Quarterly Round Up WebinarQ1 2015
Ei-Mang Wu
Arjun Nair
Travis Kaufman
Justin Cooperman
Senior Product Manager, Marketo
Senior Product Manager, Marketo
Director Product Management, Marketo
Director, Platform & Ecosystems, Marketo
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3 Main Types of Online Advertising
• Display ads appear next to content on websites
• Remarketing ads appear across the Web after you visit a specific website
• Pay-per-click (PPC) ads appear next to search results
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Targeting ads only at the right audience, across channels
Personalizing ads and web experience to cater these different
audiences
Analyzing ad spend based on short and long term conversions
(Purchases, Opp’s, Revenue)
Optimizing Ad Spend
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MARKETO
Display
Remarketing
PPC
Website
Ad Types
Ad Tech Platforms
LNKD, FB, GoogleTurn, Rocket Fuel,
MediaMath
Demographic, firmographic and behavioral profile data
Ad Bridge: Target, Personalize and Optimize
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Targeted and Personalized Ads
These personalized
Ads drove 2x more lead
conversions 117% increase
yr./yr. in
qualified leads
Ad Bridge & LinkedIn Lead AcceleratorWeek 1 Week 2 Week 3 Week 4
GettingStarted
Tips&
Tricks
ExpertTestimonials
SpecialOffer
Digital Ads
GettingStarted
Tips&
Tricks
ExpertTestimonials
SpecialOffer
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Google AdWords Offline Conversions Integration
• Enables marketers to track conversions at each stage of the funnel
• Gives you a more comprehensive look at which keywords drive the most cost-effective conversions
• Enables you to use AdWords’ automated bid strategies to optimize for offline conversions