Candace Robinson I Christie Lind I Austin Teague I Laura Kiker Lauren Schwaeble I Dalton Schafer
Social Media Elevation
Agenda
Dalton & Austin
3
Agenda
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Candace & Lauren
4
Agenda
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Listening as a HabitChristie & Laura
5
Agenda
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Listening as a HabitEvent Playbook
Q&A
6
PwCecil
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Listening as a Habit Event Playbook
Why LinkedIn?
Value of LinkedIn
2 new members sign up on LinkedIn every second.
Value of LinkedIn
50%
2 new members sign up on LinkedIn every second.
Value of LinkedIn
50%
2 new members sign up on LinkedIn every second.
LinkedIn 277% more effective for lead generation
Success Around You
<Second half of the video> (Candace’s voiceover)
Video Tutorials
<LinkedIn Tutorial Video snapshot>
Manual
Complete Summary
Past/Present Work History
Recommendations
Manual
Incomplete work history
Low number of endorsements
No information regarding education
Missing headline information
Direct Connections
Listening as a Habit Event Playbook
Areas of Focus
“People are talking about you already. Don’t
you want to know what they’re saying?” - Blake Bowyer, Digital Strategist the Marketing Arm
Deliverables
Listening 101
Listening 101
Listening 101
Key Takeaways
• Complete your profile- Headline- Photo- Skills
• Start Listening!- Join groups- Follow - Connect
• Select the best platforms for you
Key Takeaways
• Listen to innovative people
• Track competitors- LinkedIn
- Companies- Individuals
- Twitter- Keywords- Lists
• Follow Influencers
Key Accounts
Key Takeaways
• LinkedIn Premium- Inmail- Improved Searching- Profile views
• Twitter- Trending- Look at your stats
• Utilize Google News- Deeper tracking of competitors
• Engage - Bloggers, thought leaders and influencers
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Listening as a Habit Event Playbook
Social Media for Events
• Attendance• Ongoing engaging environment• Bring participants and speakers together• Information and innovation
The Timeline Tool
• Consistent social media strategy for events• All types of events• Reference point throughout the process
Infographic
Infographic
Infographic
Before
Before
Before
Before
During
After
How to Use It
• Digital or hard copy• One step or every step• Collaborate with Marketers• Interconnected
Recap
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Listening as a Habit Event Playbook
