Putting Users FirstThomas Vander Wal
Presented to: Future of Web AppsLondon, England :: 4 October 2007
Begin with the User
Wait...
Throw out the “User”
Focus on...
People...
With people
it is all about
Desires...
Interests...
Wants...
Needs...
Focus on Real People
Including...
the 95% who don’t live their life on the web
Tech Pain:
Syncing
Identity
PortabilityEase of use
Refinding
AttentionPrivacy
Taste
Easing Tech Pain
Tagging & Other Features
De
rive
d V
alu
e
Work Contributing
Ratings
Long Text Annotation
Tagging
Favorites
Titles
Abstracts
Identity
The “F” Word
Folksonomy
Folksonomy Definition
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy Triad
Object Identity
Metadata
Interest
VocabularyDefinition
Dual Folksonomy Triad
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Finding More Objects
Metadata
Object 1 Identity Object 2
Social BookmarkingGets Social
Apple Group(public/private)Top Tags
RecentBookmarks
RecentDiscussions
Group Members
Sharing and being social is how we humans got
out of caves
Being social is how we advance as a society
Getting to Real Relationships
Spheres of Sociality
Mob
Collective
Selective
Personal
Directional Sociality
Not All Relationships
Are Equal
Real RelationshipsSelf Friend
Self Friend
Self Acquaintance
Self Friend
Self Stranger? ?
Unequal Access
Private
Public
Share Public
Share Private
Listen
Friend A X X
Friend B X X X
Friend C X X
Acquaintance A X X
Acquaintance B X
Approaching Real Relationships
Granular Listening
Information is good
but, we need to be able to do something with
the information
Twitter has Favorites
Ease of Use
Test early
Test often
Test with real people
Thank you!
URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwal
