best of show Power Creative
GE Energy-RenewablesClimb Time Kinect Game
Dan Bryan, CGIJoel Eckert, CGIBen Wilson,
Senior DeveloperJason Latta,
Senior DeveloperTom Herndon,
Associate Creative Director/Writer
Chris Greenlee, Associate Creative Director/Art Director
Dave Pender, Digital Creative Director
professional winners | 5
judges’ choice red7e
Baptist HealthPeaceful Holiday TV
James Williamson, Writer, Agency Producer
Karl Feige, EditorKevin Price, Art DirectorRick Boone, Audio Editor,
Interactive Media LabSam Dodson, Producer,
Mass ProductionDan Barbercheck,
Creative Director
judges’ choice red7e
Sunrise Children’s ServicesDetention Poster Campaign
Kevin Price, Art DirectorDan Barbercheck, Writer,
Creative DirectorTiffany Stewart, Writer
6 | professional winners
sales promotion
catalog1 golD aDDy® awarD
Power Creative for GE AppliancesMonogram Catalog
Eileen Holston, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorMichelle Knox, Art DirectorNancy Wiegel, Art DirectorLaura Robinson, Creative DirectorPhil Cooley, PhotographerCraig Schneider, Photographer
sales kits or product information sheets
2 golD aDDy® awarDPriceWeber for Brown-FormanEarly Times Blind Archer Sales Kit
JC Thorpe, Creative DirectorRobert Trinkle, Account Director
3 golD aDDy® awarDRed7e for Louisville Convention & Visitors BureauUrban Bourbon Trailblazer Credentials Kit
Patrick Hill, Art DirectorJames Williamson, Writer, Creative DirectorLaura Becker, Print Production Manager
Silver aDDy® awarDPower Creative for Lennox2011 Playbook “The Extraordinaires”
Laura Robinson, Creative DirectorRick Hickey, Associate Creative Director/Art DirectorEileen Holston, Associate Creative Director/WriterScott Smith, Senior Art DirectorEric Hahn, Senior Copywriter
packaging, single unit4 golD aDDy® awarD
Brown-Forman for Brown-Forman Global Travel RetailJack Daniel’s Double Gold Medal
Sam Gardner, Art Director
Silver aDDy® awarDBrown-Forman for Brown-FormanEarly Times Blind Archer
Dac Austin, Art DirectorWebb Blevins, Creative DirectorSteve Hacker, Writer
Silver aDDy® awarDBrown-Forman for Brown-FormanEarly Times Fire Eater
Dac Austin, Art DirectorWebb Blevins, Creative Director
packaging, campaignSilver aDDy® awarDRed7e for Old 502 WineryOld 502 Winery Packaging
Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative DirectorLouisville Label Inc., Print ProductionLaura Becker, Print Production
1
2
3
professional winners | 7
4
5
6
point of purchase, counter top or attachedSilver aDDy® awarDRed7e for Roy Rogers RestaurantsFeed a Lineman POP
Scott Klosterman, WriterWally Dahman, Art DirectorDan Barbercheck, Creative Director
point of purchase, free-standingSilver aDDy® awarDPriceWeber for Brown-FormanKorbel California Classic Surfboard
Carolyn Moses, Creative DirectorCharles Frank, Creative Director
point of purchase, trade show exhibit
5 golD aDDy® awarDBandy Carroll Hellige for Four Roses BourbonBourbon Gala Bar
Gary Sloboda, Creative DirectorMark Miller, Art DirectorCorman & Associates, Construction
campaign6 golD aDDy® awarD
PriceWeber for Brown-FormanEarly Times Fire Eater
JC Thorpe, Creative DirectorRobert Trinkle, Account Director
Silver aDDy® awarDPriceWeber for Brown-FormanEarly Times Blind Archer
JC Thorpe, Creative DirectorRobert Trinkle, Account Director
8 | professional winners
collateral material
stationery package, flat printed1 golD aDDy® awarD
NIMBUS for Greater Louisville Inc.Greater Louisville Inc., Stationery Package
Zac Stout, Creative DirectorStacey R. Wade, Chief Creative Officer
annual report, four-colorSilver aDDy® awarDKentucky State Fair Board for Kentucky State Fair Board2011 Kentucky State Fair Board Annual Report
Mike Fryman, Graphic DesignerJeanie Dittmeier, Project ManagerSandra Kendall, EditorAudrey Flagg, CopywriterRyne Dunkelberger, Copywriter
Silver aDDy® awarDTwo Guys for Sons of the American Revolution
FoundationSons Annual
Chandra Blair, Owner/180 AdvertisingRankin Mapother, Copywriter/Two GuysKevin Lippy, Art Director/Two Guys
brochure, four-color2 golD aDDy® awarD
Power Creative for Lennox Industries Inc.Lennox in Sync
Rick Hickey, Associate Creative Director/Art DirectorTom Herndon, Associate Creative Director/WriterDan Bryan, VFX ArtistLaura Robinson, Creative DirectorDave Pender, Creative Director
Silver aDDy® awarDPower Creative for GE AppliancesEco Homes
Chris Colby, Associate Creative Director/Art DirectorElizabeth Smith, Assistant Art DirectorAndy Stillwagon, Associate Creative Director/WriterLaura Robinson, Creative Director
Silver aDDy® awarDPower Creative for GE AppliancesSlate
Chris Colby, Associate Creative Director/Art DirectorAndy Stillwagon, Associate Creative Director/WriterCraig Schneider, Senior PhotographerDan Dry, VP, Chief Visual OfficerTim Paschal, CG Paint ArtistLaura Robinson, Creative Director
1
2
professional winners | 9
publication design, entire book
3 golD aDDy® awarD21 Skye Design for Goat Rodeo ProductionGoat Rodeo Production “Resorts” Book
Thomas Hart Shelby, PhotographerMichael Foley, ProducerElizabeth Perry Spalding, Creative Director
4 golD aDDy® awarDYum! Brands for KFCKFC Team Member Booklet for Colonel’s
Autobiography Launch
Heather Roberts, Senior Account ManagerMary Newell, Creative DirectorSarah Willoughby, Associate Creative DirectorScott Howard, Art Director
poster, singleSilver aDDy® awarDRed7e for Old 502 WineryRight Way to Drink Wine
Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative Director
poster, campaignSilver aDDy® awarDPriceWeber for Brown-FormanKorbel California Classic
Carolyn Moses, Creative DirectorCharles Frank, Creative DirectorRobert Trinkle, Account Director
Silver aDDy® awarDRed7e for Old 502 WineryOld 502 Urban Winery Poster Campaign
Kevin Price, Art DirectorScott Klosterman, WriterTiffany Stewart, WriterJames Williamson, WriterDan Barbercheck, Creative DirectorLaura Becker, Print Production
special event material, invitation
5 golD aDDy® awarDRed7e for Louisville Convention
& Visitors BureauDate with a Southern Belle Invitation
Patrick Hill, Art DirectorJames Williamson, Writer, Creative Director
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4
5
10 | professional winners
direct marketing
business-to-business or consumer, single, 3-d
1 golD aDDy® awarDRed7e for Louisville Convention & Visitors BureauRainbow-Wigged Crazies Mailer
Wally Dahman, Art DirectorJames Williamson, Writer, Creative Director
2 golD aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Ambassador Holiday Mailers
David Vawter, Chief Creative OfficerCourtney Kempf, Art DirectorAdam Linton, CopywriterTim Kennedy, Graphic Artist
1
2
non-traditional advertising
non-traditional advertising, single4 golD aDDy® awarD
Red7e for Old 502 Winery Welcome Brick
Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative Director
mass transit/public/airline, exteriorSilver aDDy® awarDTwo Guys for O’Shea’s Irish PubsHoney
Rankin Mapother, CopywriterKevin Lippy, Art Director
site, interior still or staticSilver aDDy® awarDRed7e for Louisville Convention & Visitors BureauBourbon Country Midway Airport Floor Graphics
Patrick Hill, Art DirectorJames Williamson, Writer, Creative DirectorDan Barbercheck, Creative DirectorMatt O’Mara, Media
site, exterior still or staticSilver aDDy® awarDRed7e for Louisville Convention & Visitors BureauBourbon Country Midway Airport Pole Banners
Patrick Hill, Art DirectorMatt Newton, WriterJames Williamson, Writer, Creative DirectorDan Barbercheck, Writer, Creative DirectorMatt O’Mara, Media
campaign3 golD aDDy® awarD
Power Creative for Big Brothers Big SistersBowl for Kids Sake
Tim Ofcacek, Art DirectorNatalie Weis, WriterAndy Stillwagon, Associate Creative DirectorDennis Smiley, Associate Creative DirectorLaura Robinson, Creative Director
out-of-home
professional winners | 11
3
4
12 | professional winners
consumer or trade publication
full page, less than four-colorSilver aDDy® awarDLeapFrog Interactive for Sun Tan CitySun Tan City “QR Code”
Alan Gilleo, Creative DirectorMike Brown, Senior WriterKeith Adams, Senior Art Director
full page, four-color1 golD aDDy® awarD
Power Creative for GE AviationNow Serving Houston
Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorTim Paschal, Creative RetouchingJoel Eckert, Associate Creative Director/CGILaura Robinson, Creative Director
Silver aDDy® awarDPower Creative for GE AviationNow Serving London
Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorTim Paschal, Creative RetouchingJoel Eckert, Associate Creative Director/CGILaura Robinson, Creative Director
magazine self-promotion, singleSilver aDDy® awarDBandy Carroll Hellige for Bandy Carroll HelligeIndianapolis Film Festival
Gary Sloboda, Creative DirectorBrian Garr, Art DirectorTed Eckel, WriterTom Anderson, AnimationFrederick Hagan, Music/Sound
1
2
3
4
newspaperfractional page, color
2 golD aDDy® awarDTwo Guys for O’Shea’s Irish Pubs12:01
Rankin Mapother, CopywriterKevin Lippy, Art Director
3 golD aDDy® awarDTwo Guys for O’Shea’s Irish PubsMorning
Rankin Mapother, CopywriterKevin Lippy, Art Director
4 golD aDDy® awarDTwo Guys for O’Shea’s Irish PubsWalls
Rankin Mapother, CopywriterKevin Lippy, Art Director
Silver aDDy® awarDTwo Guys for O’Shea’s Irish PubsMenu
Rankin Mapother, Copywriter Kevin Lippy, Art Director
professional winners | 13
campaign, color5 golD aDDy® awarD
Two Guys for O’Shea’s Irish PubsMorning/Walls/Menu/12:01
Rankin Mapother, CopywriterKevin Lippy, Art Director
5
14 | professional winners
digital advertising
websites, b-to-b, servicesSilver aDDy® awarDBlackstone Media Network for The HoundThe Hound Website
Ty Goss, Designer
websites, consumer, products1 golD aDDy® awarD
Power Creative for GE Appliancesmonogram.com
Eileen Holston, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorDave Pender, Creative DirectorLaura Robinson, Creative DirectorBen Wilson, Developer
2 golD aDDy® awarDRed7e for Louisville Branding ProjectPossibility City Website
Patrick Hill, Interactive DesignerPip Pullen, Writer, Art DirectorBrandon Stephens, Contributing ProgrammerDan Barbercheck, Creative DirectorTiffany Stewart, WriterJames Williamson, Writer
websites, consumer, servicesSilver aDDy® awarDPower Creative for Kentucky Shakespearekyshakespeare.com
Glenn Goodman, Associate Creative Director/WriterChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative Director
mobile websites, productsSilver aDDy® awarDPower Creative for LennoxHero with a Mission Mobile
Patrick Bartenstein, Art DirectorEric Hahn, CopywriterEileen Holston, Associate Creative Director/WriterRick Hickey, Associate Creative Director/Art DirectorBrad Ball, Developer
social media, single platform, consumerSilver aDDy® awarDCurrent360 for Schmitt Sohne WinesRELAX Pinterest
Angela Trumbaturi, Social Media DirectorElizabeth Dowell, Social Media
Silver aDDy® awarDPriceWeber for Brown-FormanCanadian Mist Clash of the Cocktails
Mark Stiebling, Creative DirectorJeremy Schell, VP, DigitalScott Klosterman, CopywriterJason Walton, Digital DesignerEddie Price, Application Developer
Silver aDDy® awarDYum! Brands for KFCColonel Sanders Autobiography & Cookbook
Launch on Facebook
Heather Roberts, Senior Account ManagerMary Newell, Creative DirectorSarah Willoughby, Associate Creative DirectorScott Howard, Art DirectorSteve Kelly, Technical DirectorBryan Volz, Developer
social media, campaignSilver aDDy® awarDCurrent360 for Schmitt Sohne WinesFlat Little German
Angela Trumbaturi, Social Media DirectorDennis Bonifer, Art DirectorAnthony Bouvier, CTOElizabeth Dowell, Social MediaBrad Lutrell, Social Media
apps, tabletSilver aDDy® awarDPower Creative for LennoxLennox Comfort Center App
Jason Kirtley, Senior Art DirectorPatrick Bartenstein, Art DirectorEric Hahn, CopywriterEileen Holston, Associate Creative Director/WriterRick Hickey, Associate Creative Director/Art DirectorDave Pender, Creative Director
Silver aDDy® awarDPower Creative for GE AppliancesSales Education Guide
Kris Johnson, Art DirectorChris Colby, Associate Creative Director/Art DirectorAndy Stillwagon, Associate Creative Director/WriterDave Pender, Creative DirectorBen Wilson, Interactive Analyst/DeveloperTed Wirth, PhotographerCraig Schneider, Senior PhotographerPhil Cooley, PhotographerDan Dry, VP, Chief Visual OfficerRick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set Producer
apps, web-based (browser)Silver aDDy® awarDPower Creative for InterlogixSynchronized Home
Tom Herndon, Associate Creative Director/WriterJason Kirtley, Senior Art DirectorChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative DirectorBen Wilson, Senior Developer
professional winners | 15
1
2
16 | professional winners
2
advertising and promotion, games
1 golD aDDy® awarDPower Creative for GE Energy-RenewablesClimb Time Kinect Game
Dan Bryan, CGIJoel Eckert, CGIBen Wilson, Senior DeveloperJason Latta, Senior DeveloperTom Herndon, Associate Creative Director/WriterChris Greenlee, Associate Creative Director/Art DirectorDave Pender, Digital Creative Director
Silver aDDy® awarDRed7e for Louisville Branding ProjectDress David
Tony Feltner, Writer, Interactive DesignPip Pullen, Art DirectorDan Barbercheck, Creative Director
Silver aDDy® awarDRed7e for Louisville Branding ProjectFriend of Lou Derby E-card Maker
Pip Pullen, Writer, Art DirectorPip Pullen, Interactive DesignerAnthony Noe, NoeINK, Interactive DeveloperDan Barbercheck, Creative Director
video, commercialsSilver aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party “It isn’t about”
Internet Video
David Vawter, Chief Creative OfficerScott Boswell, CopywriterScott Troutman, Art DirectorDelane Wise, Broadcast Producer
video, branded content, :60 or less
2 golD aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Cocktail Party “Full Blown Notion”
Internet Video
David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, Copy/Creative DirectorDelane Wise, Broadcast Producer
video, branded content, more than :60
3 golD aDDy® awarDRed7e for Louisville Branding ProjectLouisville One Minute Movie
Tony Feltner, Writer, Art DirectorTony Feltner, Editor, ProducerDan Barbercheck, Creative DirectorCool people of Louisville, FilmmakersRobert McAtee, Original Music “OoweeMan”Pip Pullen, Nicole Cooper, Producers
digital advertising (continued)
1
3
professional winners | 17
campaign4 golD aDDy® awarD
Doe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party Internet Videos
“Duet” & “It isn’t about”
David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, CopywriterDelane Wise, Broadcast Producer
5 golD aDDy® awarDRed7e for Louisville Branding ProjectFriend of Lou Interactive
Pip Pullen, Writer, Interactive DesignerTony Feltner, Writer, Interactive DesignerBrandon Stephens, Interactive DeveloperAnthony Noe, NoeINK, Interactive DeveloperDan Barbercheck, Creative Director
4
5
18 | professional winners
television
local (one dma), :15 or lessSilver aDDy® awarDCreative Alliance for Nanz & KraftStupid Idiot TV
Christian Urton, Senior Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorVideobred, Production Co.
local (one dma), :301 golD aDDy® awarD
Focal Point for Dauenhauer PlumbingDauenhauer - Robots
Doug Jefferson, Director of PhotographyPatrick Hogan, Writer/EditorDrew Osborn, After EffectsErica Benton, Producer
2 golD aDDy® awarDRed7e for Baptist HealthPeaceful Holiday TV
James Williamson, Writer, Agency ProducerKarl Feige, EditorKevin Price, Art DirectorRick Boone, Audio Editor, Interactive Media LabSam Dodson, Producer, Mass ProductionDan Barbercheck, Creative Director
local (one dma), campaignSilver aDDy® awarDCreative Alliance for KAIREIdol Free Campaign
Aaron Higginbotham, Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorMad Monkey, Animation
regional/national tv, single, productsSilver aDDy® awarDCreative Alliance for KFCKFC “Lechon” Festive Feast
Mayi Sanchez, Creative DirectorCristina de Cordoba, Creative DirectorDan Franklin, Chief Creative Officer
regional/national tv, single, servicesSilver aDDy® awarDRed7e for Kentucky Farm BureauOur Cars
James Williamson, WriterKarl Feige, Art DirectorSam Dodson, Producer, Mass ProductionJohnny Graham, Director, Cloud 9 ProductionsDavid Crites, Glyph Corp., EditorRick Boone, Audio Editor, Interactive Media LabHarvest Music, Original MusicDan Barbercheck, Creative Director
regional/national tv campaigns, servicesSilver aDDy® awarDRed7e for Kentucky Farm BureauKentucky Farm Bureau Television
James Williamson, Writer, Agency ProducerKarl Feige, Art Director, EditorSam Dodson, Producer, Mass ProductionKara Taylor, Producer, Schmoop ProductionsChad Stockfleth, Director, No DEF PicturesRick Boone, Audio Editor, Interactive Media LabHarvest Music, Original MusicBob Ramsey, Original MusicDavid Crites, Glyph Corp., EditorJohnny Graham, Director, Cloud 9 ProductionsScott Klosterman, WriterDan Barbercheck, Creative Director
cinema advertising, movie trailersSilver aDDy® awarDBisig Impact Group for 180 DegreesPleased to Meet Me Trailer
Mike Fitzer, Director of Rich Media
1
2
professional winners | 19
consumer, localSilver aDDy® awarDRed7e for Old 502 WineryOld 502 Integrated Campaign
Kevin Price, Art DirectorScott Klosterman, WriterDan Barbercheck, Creative DirectorLaura Becker, Print ProductionLouisville Label Inc., Print ProductionTiffany Stewart, WriterJames Williamson, Writer
broadcast/electronic/digitalSilver aDDy® awarDRed7e for University of Louisville
Speed School of EngineeringEngineersonTV.com
Karl Feige, Art Director, EditorPatrick Hill, Interactive DesignerJames Williamson, Writer, ProducerDan Barbercheck, Writer, Creative Director
campaign, single mediumSilver aDDy® awarDRed7e for University of Louisville
Speed School of EngineeringUofL Speed School of Engineering TV Campaign
Karl Feige, Art Director, EditorJames Williamson, WriterRick Boone, Audio, Interactive Media LabAnnie Ratterman, Producer, VideobredDan Barbercheck, Creative Director
integrated campaigns
advertising for the arts & sciences
collateral, pop or pos materials (other than posters)Silver aDDy® awarDRed7e for Louisville Science Center“Feel the Vibe” Floor Sticker
Kevin Price, Art DirectorRich Machin, WriterDan Barbercheck, Creative Director
collateral, poster3 golD aDDy® awarD
Mothership Graphics Harry Chapin Poster
Mike Covington, Photographer, Designer
3
20 | professional winners
public service
collateral, annual reportSilver aDDy® awarDBandy Carroll Hellige for Delta Dental of KentuckyDelta Dental of KY 2011 Annual Report
Gary Sloboda, Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer
collateral, pop or pos materials (other than posters)Silver aDDy® awarDPower Creative for Olmsted ConservancyBooLaLa Auction Paddle
Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director
collateral, poster1 golD aDDy® awarD
Red7e for Sunrise Children’s ServicesDetention is a Crime
Kevin Price, Art DirectorDan Barbercheck, Writer, Creative Director
2 golD aDDy® awarDRed7e for Sunrise Children’s ServicesLockdown
Kevin Price, Art DirectorDan Barbercheck, Creative DirectorTiffany Stewart, Writer
3 golD aDDy® awarDRed7e for Sunrise Children’s ServicesSmall Space
Kevin Price, Art DirectorDan Barbercheck, Creative DirectorTiffany Stewart, Writer
collateral, cards, invitations or announcementsSilver aDDy® awarDPower Creative for Olmsted ConservancyBooLaLa Invitation
Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director
Silver aDDy® awarDPower Creative for March of DimesSignature Chefs Auction
Tim Ofcacek, Art DirectorEric Hahn, Senior CopywriterLaura Robinson, Creative DirectorDan Dry, Photographer
print, magazine4 golD aDDy® awarD
Red7e for Sunrise Children’s ServicesNot Going Anywhere
Kevin Price, Art DirectorDan Barbercheck, Writer, Creative Director
1
2
3 4
professional winners | 21
broadcast/electronic/digital, tv5 golD aDDy® awarD
Creative Alliance for KAIRE (Kentuckiana Air Education)
Idol Free TV
Aaron Higginbotham, Art DirectorCathy Wilde, Associate Creative Director/CopywriterAndy Vucinich, Executive Creative DirectorMad Monkey, Animation
direct marketing, specialty itemsSilver aDDy® awarDRed7e for Unbridled Eve Derby BenefitTonight We Rock
Kevin Price, Art DirectorRich Machin, WriterDan Barbercheck, Creative Director
campaign, single medium6 golD aDDy® awarD
Red7e for Sunrise Children’s ServicesDetention Poster Campaign
Kevin Price, Art DirectorDan Barbercheck, Writer, Creative DirectorTiffany Stewart, Writer
Silver aDDy® awarDPower Creative for Sister Cities I Thought…
Brian Brooks, Art DirectorTim Ofcacek, Art DirectorNatalie Weis, WriterLaura Robinson, Creative Director
5
6
22 | professional winners
elements of advertising
copywritingSilver aDDy® awarDPower Creative for Lennox2011 Playbook “The Extraordinaires”
Eric Hahn, Senior CopywriterEileen Holston, Associate Creative DirectorLaura Robinson, Creative Director
visual, logo1 golD aDDy® awarD
NIMBUS for 50 Limes50 Limes Logo
Zac Stout, Creative DirectorStacey R. Wade, Chief Creative Officer
2 golD aDDy® awarDRed7e for Kentucky Distillers AssociationBarrelheads Club Logo
Kevin Price, Art DirectorDan Barbercheck, Creative Director
Silver aDDy® awarDBandy Carroll Hellige for The Louisville ZooSOS Walk Logo
Gary Sloboda, Creative DirectorBrian Garr, Art Director
Silver aDDy® awarDRed7e for Derby City Whisker ClubDerby City Whisker Club
Kevin Price, Art Director
self-promotion
creative services and industry suppliers, stationery packageSilver aDDy® awarDVimarc for VimarcVimarc Identity
TJ Bean, Art DirectorRobert Tillman, Art Director
creative services and industry suppliers, direct marketing, specialty itemsSilver aDDy® awarDL & D Mail Masters, Inc for L & D MarketingL & D 2012 Holiday Campaign
Noah Wetzel, Graphic DesignerKrista Fischer, Director of MarketingJill Peden, Business Development Manager
integrated campaignSilver aDDy® awarDBisig Impact Group for Bisig Impact GroupBisig Impact Group Holiday Card
Joe Weber, Art DirectorAaron Frisbee, Video DirectorChip Dumstorf, ProducerDonnie Bott, Audio EngineerJames Moses, Director of Photography
1
2
professional winners | 23
visual, illustration, single3 golD aDDy® awarD
Power Creative for GE AviationShanghai to San Francisco Poster
David Moore, IllustratorScott Schroeder, Associate Creative Director/
Art DirectorLaura Robinson, Creative Director
Silver aDDy® awarDPower Creative for Northeast Christian ChurchKidville Live!
Scott Schroeder, Associate Creative Director/Illustrator
Laura Robinson, Creative Director
visual, illustration, campaign4 golD aDDy® awarD
Power Creative for Olmsted ConservancyFrankenstein / Dracula / Wicked Witch
Scott Schroeder, Associate Creative Director/Illustrator
Tim Ofcacek, IllustratorLaura Robinson, Creative Director
visual, photography, black & white
5 golD aDDy® awarDPower Creative for T-shirts for PekinMinutes from Death
Dan Dry, Chief Visual Officer/Photographer
Silver aDDy® awarDPower Creative for The Julep/James Graham
Brown Cancer CenterThe Julep
Dan Dry, Chief Visual Officer/Photographer
4
3
5
24 | professional winners
visual, photography, colorSilver aDDy® awarDPower Creative for Churchill DownsDerby 138
Dan Dry, Chief Visual OfficerLaura Robinson, Photographer
Silver aDDy® awarDPower Creative for GE AppliancesFresh New
Dan Dry, Chief Visual OfficerBill Miller, PhotographerMolly Korfhage, Art DirectorApril Brown, Food Stylist
Silver aDDy® awarDPower Creative for Food & Dining MagazineSteam Bath
Dan Dry, Chief Visual Officer/Photographer
Silver aDDy® awarDPower Creative for Food & Dining MagazineWarehouse E
Dan Dry, Chief Visual Officer/Photographer
visual, photography, digitally enhancedSilver aDDy® awarDPower Creative for GE AviationNow Serving Houston
Tim Paschal, Creative RetouchingScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director
Silver aDDy® awarDPower Creative for GE AviationNow Serving London
Tim Paschal, Creative RetouchingScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director
visual, photography, campaign1 golD aDDy® awarD
Power Creative for T-Shirts for PekinTornado Trauma
Dan Dry, Chief Visual Officer/Photographer
Silver aDDy® awarDLeapFrog Interactive for GuardiaCareGuardiaCare Photography
Jeremy Reiss, Senior Art DirectorAlan Gilleo, Creative DirectorMickie Winters, Photographer
Silver aDDy® awarDPower Creative for March of DimesLatest Tools in the Fight
Dan Dry, Chief Visual Officer/PhotographerTim Ofcacek, Art Director
Silver aDDy® awarDPower Creative for GE AppliancesPhenomenal Fare
Dan Dry, Chief Visual OfficerCraig Schneider, PhotographerMolly Korfhage, Art DirectorApril Brown, Food Stylist
elements of advertising (continued)
1
professional winners | 25
visual, animation or special effects
2 golD aDDy® awarDPower Creative for GE Energy-RenewablesClimb Time Kinect Game
Dan Bryan, CGIJoel Eckert, CGIBen Wilson, Senior DeveloperJason Latta, Senior DeveloperChris Greenlee, Associate Creative Director/
Art DirectorDave Pender, Digital Creative DirectorTom Herndon, Associate Creative Director/Writer
3 golD aDDy® awarDPower Creative for GE AviationGP7200
Joel Eckert, Associate Creative Director/CGIDan Bryan, CGI AssistantScott Schroeder, Associate Creative Director/
Art Director
4 golD aDDy® awarDPower Creative for LennoxHealthy Climate
Dan Bryan, CGI AssistantBrian Brooks, Senior Art DirectorEric Hahn, Senior CopywriterRick Hickey, Associate Creative Director/CreativePatrick Bartenstein, Digital Art Director
Silver aDDy® awarDDoe-Anderson for Maker’s MarkMaker’s Mark Cocktail Party Animated “Donkey” TV
David Vawter, Chief Creative OfficerScott Troutman, Art/Creative DirectorScott Boswell, Copy/Creative DirectorDelane Wise, Broadcast Producer
3
2
4
26 | professional winners
visual, cinematography
1 golD aDDy® awarDNIMBUS for Soul ElectronicsSOUL Electronics, SOUL of Greatness
Ludacris Spot
Stacey Wade, Chief Creative OfficerZac Stout, Art DirectorBeth Howard, VP of CommunicationsTodd Broder, DirectorMathew Woolf, Director of Photography
Silver aDDy® awarDPower Creative for GE AppliancesHiptastic
Chris Colby, Associate Creative Director/ Art Director
Andy Stillwagon, Associate Creative Director/Writer
Rick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set ProducerLaura Robinson, Creative DirectorEye Level Films
Silver aDDy® awarDPower Creative for GE AppliancesPaper White
Chris Colby, Associate Creative Director, Art Director
Andy Stillwagon, Associate Creative Director, Writer
Troy Purvis, Associate Creative Director/VideoRick Sims, Senior Stylist/Set ProducerApril Brown, Stylist/Set ProducerLaura Robinson, Creative DirectorEye Level Films
digital creative technology, gps & location technology
2 golD aDDy® awarDDBS Interactive for St. James Court Art ShowSt. James Court Art Show
Cyndi MastersCamille AllmanBrian Maier Jr.Jennifer ChalekHal BurgissAnna McKayChris FargenJeff Creech
elements of advertising (continued)
1
2
professional winners | 27
CoMPany golDS SilverS
21 Skye Design 1
Bandy Carroll Hellige 1 3
Bisig Impact Group 2
Blackstone Media 1
Brown-Forman 1 2
Creative Alliance 1 3
Current360 2
DBS Interactive 1
Doe-Anderson 3 2
Focal Point 1
Kentucky State Fair Board 1
L & D Mail Masters, Inc 1
LeapFrog Interactive 2
Mothership Graphics 1
Nimbus 3
Power Creative 13 26
PriceWeber Inc. 2 4
Red7e 14 16
Two Guys 4 3
Vimarc 1
Yum! Brands 1 1
total 47 70
This list does not reflect the total number of entries received. A total of 652 entries were received this year in the Professional, Student and Local Only award categories.
Karen Weaver – Chair, Athens Paper
Dan Dry – Co-chair, Power Creative
Beth Brown, United Mail
Jen Bryant, Hughes Environmental
Steve Deckel, Deckel & Moneypenny
Jon Fairfield, Stewart & Associates
Sara Horstman, Sheehy + Associates
Jason Lee, Vimarc
Terri Lenahan-Downs, Louisville Zoo
Kathy Ritchie, Creativity International Awards
Christy Smallwood, Arkham Executive
Chris Stark, Power Creative
Diana Stewart, Sullivan College of Technology & Design
Tony Wolfe, Paradyme Marketing, LLC
Karen Wong, Humana
professional award totals
2012–2013 louie committee
3 loCal only awarDPower Creative for The HartfordGoldfish | Tumbleweeds | Cat Sweaters
Glenn Goodman, Associate Creative Director/WriterScott Schroeder, Associate Creative Director/Art DirectorLaura Robinson, Creative Director
the one that got away
3
28 | student winners
student winners
student judges’ choice CgD StuDentS
Alone
Sullivan College of DesignTim Brown, Instructor
student judges’ choice iMageweSt
Parallels - Duomo #7 (Italy) Book
Western Kentucky UniversityHeather Garcia, Instructor
student best of show
tiM waterfillGallery Dedication
Brochure/Installation
Ivy Tech Southern IndianaSusan Mackowiak,
Instructor
student winners | 29
sales promotion
packaging1 StuDent golD aDDy® awarD
Alyssa WeberBella Amore Wine Package
Jefferson Community & Technical CollegeTerry W. Lutz, Instructor
2 StuDent golD aDDy® awarDDeanna HeuserBacardi Package
Sullivan College of DesignCraig Niemann, Instructor
StuDent Silver aDDy®
Harvetta Everett FrazierHoneyBeez Gourmet Chocolate Packaging
Jefferson Community & Technical CollegeTerry W. Lutz, Instructor
StuDent Silver aDDy®
Marty TriplettOaken Barrel Bourbon Packaging
Jefferson Community & Technical CollegeTerry W. Lutz, Instructor
point of purchaseStuDent Silver aDDy®
Bethany GleadleMario P.O.P. Display
Jefferson Community & Technical CollegeTerry W. Lutz, Instructor
StuDent Silver aDDy®
Olga SkrynnikovaPackaging Gold Rush
Jefferson Community & Technical CollegeTerry W. Lutz, Instructor
2
3
collateral material
stationery package3 StuDent golD aDDy® awarD
Hadeel YasserSmith & Janes Stationery
Jefferson Community & Technical College Fred Crawford, Instructor
StuDent Silver aDDy®
Danielle TorresIdentity System
Ivy Tech Southern IndianaTodd Flatt, Instructor
StuDent Silver aDDy®
Hadeel YasserPersonal Stationery
Jefferson Community & Technical College Terry W. Lutz, Instructor
StuDent Silver aDDy®
Jessica KeattingRestaurant Packaging
Ivy Tech Southern IndianaTodd Flatt, Instructor
1
30 | student winners
collateral material (continued)
brochure, annual report1 StuDent golD aDDy® awarD
ImagewestWKU Harlaxton Brochure
Western Kentucky UniversityHeather Garcia, Instructor
2 StuDent golD aDDy® awarDReba BangasserAnnual Report
Jefferson Community & Technical College
Terry W. Lutz, Instructor
3 StuDent golD aDDy® awarDTim WaterfillGallery Dedication Brochure/
Installation
Ivy Tech Southern IndianaSusan Mackowiak, Instructor
StuDent Silver aDDy®
Bethany GleadleCAT Annual Report
Jefferson Community & Technical College
Terry W. Lutz, Instructor
StuDent Silver aDDy®
Deanna HeuserDeanna Heuser Graphic
Standard Manual
Sullivan College of DesignDiana Stewart, Instructor
StuDent Silver aDDy®
Jessica KeattingRestaurant Menu
Ivy Tech Southern IndianaSusan Mackowiak, Instructor
publication design, series (covers, spreads or features)StuDent Silver aDDy®
Tim WaterfillRestaurant Comprehensive
Campaign
Ivy Tech Southern IndianaSusan Mackowiak, InstructorTodd Flatt, Instructor
publication design, book design (entire book)
4 StuDent golD aDDy® awarDImagewestParallels - Duomo #7 (Italy) Book
Western Kentucky UniversityHeather Garcia, Instructor
1
4
3
2
student winners | 31
newspaper
5ad - fractional page or full pageStuDent Silver aDDy®
Emily RichersonMango Island Two-Color Newspaper Ad
Jefferson Community & Technical CollegeFred Crawford, Instructor
digital advertising
website5 StuDent golD aDDy® awarD
ImagewestLuLu’s Fine Home Furnishings Website
Western Kentucky UniversityHeather Garcia, Instructor
visual, logoStuDent Silver aDDy®
Bethany GleadlePersonal Lettermark
Jefferson Community & Technical College
Terry W. Lutz, Instructor
StuDent Silver aDDy®
Emily RichersonMango Island Sportswear Logo
Jefferson Community & Technical College
Fred Crawford, Instructor
StuDent Silver aDDy®
Mary Ellen HowardPersonal Lettermark
Jefferson Community & Technical College
Terry W. Lutz, Instructor
StuDent Silver aDDy®
Reba BangasserPersonal Lettermark
Jefferson Community & Technical College
Terry W. Lutz, Instructor
visual, illustration, single6 StuDent golD aDDy® awarD
Erica MartinezBob Dylan Poster
Sullivan College of DesignTim Brown, Instructor
elements of advertising
6
7
visual, photography, colorStuDent Silver aDDy®
Candace RuddSelf Portrait
Ivy Tech Southern IndianaMelissa Dettlinger, Instructor
visual, photography, digitally enhancedStuDent Silver aDDy®
Bethany GleadleHomage to Dali
Jefferson Community & Technical College
Bryan Moberly, Instructor
visual, animation or special effects
7 StuDent golD aDDy® awarDCGD StudentsAlone
Sullivan College of DesignTim Brown, Instructor
StuDent Silver aDDy®
Rachel PeckenpaughWhere’s Your Helmet
Sullivan College of DesignTim Brown, Instructor
32
Spec it right. Spec Athens. 502.361.3800
WE GAVE THE PEOPLE A VOICEWE GAVE THE PEOPLE A VOICEWE GAVE THE PEOPLE A VOICECongratulations to the winner of the inaugural People's Choice Louie Award, made possible by Blackstone Media's proprietary mobile platform.
Call us next week at 502-276-9397 to see how we can put our awesomeness to work for your agency.
blackstonemedia.com
A big thanks to all the entrants this year and good luck to all the winners who move on to the District ADDY® competition.
thanks
34
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For more information, contact:
KATRINA MCGRATH • 502.409.5621 • [email protected]
Visit us to see how we can help YOU be a winner, too!
SCTD.edu
Sullivan College of Technology and Design congratulates the students who submitted entries.
35
With double blacks, spot opaques and specialty paper printing capabilities, our digital techniques deliver offset-quality results for small runs and budgets.
Get inspired at www.welchprinting.com or Give us a call at (502) 636-3512
Here’s to getting lucky.
Bk Cover Louie 2013.indd 1 2/8/13 3:13 PM