QR Codes
Linking the real world with the digital world.
What are QR Codes
• 2D barcode readable by mobile devices
• Requires a QR Code reader application
QR Code Types
• Static– Instructions direct from QR code to mobile
device. No additional support service required
• Dynamic– QR Code connects mobile device to rich
content delivery service via 3G/Wifi network.
Static QR Code example
• Contact information
Static QR Code example
• Send an Email
Static QR Code example
• Direct Call
Static QR Code Example
• SMS Text Message
Static QR Code
• (Mobile Friendly) Websites
Static QR Code Example
• Real-time Navigation
Static QR Code
• Video Links
Dynamic QR Codes
• Advantages– Adaptable content and presentation– Tracking and analytics
• Disadvantages– Requires 3G/Wifi/Internet access to function
Dynamic QR Codes
• Vcard+– Include Photo– Downloadable vCard– Lever Social Media Links– Updatable changeable content– Direct dial– Direct navigation– Usage statistics
Dynamic QR Codes
• URL (mobile friendly)– Change target URL– Tracking and statistics
Dynamic QR Codes
• Full Service Mobile Friendly Marketing Platforms using dynamic codes
http://mkb.odoa.eu/MKB-examples.aspx
QR Code Do's
• Be Mobile Friendly
QR Code Do's
• Branding and Identity– Recognition and trust
QR Code Do's
• Simple ‘to the point’ examples
QR Code Don'ts
• Default Website for computer use
QR Code Don'ts
• Mysterious QR Codes– “bit.ly/NVqUGK” = ???? (what is this?)
QR Code Tips
• Be mobile friendly
• Be relevant
• Add value
• Keep it simple
• Interact
More Information
• Making your own QR Codes– http://qr.odoa.eu– http://blog.qr4.nl
• Dynamic QR Codes– http://qr.odoa.eu
• Full Service QR Codes– http://mkb.odoa.eu
• Presentation by:
• Ben van Sas
• Jeroen Steeman
Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland
Telefoon +31 (0)6 246 75 585Telefoon +31 (0)6 130 33 743
Mobile Marketing Services and Solutions with QR Codes