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Publiek15. Why did you make me care? Guido Everaert
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1. Beklijvende verhalen missen hun doel niet Hoe maak je ze?
2. Guido Everaert @guidooohh
[email protected]
3. Branded Content is egocentric Brand Marketing, a Content Brand takes an Audience-First Approach
4. Great stories happen to those who can tell them (Ira Glass)
5. Create, Engage, Build Trust
6. Oral tradition: The Power of Stories Values Knowledge Transfer Being Remembered
7. Content Audience Story Telling
8. A Description of Events Connected In a stand alone way With a structure Containing narrative elements
9. Storytelling, en ons mama Granny taught us everything!
10. Make me Care Emotional Rational - Esthetical
11. Astonishment Connection - Opportunism Routine & Improvisation
12. Structure
13. Amazement Opportunism Connection Routine & Improvisation
14. Purpose
15. Recruitment & Organisations
16. First blood
17. Past Future Success Failure The voice, the narrative
18. Hands-on or read a book about it
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